Today

1
Todays Home Buyers Sellers Want the
Professional Edge

• Highlights from
• The NATIONAL ASSOCIATION OF REALTORS
• 2006 Profile of Home Buyers Sellers

2
Collaborate with a Professional

• Consumers prefer more traditional methods of
  buying selling homes
• Buyers begin the search process online
• But its the real estate agent who introduces
  them to the home they buy

3
80 of Buyers Use the Internet to Search
Source NAR 2006 Profile of Home Buyers and
Sellers
4
And, Real Estate Agents are the Most Frequent Way
They Find THE Home
Source NAR 2006 Profile of Home Buyers and
Sellers
5
One customer, well taken care of, could be more
valuable than 10,000 worth of advertising.

• Jim Rohn
• Business Philosopher and Author

6
Full-Service is King

• Most sellers prefer full-service brokerage
• But discount brokerage is still an important
  market segment

7
Dear Agent Please Take Care of Everything! The
Seller
Source NAR 2006 Profile of Home Buyers and
Sellers
8
Dear Agent Please Help Me Find the Right House
The Buyer
Source NAR 2006 Profile of Home Buyers and
Sellers
9
Reputation is a Terrible Thing to Waste

• More than a third of sellers say reputation is
  the most important factor in choosing an agent
• For buyers, honesty and trustworthiness are
  topsthen comes reputation

10
For Sellers Reputation Matters Most
Source NAR 2006 Profile of Home Buyers and
Sellers
11
For Buyers Honesty and Trustworthiness Matter
Most
Source NAR 2006 Profile of Home Buyers and
Sellers
12
It takes many good deeds to build a good
reputation and only one bad deed to lose it.

• Benjamin Franklin

13
Fewer Sellers Choose to Go it Alone

• For Sale By Owner (FSBO) transactions, down to
  12 in 2006
• But only 7 were open-market FSBOs

14
FSBOs Trending Down
Source NAR 2006 Profile of Home Buyers and
Sellers
15
Get More

• 50 for Members
• 125 for Non-Members
• 1-800-874-6500
• www.realtor.org/store and click on the Research
  Tab
• Item 186-45-06