Advanced Marketing for Top Producers

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Advanced Marketing for Top Producers
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Three Themes

• Specialists earn more
• Broad Marketing within specialty
• Host-beneficiary relationships

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Specialize
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Specialize
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The most successful advisors have a niche, a
specialty
Specialists earn 50 more
75
Offer the same services
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Specialize
Market
Marketing Method
Product
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Flaunt Your Specialization

• Write a book

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Flaunt Your Specialization

• Speaking/Exhibiting

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Flaunt Your Specialization

• Radio / TV

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Flaunt Your Specialization

• Write articlesget a column

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Flaunt Your Specialization

• Get a PR person

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Flaunt Your Specialization

• Write a newsletter
• send monthly

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Flaunt Your Specialization

• Web Site

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Broader Marketing

• Have your research firm telemarket

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Broader Marketing

• The Dream 100

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Broader Marketing

• Junior AgentsSolicitors

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Broader Marketing

• Seminars

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Broader Marketing

• Direct Mail

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Broader Marketing

• Advertising

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Host Beneficiary Relationships

• Dont stop with CPAs and attorneys

• Business Brokers

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Host Beneficiary Relationships

• Other Insurance Agents
• -they need help

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Host Beneficiary Relationships

• Commercial Real Estate Brokers

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Host Beneficiary Relationships

• Outplacements Firms

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Host Beneficiary Relationships

• Mercedes Dealer/Yacht Brokers

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Host Beneficiary Relationships

• Stockbrokers/Investment Bankers/Hedge Funds

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Secrets to a Million Dollar Income
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Opportunities with Brokerville

• 20 discount to MSF Producers
• Get the Total Prospecting and Sales System
   www.brokerville.com
• 800-980-0192 option 3
• Be a Certified Retirement Financial Advisor
  www.crfa.us
• Be an IRA Rollover Distribution Expert
  www.iraexpert.net

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Free Gift

• Four Ways to Avoid Capital Gains Tax
• www.nfcom.com/freegift

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The Difference Between the Best And Worst
Source PGA Tour 2003