Get Rid of Shady Results by Using Blekko

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Get Rid of Shady Results by Using Blekko

• Blekko

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• Time is a precious resource. Looking for
  something on the net and being directed to a
  worthless site with irrelevant contents can be an
  extremely frustrating experience. Blekko,
  launched in 2007, gets for you the most relevant
  results from the most trusted sites.
• The latest successful entrant to the crowded but
  lucrative search engine market, this modern
  search engine uses a Wikipedia like model to
  deliver results that are totally devoid of any
  spam or malware.
• Just like the wiki-model, volunteers are
  entrusted with the task of categorizing the web
  by creating slash tags for any particular topic.
  This may, however, give rise to some concern as
  to how results can be delivered for results that
  do not fall in slash tag category.
• Internet search engine users have no cause for
  worry on that front, as this new age internet
  engine uses its own highly sophisticated
  algorithms to show results from its Web crawls.
• This program covers in excess of 3 billion web
• pages to deliver high quality results to users.

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This new-age search engine makes use of end
users' experience and volunteers expertise to
categorize the web in an effort to totally defeat
the nefarious designs of spammers and other
unscrupulous agents on the net."We're trying to
use the Wikipedia approach to categorize the Web,
bringing large-scale human curation to search not
on a search-by-search basis but a
category-by-category basis," Mike Markson,
Blekko's vice president of marketing and one of
the company's cofounders, told in an interview to
a major magazine.
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Slash Tag How it Works?

• Slash tagging works by organizing and selecting a
  set of websites related to a particular topic.
  For example, a slash tag for Shakespeares work
  could be like Shakespeare/Drama. Whatever queries
  are searched are added by the user at the end in
  form of slash tags to narrow the search within
  only the organized sites.
• Slash tags are also excellent choice for
  delivering results where a combination of
  unlikely keywords do not work. They also prove to
  be exceptionally useful in avoiding spams and
  malware as well as providing direct access to
  third-party application programming interfaces
  (APIs).
• The company currently organizes its search around
  seven categories with the promise of adding more
  in coming days. The topics currently offered are
  recipes, colleges,
• autos, finance, lyrics, health,
• personal, and hotels.

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• Leading websites containing the most relevant and
  trusted information are placed under each
  category. Users are spared the trouble of
  meandering through the web pages that may contain
  useless or often harmful information.
• Currently, the company has provisions for placing
  top 50 websites for the top 100,000 search
  queries. This makes a lot of sense, as an user
  hardly goes beyond the first two or three pages
  looking for relevant information.
• Critics and experts believe that this model will
  work exceptionally well to avoid spams and
  deliver the best results. The fear of the user
  missing some important information as they may
  not be categorized is also effectively taken care
  of by the company.

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• For searches that don't fall within a slashtag
  category, the search engine uses its proprietary
  ranking algorithms to deliver relevant results
  from its Web crawl, which covers 3 billion pages.
• "We're really using the Wikipedia model,"
  Markson said. "You bring people in and log
  everything so people can watch what other people
  are doing and can flag suspicious entries someone
  makes."
• In answer to the query whether the search engine
  will be able to cope with increased demands for
  servers and bandwidth if its concept takes off,
  Markson said that the company has 800 servers in
  a collocated site in Santa Clara, CA and has
  "plenty of bandwidth. We'll probably have to
  scale up
• more as we grow, but for now we're
• handling that traffic and the
• site is zipping along.

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New Application for Smartphone

• Internet search engine Blekko has come up with
  another blockbuster product. It has launched
  izik, a search app designed for the iPad,
  Android, and Nook tablets.
• Designed to give a whole new meaning to smart
  phones search experience, izik has redefined the
  way searches are made on smart phones and
  tablets. It delivers results by delivering
  beautiful glossy pages with the most relevant
  content.
• The result under different categories can be
  navigated using a lot of sophisticated mechanisms
  like pinch-to-zoom, swipe, and tapping, among
  others for an enhanced search experience.

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• Izik was first released for tablets. The
  overwhelming response it received, owing to its
  series of friendly navigating features, made the
  company come out with izik for the smart phones
  like iPhone and for phones running Android OS.
• The best thing about izik for smart phones is
  that it comes with a very special feature called
  Whats Nearby. You can find popular
  establishments like coffee shop, malls, bars, or
  movie theaters by just entering your current
  location.

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Conclusion

• People, instantly, turn towards a search engine
  for any information they need. Blekko is a new
  search engine that delivers the best and most
  relevant results on both your PC as well as
  tablets and smart phones.

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Thank you

• Blekko
• http//blekko.com/
• 130 Shoreline Drive, Suite 200
• Redwood City, CA 94065