Digital Marketing Plans - DigitalPugs

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DigitalPugs
Project- Digital Marketing
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Agenda

• About Us
• Digital Marketing
• SEM (PPC)
• SMO
• SEO
• Traffic Projection Plan
• Reporting
• Contact Us
• Thank You

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About Us
DigitalPugs Media is an ISO 90012008 certified
IT based Organization and a qualified Google
AdWords service provider. DigitalPugs Media
started its journey in early 2012 and now with
expert IT professionals and industry experts, we
have managed to reach by 50. DigitalPugs Media
tenders outsourcing resolutions, proving out to
be effective to the industry and furthermore
slackening your supplies for core functions.
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What is Digital Marketing?
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Digital Marketing

• Digital Marketing often known as Internet
  Marketing, is a form of marketing that makes use
  of electronic devices applies technologies such
  as websites, emails, apps social networks. We
  use a combination of traditional digital
  marketing channels to promote business over the
  internet.
• Digital Marketing mainly comprises of three main
  divisions
• SEM (Search Engine Marketing)
• SMO (Social Media Optimization)
• SEO (Search Engine Optimization)

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What is SEM (Search Engine Marketing)?
Search Engine Marketing involves the promotion of
websites by increasing their visibility in search
engine by optimization and advertising. SEM is
growing much faster than any other advertising
channels of Online Marketing. SEM includes both
paid search results organic search results. SEM
uses paid advertising, PPC (Pay Per Click). PPC
particularly benefits local service providers who
can contact reach a company directly with one
link. In some contexts, the term SEM is used
exclusively to mean PPC.
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SEM (Search Engine Marketing)
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Our Approach

• Deep, Continuous Keyword Research
• Intelligent Keyword Grouping
• Campaign Wide Management
• Better Ad Position
• Pick up relevant keywords
• Generate Business Leads
• Improve CTR Conversions
• Improved ROI

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What is SMO (Social Media Optimization)?
Social Media Optimization refers to the use of
social media channels to generate the publicity
increase the awareness of a product, brand or
event. SMO is somewhat similar to SEO the goal
is to generate traffic awareness for a website.
The main motive of the SMO is to optimize content
influence sharing across social media other
networking sites.
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Our Approach

• Objective
• Increase brand awareness
• Generate maximum traffic on its website
• Lead generation
• Lead conversion
• Tabs creation
• Apps creation (Additional cost involved)
• Keyword optimization of the content of the social
  page
• Posting/updates
• Polls /Quizzes
• Contest running
• Campaign setup
• Creation of hashtags
• Tracking influencers
• Promoting our brand on various groups
• Posting reviews

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Our Approach Continues

• Activities
• SMM analysis of Competitors
• Exploring possible groups/ communities in social
  media
• Analysis on the content that would work on Social
  Media
• Measuring ROI and CPC for advertising in Social
  Media
• Analysis of the target audience behavior in
  Social Media
• Setting measurement metrics and benchmarks
• Info graphics Creation Promotion on various
  sites like Pinterest, Flickr, etc
• Increase referral traffic via social profiles
  (Facebook, Twitter, LinkedIn)
• Additional referral traffic from other good
  Social platform (StumbleUpon, rediff.com,
  Scoop.it, etc)
• Video Creation, Optimization Sharing.
• Increased Likes, Sharing Commenting

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Our Approach Continues
ROI Metrics What is it Usage and analysis
Social connections Number of fans /followers on social page It is used to generate a large fan base, which needs to be done in the long run. This is an indication of how large a fan following you have. But it needs to be driven both by brand and by budget.
Social page views Number of people who visited your page The number of pages views that your branded page has given a clear indication of how much engagement you have with the users. This is more important than a random page view on any page
Engagement rate The metric from the graphic below is basically the total of likes and comments divided by a total fan count It lets you take note of what you posted and, as importantly, when. Having a high engagement rate will help to build your EdgeRank! Also, take note as to whether the reaction was positive  or negative
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What is SEO (Search Engine Optimization)?
Search Engine Optimization is the process of
affecting the visibility of a website in search
engines. SEO targets different kinds of search
including image search, local search, video
search academic search. As an internet
marketing strategy, SEO considers how search
engines work, what people search for, the actual
search terms or keywords typed into search
engines which search engines are preferred by
targeted audience. Optimizing a website may
involve editing its content, HTML, associated
coding to both increase its relevance to specific
keywords to remove barriers to the indexing
activities of search engines. Another SEO tactic
is to promote a website to increase its backlinks
or inbound links.
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Our Approach

• Content Marketing
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• Guest Post Placement at regular intervals of time
  on really high quality blogs with Good Page Rank
  Domain Authority.
• Blog squidoo lens creation with maintenance
  every month.
• Tutorial Creation for Ehow Wikihow
• Document, PPT Creating Sharing
• Press Release Submissions
• Business Listings
• Review Ratings
• Rich Snippets
• Brand Awareness
• Landing Page Optimization

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Our Approach Continues

• Off page Recommendation -
• Quality Directory Submissions (Yahoo, DMoz)
• Article Marketing
• Guest Posting
• Social Bookmarking
• Search Engine Submission
• Video Distribution Submission
• Classified Submission
• RSS Feed Distribution
• Press Release Submission
• Blog Posting
• Competitor Analysis
• Link Building
• Image Sharing
• Profile Creations

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Traffic Projection Plan

• Business Vertical Classifieds
• Target Audience Global
• Website Status New
• Standard Budget - 500/Month
• Business Popularity - Moderate

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Budget Allocation
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Traffic Projection by Segments
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Traffic Projection by Segments
Note - This is only a preliminary analysis, it
may vary depending upon the budget, competition
of the keywords business at the time of
execution. The current suggested bids are just
rough estimates
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Reporting

• Google Analytics Analysis Report
• Traffic Report
• Monthly Action Plan

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Contact Us
DigitalPugs Media  E-169, First Floor,Sector
63, Noida - 201301,Delhi/NCR,INDIA Mobile
91-981-888-3238 Tel [phone] Email
sales_at_digitalpugs.com
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Thank You!!!