VALEability A Virtual Media Center for Students

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VALE-abilityA Virtual Media Center for Students
FacultyJane B. Hutchison, William Paterson
UniversityBrian Richards, Middlesex County
CollegeGreg Fallon, Passaic County Community
CollegeJim Marcum, Fairleigh Dickinson
UniversityJane Sloan, Rutgers University
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Digital Video Delivery Project

• NJEDge.Net Subcommittee formed in 2004 to
  investigate and develop a pilot project in
  delivering video content over our NJEDge.Net
  network
• Soon became apparent that content selection and
  organization was best suited for the library realm

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Digital Video Licensing Consortial Proposal to
VALE(2/4/05)

• We are at a point in our social and educational
  development where instant access to information,
  anywhere anytime, is not just attractive, but
  can facilitate learning as never before. We are
  almost at the point of making instant access easy
  dependable for our most bandwidth-hungry
  information format, video. However, besides a
  good technological distribution infrastructure,
  we need development of content licensing schemes
  that suit our needs, respect intellectual
  property and reward its creators. We would like
  the opportunity to meet with you and discuss the
  possibility of integrating media content through
  licensing into the existing VALE infrastructure.

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Digital Video Delivery Project

• VALE Standing Committee formed in June, 2005
  charged with identifying, licensing and
  incorporating streaming video content for the
  VALE member libraries. Committee will design a
  process for selection acquisition of content
  how it should be disseminated to members. First
  task is to work with Films Media Group to develop
  an offering for VALE member libraries based on
  existing holdings and available content.
• Content Delivery
• (VALE) (NJEDge.Net)

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Collaborative Benefits

• Content is driving project
• IT staff and Librarians workings together and
  understanding user and technical support
• Better pricing content access
• Standardization
• Equity and access

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VOD Instructional Advantages

• Access to content any time, any place
• Easily construct clips to meet instructional
  needs
• More titles can be purchased with digital
  delivery rights
• Online students can obtain the same content as
  classroom students
• Increased bandwidth and technological
  infrastructure stable enough now to provide
  quality videos

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Pilot Project (2005-06)

• Held numerous joint and separate meetings to
  inform our key members
• Had a demonstration from Films Media Group and
  access to their trial database
• Met on our respective campuses and demonstrated
  the capability of digital delivery
• Developed a list of approximately 250 titles that
  can be distributed to our sister institutions for
  ranking in order of preference
• From that ranking, VALE negotiated purchasing
  50/100/250 title packages

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Pilot Project 2005-2006

• http//www.fmgondemand.com/vale
• 13 institutions purchased 50/100/250 title
  packages for 6,375/11,900/25,500 with perpetual
  rights
• 50 titles 127.50 per title
• 100 titles 119.00 per title
• 250 titles 102.00 per title
• 20 extra for a hard copy of the title
• 2 discounts of titles of institutions

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2006-2007 Pricing

• Choose any title from the FMG on demand
  collection and only one institution needs to own
  the title and you buy only the digital rights for
  download
• Committee is preparing publicity
• Committee continues to work with NJEDge.Net for
  statewide access through a video streaming server
• Committee is seeking state funding opportunities
  to continue the project by submitting an IMLS
  grant proposal with NJEDge.Net, NJVid New
  Jersey Video Portal

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William Paterson University

• Purchased 130 titles with perpetual streaming
  rights.
• In Dec. 2006 alone, the video titles were
  accessed 439 times. Of those, the entire video
  was viewed 239 times.
• Demos have been incorporated as part of our
  Blackboard Institute for Faculty.
• Librarian liaisons have held demonstrations for
  their respective departments.

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Catalog Access

• Direct access to FMG titles is provided through
  the library OPAC
• http//www.wpunj.edu/library/
• Creation of playlists is automated through the
  FMG Administration tab
• Playlist URL can be inserted into the MARC record
  field 856 with EZProxy prefix attached
• Records can be derived from existing copy

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Access Control

• FMG is implementing EZProxy and LDAP
  authentication
• Users do not need special FMGonDemand.com
  usernames and passwords to view videos
• Same authentication used for library databases,
  etc.
• Only users who want to create new playlists
  require FMG usernames. Most will not.

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Middlesex County College

• By Fall 2006 purchased 50 titles with perpetual
  streaming rights.
• Adding a further 25 titles April 2007.
• Publicity, demonstrations and support, including
  web sites, managed by IDMS.
• OPAC Access developed with Librarians.
• Since Fall 2006 these video titles have been
  accessed over 1200 times.

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Middlesex County College

• Instructional Design Media Services support for
  FMG VoD
• http//www.middlesexcc.edu/ids/control.cfm/ID/276
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• MCC Library website support for FMG VoD
• http//www.middlesexcc.edu/library/control.cfm/ID
  /2823
• All FMG titles on our SIRSI OPAC system with
  links to each video playlist - e.g. search and
  click url link to play.
• http//librarycatalog.lmxac.org/uhtbin/cgisirsi.e
  xe/x/x/0/57/49?user_idMCCWEB
• Helix Universal Streaming Server - will be
  experimenting with the delivery of FMG VoD
  locally at 1.2Mb/s.

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Benefits/Impact

• Library users Access content anytime/anywhere
  titles always available
• Information community Respects intellectual
  property
• Library operations Easy to catalog integrate
  in OPAC reduces wear and tear on hard copy
• Significant discounts savings to each
  institution (Ex. 150 titles 11-20
  institutions45 per title)
• Library and librarians remain at the forefront in
  selecting and providing content using technology
  as the vehicle for delivery

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For more information

• Jane B. Hutchison, Associate Director
• Instruction Research Technology
• hutchisonj_at_wpunj.edu, 973-720-2980
• Brian Richards, Director
• Instructional Design Media Services
• brichards_at_middlesexcc.edu, 732-906-2618