Global Industry Olympics

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Global Industry Olympics
Creating a Passion for Peace
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Our Proposal

• How do we create a passion for peace in a world
  crippled by violence?
  
• How do we inspire a spirit of giving which
  creates continuous resources for the poor?
  
• How can we stop the poor getting poorer, while
  the rich get richer?
  
• What if we could create a new way to share
  economic wealth continuously with the poor?
  
• We call the new way The Global Industry
  Olympics (GIO) a strategy where businesses
  compete for Olympic medals of honor by daring to
  care enough to share!...

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Building a Passion that Unites the World
The Olympics
The Global Industry Olympics
A Bridge to
Global Passion for sports, competition, winning,
and athletic excellence
Global Passion for ending poverty, hunger,
disease and providing education for all
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What is the Global Industry Olympics?

• The Mission
• An Unprecedented United
• Global Competition
• Engaging Businesses All Over the World to Get the
  Olympic Spirit
  
• by Giving a of every sale to the GIO Fund which
  will
  
• Feed the Poor, Heal the Sick Teach the Children,
  
  
• Fund Sustainable Economic Development Projects

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The Global Industry Olympics Builds Hope

• Imagine a future where every purchase made in the
  developed world builds a fund to help those in
  the developing world, delivering food, medicine
  and education to children everywhere
• Could you care enough for children like Cara to
  buy from vendors who are GIO Partners of Peace
  versus those who are not?

Could you love Cara?
GIO Feeds Cara, Immunizes Cara and Enables her to
go to school
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GIO Partners of Peace
GIO Business Partners Give a Little bit of every
sale
Because It Helps A lot!
Communications
Food
Buying from GIO Partners of Peace creates hope!
Movies
Clothes
Cars
Financial Services
Trips
Technology
Music
Homes
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The GIO olympic spirit is focused on changing this

• Over 100 million children do not attend school
• 800 Million Hungry
• 10 million dying of hunger/year
• 1 billion people live on less than 1 dollar a
  day
  
• 48 poor countries combined are poorer than 3 of
  the richest people
  
• The rich are getting richer while the poor are
  getting poorer
  

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Whats in it for GIO Partners of Peace?
GIO is the Way to Customer Loyalty
Customer loyalty increases as their passion for
the business increases GIO builds passion and t
hats good business!
Customer Loyalty
The Gallup Emotional Attachment Hierarchy
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How will GIO work?

• A Global Industry Olympics organizing committee
  would be set up to recruit GIO Partners of Peace
  in each participating country
  
• GIO Partners of Peace will compete in their
  respective industry category based on their
  business size for GIO Olympic medals
  
• Medals will be awarded at the GIO Oscar
  Ceremonies
  
• Governments could offer initial tax incentives to
  Partners of Peace to encourage participation
  
• GIO Partners of Peace will feature the GIO logo
  on consumer promotions to build customer loyalty

Global Industry Olympics Logo
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Creating the Global Industry Olympics Spirit

• Partners of Peace will be promoted in
• Largest Marketing Campaign in History
• On TV, Radio, Billboards
• In Stores (Point-of-Purchase Displays)
• On Internet
• In Theatres

Sample GIO Ad
So that Abba and Kagiso can go to school
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Creating the Global Industry Olympics Spirit

• GIO Events will Build Excitement Generate More
  Funds
  
• GIO Benefits Concerts
• GIO Movie Premiers
• GIO Sports Events
• Talk Shows GIO Stories of Hope

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Creating the Global Industry Olympics Spirit

• Continuous GIO News Coverage will Keep us
  Informed
  
• GIO Web Site
• Global Industry Olympics Monthly Status Report
• Reality TV Stories of Hope Extreme Makeovers

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Creating the Global Industry Olympics Spirit

• GIO Ambassadors of Peace
• Will Promote GIO

Inviting those with a Passion for Peace to step
up!
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Global Industry Olympics The Way to Peace
Global Industry Olympics
End Hunger
AIDS
Teach Skills Drive Economic Development
Protect Health And End Disease