White Air

1

• White Air

Europes Premier Extreme Sports and Music
Festival 2008
Sponsor presentation
Sandown/Isle of Wight September 19th to 21st
2
White Air - Action
3
White Air - Background

• Established for 12 years - the biggest water and
  land based ticketed festival in the UK and Europe
  
• White Air is the No 1 Extreme Sports Festival
  in Google and other search engines
• Events include World, European and UK
  Championships, plus open events for all to enter
• 50,000 spectators viewing at the main site,
  20,000 within main village
• Festival site is 2 hours from London
• 500 competitors and 26 sports, plus a live music
  stage
• Have a go interaction and introductory sessions
  available for all spectators and families
• 4,809 people tried Have a Go sports at White
  Air 2007, a 7x increase from 06
• Extensive TV coverage in 2007 reached an audience
  of 14.5 million and a total readership figure
  of 50 million

4
World and European Championships plus the premier
events in the UK

• White Air European Thundercat Racing
  Championships 2008
• International high profile water sport with the
  top 45 Thundercat Powerboats competing close
• to the beach, offering high speed action for
  competitors and spectators
• Mountain Board Freestyle European Tour
  Championship Event
• A bespoke branded freestyle park catering for
  multi sports - Skate, BMX,
• Parkour, Trials, Bike, Mountain Bike, Dance, Djs,
  Frisbee, etc.
• World Windsurfing/Kitesurfing Championships
• Top 64 World Freestylers and Racers
• High speed Windsurf racing across the bay with
  this natural, healthy Olympic sport, plus
• colourful, dramatic and extreme Kitesurf
  freestyle and jumping competitions

5
Other White Air competitive events include
Kite Boarding British Open (BKSA UK
Championships Tour)Freestyle Windsurfing (UKWA
UK Championship Tour )Windsurfing Racing (UKWA
UK Championship Tour)Moth Sailing Open (UK
Championship Tour)Thundercat Powerboat (UK
Championship Tour eventEuropeans)Sailing Open
(YSC) CatamaranLaser Sailing Open
(YSC)Frisbee World Freestyle Open
Skateboarding and BMX JamStand Up Paddle
Board Freestyle Long distance (Uk Championship
Tour)
6
Have a Go sessions-24 sports
4,809 sessions were taken up at the 2007
festival Every spectator has the chance to try
these exciting, branded action sports

• Mountain Board
• Mountain Bike
• Windsurfing
• Kite Surfing
• Surfing
• Sailingx3
• Parkour
• Skate
• Ocean Kayaking
• Frisbee
• Windisc
• Beach Volley Ball

• Inline
• BMX
• Aquaskipper
• Camtrike
• Thundercat Powerboat
• Land Windsurfing
• Land Yacht
• Speed Sailing
• Stand Up Paddle Surf
• Wakeboard
• Water-Ski
• Kayak

7
A Live Music Stage
Live music on the beach is at the heart of the
White Air Festival
Top acts each day on the live stage 2 main
Headline eveningsSuperb location - stage faces
directly onto the beach Stage situated in the
main festival village 5000 people attending
each night
8
Displays and Entertainment
Red Arrows and RAF Falcons Parachute displays and
much, much more
Live music stage Party nights DJs Sampling
opportunities Family area Kids Zones Live screen
viewing Cafes and Bars Trade and retail village
ThundercatJet SkiKayakTrials
BikeParkourMountain BikeMountain
BoardSkate/BMXFrisbeeBeach Volley Ball
9
Extensive Television and Press Coverage

• EAC of 200,000 for 2007
• 50 Million readership
• Specific White Air features
• BBC1 - Phil Tufnell
• BB2 - Country File
• BBC1 - Street Doctor
• BB2 - Sportsround
• BB1 - Blue Peter
• Ch4 - short films web site
• ITV - web site short film
• Sky - 20 min show
• Plus generic features on
• ITV Meridian
• BBC Hants
• BBC 1 - weather

10
White Air TV

• Web based TV shows reaching a world wide
  audience.
• 500,000 minutes viewed in 2007
• Festival is filmed with events and competitions
  shown live via WA TV
• Sponsorship commercials included in screenings
• Sponsors promotional footage aired

11
Press Coverage
The White Air Festival has an extremely high
profile in the specialist, national and
international press

• Discovering a watersports sensation the annual
  festival attracts the worlds biggest names Daily
  Mail
• White Air will host the biggest names in extreme
  sports at one of Europes biggest extreme sports
  festivals The Independent
• IOW gets adrenaline boost when the White Air
  festival starts The Times
• Making big waves at the White Air extreme sports
  event Daily Star
• White Air is ranked as the most important event
  on the circuits Panorama Magazine
• Since its beginnings in 1997 White Air has gone
  from strength to strength wild days of extreme
  indulgence again ensured that this year would not
  be a disappointment Wavelength Magazine
• White Air has grown from strength to strength to
  become a massive multi-sport event and the
  biggest of its kind in Europe Windsurf Magazine
• We report from the biggest annual extreme sports
  festival in the UK. This year event was
  undoubtedly a massive success Boards Magazine

12
Sponsorship Options

• Festival Headline Sponsorship
• The .. .. White Air Extreme Sports and
  Music Festival
• Festival Co-Headline Sponsorship
• The . .. White Air Extreme Sports and Music
  Festival
• sponsored by ../in association with .
  .
• Individual Event Headline Sponsorship
• The .. .. Wavesailing British Open
• World Cup or UK/International Championship
• Official Partnership Sponsors
• .. .. Official Sponsor of White Air
• inc sampling/trade space
• Sampling Sponsors
• .. .. Official sponsor of White Air

13
Sponsorship Branding
The .. White Air Extreme Sports and Music
Festival

• Full sized sponsor logos for total festival
  branding
• Logos on all competitor boats/boards/sails/kites/b
  ikes/boards..
• Complete site branding with flags and banners
  plus seafront area
• Officially branded event transport
• Logos on event course markers/buoys/boats/rescue
  craft/ramps
• Logos on all advertising material plus dvd/video
  promos
• Logos on official event clothing and competitors
  official clothing
• Sponsor/VIP Hospitality and Information tent on
  site
• Sponsor/Press/VIP nights
• Full Press tent facilities overlooking the
  contest site
• Branded official festival 40 page colour guides
  plus 6 page pre-guides
• Headline logo/name on White Air website
• Website links and sponsors intro page
• Branding on all full page colour adverts in
  specialist press plus local newspapers and promo
  dvd shows on ferry (5.6 million visitors to IOW
  yearly)
• Branding at main prize giving ceremonies and
  party nights
• Trade stand and/or Outside Space on site for
  product display or product sampling opportunities

14
White Air Festival Site
LAND.WATER.BEACH.URBAN.AIR.