Tablet market demand outlook 2014 and beyond in Latin America

1
Tablets in Latin America Market Opportunities
and Growth Drivers
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• Published March 2014
• Single User PDF US 1195
• Corporate User PDF US 1195

2
Challenges and Opportunities for the Wealth
Sector in Argentina 2014

• Summary
• 'Tablets in Latin America Market Opportunities
  and Growth Drivers,' a Telecom Insider Report by
  Researcher, analyzes the forces driving demand
  and supply in the Latin American tablet market
  based on proprietary data from our research in
  the market. It provides detailed competitive
  analysis on the tablet market, tracking tablet
  unit sell-through as well as sell-through market
  share by vendor and by OS. This report also
  evaluates near-term opportunities and assesses
  upcoming risks factors.
• Complete report is available _at_ http//marketreport
  sstore.com/tablets-in-latin-america-market-opportu
  nities-and-growth-drivers/ .

3
Challenges and Opportunities for the Wealth
Sector in Argentina 2014

• Key Findings
• Researcher estimates that 14.2m tablets were sold
  in Latin America in 2013, representing 6 of
  global tablet sales. Looking ahead, we believe
  that tablet sales in the region are set to grow
  rapidly through 2018, accounting for nearly 9.3
  of the global tablet market in 2018.
• Growth will be driven by the increasing
  popularity and greater availability of more
  affordable local brands and low-end, off-label
  Chinese tablets. With regard to midrange tablets
  from the top vendors, the expanded availability
  of financing options at retail
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4
Challenges and Opportunities for the Wealth
Sector in Argentina 2014

• outlets will allow a greater number of consumers
  to purchase these devices. Like high-end
  smartphones, high-end tablets have an
  aspirational value for which people are willing
  to borrow and go beyond their cash positions.
• Several national, provincial and local
  governments across the region are investing in
  large purchases of tablets or pushing initiatives
  that require the private sector to increase the
  adoption of these devices among school-age
  children.
• Wi-Fi-only tablets dominate the market mainly
  because cellular-capable tablets are typically
  35-50 more expensive than a comparable
  Wi-Fi-only model, and because of the relatively
  high
• Complete report is available _at_ http//marketreport
  sstore.com/tablets-in-latin-america-market-opportu
  nities-and-growth-drivers/ .

5
Challenges and Opportunities for the Wealth
Sector in Argentina 2014

• cost associated with subscribing to a
  tablet-specific mobile data plan.
• Samsung will remain the top tablet vendor through
  the forecast period, 2013-2018. Assuming Apple
  doesn't shift its focus away from high-end
  tablets, iPads will continue to lose market
  share, as the devices will remain too expensive
  for the average consumer.
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6
Challenges and Opportunities for the Wealth
Sector in Argentina 2014

• Synopsis
• 'Tablets in Latin America Market Opportunities
  and Growth Drivers,' a new Latin America Telecom
  Insider by Researcher, sizes the market and
  analyzes the major forces driving the demand and
  supply of cellular-capable and Wi-Fi-only tablets
  in Latin America, with a global perspective. It
  delivers deep quantitative and qualitative
  insight into Latin America's tablet market,
  analyzing key trends, evaluating near-term
  opportunities and assessing risk factors.
• Complete report is available _at_ http//marketreport
  sstore.com/tablets-in-latin-america-market-opportu
  nities-and-growth-drivers/ .