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50 Disc. BharatBenz Strategy Analysis-India
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Summary
Indian Market is dominated by Domestic players
Tata, Ashok Leyland, AMW and Eicher. MAN and
Mahindra Navistar entered into Indian market long
time back but still they are struggling due to
several reasons. MAN is having the latest
technology what Daimler can offer along with
Financial backup. MAN has created this Mid truck
segment in India but could not penetrate as
expected. Scania is also entering into this
foray with technical sound products like Volvo,
they are also in niche market. These products are
4-5 times expensive compare to Indian OEM. This
is one of the reason that sales numbers are not
impressive. Daimler also launched first its
premium products Actors but you can count sales
figure on fingers. Indian Market can be divided
into three segments based on price Low cost,
Budget and Premium. When European OEM came to
India with advance product offerings they failed
to meet the pricing range in India.
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This is one of the major reasons why BharatBenz
are able to break Tata and Ashok Leylands market
share. New Product ranges from UD (Volvo), MAN
CLA range could give a tough fight to BharatBenz
product range. First time Daimler India
Commercial Vehicle is entering into mass market ,
Budget segment with customized product portfolio
for India. Its price would be 8 to 10 more
compare to domestic players but TCO cost would be
less. Daimler is market leader in many countries
like Europe 23, Turkey 43 etc. First time
TruckStrategy.com is coming with Exclusive
Analysis of BharatBenz Trucks. It is first its
kind of deep analysis with Promotional Sales,
BharatBenz Product Range,
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Its position with competitors, Applications,
Price range, Brand position, market share,
Customer feedback, Advantages of products,
Technology, Strategy etc. On the other hand Tata
and Ashok Leyland is also geared up to face this
new scenario of competition. They are investing
good amount on New product development,
technology and up time warranty. Some time back
you would not see any advertising of Tata Motors
(CV) and Ashok Leyland on Electronic media but
now a days aggressively they after doing branding
to keep their position. At the end of the day
Customer will be the winner in this competition.
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Table Of Content

• I Market development
• 1. Overall economic perspective
• 2. Truck market dynamics
• 3. Market outlook
• II Competitor landscape
• 1. Overview
• 2. Latest Developments
• 3. Local production
• 4. SWOT analysis
• III Customer segmentation
• 1. Customer trends

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