Reduce Cart Abandonment Rate Significantly- Social Marketing

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Reduce Cart Abandonment Rate Significantly- Social Marketing

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According to a survey almost 47% of the carts are abandoned because of shipping cost. People often do not carry on to the payment part of the whole transaction due to the fact that the shipping charges are a bit of a put off for them. So Ship Free! – PowerPoint PPT presentation

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Title: Reduce Cart Abandonment Rate Significantly- Social Marketing


1
Reduce Cart Abandonment Rate Significantly
Follow Social Media Marketing Suggestions
2
Free Shipping
According to a survey almost 47 of the carts are
abandoned because of shipping cost. People often
do not carry on to the payment part of the whole
transaction due to the fact that the shipping
charges are a bit of a put off for them. So Ship
Free!
3
Customers feel cheated and think that they
have wasted a lot of time, when they find out
that there are hidden charges on the products
they have selected. Make sure that there are no
hidden charges that are charged on the products.
4
All time Visible Shopping Cart
The whole idea of the online stores and
e-commerce is to create an amazing shopping
experience. Why do you want to spoil that
experience by making them backtrack to cart every
time they add or want to cancel a product? If
there is way you can help customers to view the
cart irrespective of which page they are on, it
would be a great thing.
5
Better Hosting
Recently Amazon hauled a lot of dollars just to
speed up their website by milliseconds. Though it
sounds a bit preposterous, but its true. A
speedy website, which is responsive to each and
every click and opens pages without any fuss is
really appreciated by the customers. So do not
hesitate in spending on better hosting options.
6
One Point Checkout
More than 12 of the customers abandon their cart
just because there are too many pages on the
checkout. A single checkout page e-commerce
engine is what you need to persuade customers to
go through the payments.
7
Unique Payment Options
Customers really appreciate lots of payment
options such as credit cards, reward point
conversions, debit card, pay pal account, cheque,
on line payments and what not. Just add more and
more payment options, so that customers can
choose the mode of payment they are comfortable
with
8
Remind Customers about Abandoned Carts
The customers should be reminded every time that
they have a cart filled with products, but they
havent gone through the payments. The cart
should be saved like a wish list, and every time
the customer enters your website, they should get
a reminder.
9
Social Logins is the Way to Go
Research show quiet clearly that people who are
active on social media websites tend to be aware
of the ongoing sale or discounts and buy more. It
is particularly good for the e-commerce business
as well as customers talk about the products on
these sites. It helps in their social media
marketing and product awareness.
10
High Quality Product Images
Often the compromised images of products are a
letdown for the customers. If you can, you should
upload the best quality images at all times.
11
Bifurcate the Discounted Products
12
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