Global and China Earphone Industry 2013-2014 Research Report

1
Global and China Earphone Industry Report,
2013-2014byResearch in China
Published Oct 2014 No of Pages 81 Single User
PDF US 2000 Corporate User PDF US 3100

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Global and China Earphone Industry Report,
2013-2014
The report covers headphone, earphone and
headset. Global earphone shipments are estimated
to reach 306 million in 2014, up 12.5 year on
year, equaling about USD 6.6 billion by value, up
11.9 from a year earlier. The earphone can be
divided into Bluetooth communications, sports
earphone, OCC (Office Call Center), gaming
earphone, HiFi earphone and normal earphone. The
average price of normal earphone market is
usually no more than USD 2, while high-end
earphone could be worth USD 300. Plantronics and
GN Netcom concentrate on OCC, Beats focuses on
Pop, Skullcandy dominates sports, Turtle Beach
(VTB) and Razer on gaming, while Samsung, LG and
Motorola pull attention to Bluetooth
communications, Logitech devotes to PC, and
established companies like Sennheiser and AKG
dedicate to HiFi.
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Global and China Earphone Industry Report,
2013-2014
The popularity of high-priced Apple and Samsungs
Galaxy revolutionized earphone market. As mobile
phone has become the center of the young peoples
life, they are willing to spend USD 300 to buy
premium earphones, which have expanded from small
niche market of music lovers to mass market of
the youth, attracting many brands into the
market. The emergence of Beats radically changed
earphone industry. Since the establishment in
2008, Beats defeated all established earphone
companies in less than 10 years to put itself on
the throne globally. The success of Beats depends
not on acoustic fidelity or high
price/performance ratio, but exaggerated bass,
overwhelming ads and fancy appearance. This
stimulated many companies without acoustic
background to swarm into the field.
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Global and China Earphone Industry Report,
2013-2014
Table of Contents 4. Branded Earphone
Vendors4.1 Logitech4.2 GN Netcom4.3 Beats4.4
Skullcandy4.5 VTB4.6 Sennheiser4.7
Audio-Technica4.8 Plantronics
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Global and China Earphone Industry Report,
2013-2014
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