Election Year Brings Smile on OOH Media -Global Advertisers

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Election Year Brings Smile on Outdoor Agency
Mumbai March 18, 2014 2014 being the election
year, hope from the new government to bring back
the economic growth of India is raising amongst
advertisers and thus outdoor advertising industry
is looking forward to rise in ad spends from all
the major sectors. The government has estimated a
4.9 per cent rise in economic growth this
financial year, against a decade-low of 4.5 per
cent last year. The fast-moving consumer goods
(FMCG), auto, retail and electronics sectors, ad
spends in telecom will also rise this year, as
operators aggressively push 3G and 4G services.
Last year, FMCG accounted for 29 per cent of the
overall advertising expenditure, followed by
retail (12 per cent) and auto (eight per cent).
The advertising industry is growing across the
board in outdoor, digital, creative and media.
Its important to note here that our approach
should be focused on innovation, diverse range of
outdoor inventory and strategic media planning.
Outdoor has come up as an effective mass
communication tool for targeting people on the
go. Political outdoor campaigns in 2014 has
already raised ad spend on this medium which are
mainly executed on large display, bus media,
railway media, and thus leaving no stone unturned
to gain the attention of voters. In coming months
banking and financial sector is also expected to
advertise via outdoor platforms. At Global
Advertisers, we have already expanded our
inventories at prominent locations of Mumbai and
tier II and tier cities.




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Mr. Amit Gupta - 9820797773


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