Trends in realestate

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Trends in Real Estate Property Sales
Happening Online
Internet search engine giant Google, believes
that more Indians are searching online to seek
information before investing in real estate.
According to a study commissioned by the US-based
company, over 50 percent of real estate buyers
decisions are influenced by Internet research.
Buying decisions worth 43 billion are made
online, believes Google. The primary reasons for
online property search were found to be the easy
access to property information (60 percent),
large comparison options (52 percent), easy
access to contact details of owners and
developers (49 percent) and general transparency
of sales-related documentation(43 percent).
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Much can be attributed to the fact that Google
tends to give instant search result to key words
such as for sale, buy, re-sale and so on
when it comes to properties. In Bangalore, Google
has seen a high level of key word searches in the
luxury segment. This inclination towards luxury
realty is reflected in the sale of high-end
property too. According to a reputed newspaper,
Bangalore has witnessed a stable 13 average
annual price appreciation rate in the luxury
residential sector over the past 4 years. This
has been seen as a record growth in luxury realty
segment property sales in Bangalore, compared to
bigger cities like Delhi and Mumbai. Talking
about such search trends, the Google India
director, Nithin Bawankule said that numbers seem
to indicate there has been a 3x growth in the
last three years. About 45 percent who took the
survey by Google said that they visited broker
sites, blogs and forums to find information
before making a decision. Realty experts
speculate that this trend of property search
online is here to stay as more and more people
are now internet-savvy and mostly looking at
property up for sale from remote locations,
possibly as investments. Fortius Infra believes
in the power of internet and the advantage of
having a transparent system of information and
project details online. This belief has guided
Fortius Waterscape in providing up-to-date
project construction details via our site. You
too can take a look at www.fortiusinfra.com/constr
uction-status/