1st Speedo-TLP Triathlon Challenge

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AN EVENT CONSULTANCY Presentation
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Challenge l Synergy
1.5-K Swim 40-K Bike 10-K Run
One of RPs Best Olympic Distance Triathlon
Races! Racers, Media,
Sponsors, Spectators
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Activation l Support
P2.5M MEDIA Partnerships P1.2M Cash Ex Deal
CORPORATE Partnerships
One of RPs Best Olympic Distance Triathlon
Races! Racers, Media,
Sponsors, Spectators
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Strategic l Tactical
One of RPs Best Olympic Distance Triathlon
Races! Racers, Media,
Sponsors, Spectators
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Logistics l Mobilization
July 20, 2000 Anilao, Mabini, Batangas
One of RPs Best Olympic Distance Triathlon
Races! Racers, Media,
Sponsors, Spectators
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PLATINUM Official l Partners
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DIAMOND Official l Partners
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GOLD Logistics l Support
Official Billboard Partner
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TV MILEAGE News l Feature
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RADIO PLUGGING FM l Partners
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RADIO Plugging l Live Coverage
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PRESS RELEASE Pre-Race l Post-Race
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VENUE l DISCOUNT Accommodation
Mabini, Batangas Resorts
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LOGISTICS l Mobilization
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PRIZES l Elite MF Champions
Courtesy of Hon. Mayor Sandoval, Mabini Batangas
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PRIZES l Elite Age Group Winners
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PRIZES l Elite Age Group Winners
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MISSION Accomplished!
Launched, activated, and leveraged
as an Ideal Resort not only for Aqua Sports but
Endurance and Off-Road Multi-Sports as well!
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MISSION Accomplished!
Helped promote Anilao as an Aqua Sports haven and
Mabini, Batangas as an Ideal Venue for
Multi-Sports Training/Racing
Promoted Triathlon as the newest addition to the
Olympic Games (2000 Sydney Olympics) and
supported the Philippines Triathlon Grassroots
Development
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MISSION Accomplished!
Provided a free Avenue for the Newbie, Budding,
and Seasoned Triathletes to test their mettle and
set the benchmark higher.
Sent Ms. Nancy Pajarillo and Mr. John Abdul
to Singapore to compete in the
2000 Singapore
International Triathlon!
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MISSION Accomplished!
Acknowledged the Best Male Female Batangueño
Triathletes and the Oldest Youngest Batangueño
Participants!
Aligned the Major Partners Marketing Objectives
with the Events extensive Mileage Tri-Media,
Onsite, and Non-Traditional Branding
Opportunities!
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OOH ACTIVATION Guadalupe l Pre-Race
1.5K Swim 40K Bike 10K Run
July 20, 2000 l Anilao, Mabini, Batangas
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OOH ACTIVATION Guadalupe l Post-Race
MS. NANCY PAJARILLO MR. JOHN
ABDUL Congratulations and Good
Luck at the 2000 Singapore
International Triathlon!
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THANK YOU!
Grace C. Peji Race Marketing Director 63 999 l
879 l 8414 gracepeji.brandripples_at_yahoo.com grace
peji.activateyourbrand_at_gmail.com