Some App Marketing Strategies

1
Some App Marketing Strategies
The Expert SEO
2
How to Overcome App Marketing Challenges

• Marketing and promoting your iPhone app, Android
  or Blackberry Applications is as critical as
  developing the app. With more than 425 Thousand
  apps on the iTunes store and 284 Thousand apps on
  the Android stores and 20,000 on the Blackberry
  store, DISCOVERABILITY is an app makers
  nightmare. Here are a few app marketing
  strategies born out of our experience in
  developing 100 apps and promoting many apps for
  clients and our company.

3
Name of the App, Keywords and Description for App
Store
This is one of the most neglected areas of app
search ability. Its always great to have the
main keyword for the app as part of app name. We
recommend that you go through the App Store
(iPhone, Android and Blackberry) to understand
competition and also the likely keywords that
users may type to search for your mobile
app. The first word is very important, but the
main keywords and related keywords also need to
be built into the description details. The first
few lines visible on the app page are crucial to
your applications visibility and success. The
copy must be attractive enough for the user to
click the more link and read the
details. Description for the app is very
important and it should clearly explain the key
benefits and highlight the cool features.
4
Press Releases to Publicize Launch

• How to crank up a publicity machine that can put
  your app in front of your actual users? An
  engaging press release. this could put your app
  in front of millions of readers and potential
  customers across the globe.
• Were in the Telecom and Mobile App Development
  space since 2004 and we know which online PR
  sites work best. The trick lies in writing an
  engaging press release and shooting it out
  through the appropriate PR sites.

5
App Reviews
Ever since mobile apps became a rage with
Smartphone users, dozens of specialty app review
sites have sprung. Reviews on these sites and
specialized blogs can help drive traffic and
sales. Impiger Mobile recommends that you
constantly look out for app review sites specific
to your platforms iPhone, iPad, Android or
Blackberry as the case may be. Just Google,
identify app review sites, blogs and app
directories that have decent trafficand connect
to reviewers and editors who can help showcase
your app. Some sites will even offer your apps
free promo codes to readers as part of a contest.
6
Commenting on Articles and Participating Forums

• Contributing to conversations in your niche area
  can help immensely.
• Meaningful contribution on your topics can bring
  potential users to your
• app page or website and generate downloads in the
  long run. But dont
• spam with profane single lines and your
  signature. A single comment on a
• related article in www.mashable.com fetched him a
  couple of hundred hits
• within hours.

7
Google Alerts to Monitor Your App
Set up a Google alert (http//www.google.com/alert
s) for your domain keywords and immediately
participate in conversations related to your
domain. Setting up an alert for your app name,
your name, company name and website will help in
monitoring news about your app. Google, as it
trawls the internet every millisecond, picks up
news on your app and sends links to you in near
real time. Comments, reviews, links, blog posts
are all tracked and sent to you.
8
Building Email Lists

• We cant stress enough on this. The money is in
  the lists, if you didnt hear. The way to begin
  is to start with a list of people you know
  friends, co-workers, contacts on Facebook,
  Twitter, Linkedin etc club members, neighbors,
  school and college mates, community members etc.
• If youre serious you may want to publish a
  newsletter related to your app idea and have web
  visitors sign up for it. This gives you an
  opportunity to share your knowledge and views on
  issues of interest to your audience and a chance
  to subtly push your app.

9
Connect to News Sites
Research and identify news sites that matter to
the domain and area your app targets. Follow
writers and bloggers who specialize in your
domain and connect to them on Twitter or
Facebook. Write to them and chances are that
could lead to a story about your app or company.
10
Pre-Launch Strategy

• If you have the resources, we suggest that you
• Build Curiosity around your app weeks before
• the launch and have people sign up for more
• information, kicking the tires, release dates,
  offers
• etc. Try identifying bloggers, websites and
• twitterers who matter and follow and connect to
• them. Mentions and reviews can bring early
• traction when you launch the app.

11
Submit News Tip to Reviews Sites and Blogs
Many popular app review sites and blogs have a
page where you can submit a news tip about a
forthcoming app. Sites are always looking to
break news to their readers ahead of competition
and you stand a good chance to get a pre-launch
review. Send your news a week or two before the
app goes live. If the app interests the editors
they may choose to write a story which can create
pre-launch buzz for your app.
12
Admob Testing for Apps

• Mobile advertising channels like Googles Admob
  are a great way for you to test app names and
  icons even before launch of an app. Multiple
  variations of app names, text descriptions can be
  rolled out and tested and this is a tremendous
  advantage. Admob Click through ratio (CTR) data
  helps you decide which app name, ad copy works
  best for you.
• Any good mobile advertising platform allows you
  to target geography and device along with other
  useful metrices.
• If you have money to invest, mobile advertising
  to target Smartphone users who use mobile
  applications is a good strategy. Especially
  advertising inside similar apps could lead to
  quick conversions.

13
Social Media Strategy
Im sure weve heard enough of how social media
has changed the lives of ordinary people,
connecting them to the network and the world.
This new phenomenon is massive and can alter your
fortunes if only you know how to use it. Impiger
Mobile has generated a lot of business through
social media enquiries and so we can definitely
say Social Media Rocks!
14
Twitter Power

• A micro blogging platform with more 200 million
  users and 80 million tweets a day, Twitter offers
  great opportunities for internet marketers. Set
  up an account and do a nice profile for your app.
  They are many free sites that offer
  customizations to your Twitter page.
• Lets say, you are launching an app that offers
  free greeting cards you could tweet about funny
  greetings you came across, how to greet your love
  on Valentines, writing love notes, best greeting
  cards, cool greeting messages, best sms
  greetings, top greeting apps, how companies can
  send messages through greetings, various
  occasions to greet, music and talking cards,
  funny news about how people greet, how to greet
  in different languagesthis will bring traffic to
  your Twitter page and trickle to the app page.

15
Facebook
Set up a page on Facebook, create content,
connect your twitter account to your page, upload
pictures, news, customer testimonials and what
have you. Again identify groups that interest you
and connect. Spend atleast 20 mins every day and
find ways to connect to your audience.
16
Blog

• Set up a page on Facebook, create content,
  connect your twitter account to your page, upload
  pictures, news, customer testimonials and what
  have you. Again identify groups that interest you
  and connect. Spend atleast 20 mins every day and
  find ways to connect to your audience.

17
App Directories
It is always good to be listed in app directories
like appolicious.com, appvee.comInvest your time
to find the best directories that fit your app
and list them there. There are specific
directories for iPhone, Android and Blackberry.
18
Thank you!!!!!!
For more details, visit http//www.theexpertseo.c
om/internet-marketing/iphone-applications-marketin
g.html