Knology Website Solutions

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Knology Website Solutions
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What can you expect from today?

• Why Web Services?
• For the Customer
• For me, the sales person

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For the customer

• Its a business necessity

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Unbeatable Value
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The Medium of Choice
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Im busy with my business
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Whats in it for me?
Web Services are sticky
New products services
Future upsell
Foot in the door
Future cross sell
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Knology Website Solutions!

• Knology can offer small businesses everything
  they need in website solutions and more!
• Domain Names Online Business Name
• Website Packages!
• Do it yourself - Easy to use applications
• Sell Products ONLINE!
• Email me_at_mybusiness.com

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About Knology Website Solutions

• Knology Website Solutions provides web, email,
  application services designed to meet the needs
  of the small-to-medium sized business market.
• Award winning technology platform
• North American-based operations and technical
  support
• U.S., Canada UK based offices

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Help your customers

• Promote their Business!
• Grow Revenue!
• Reduce Costs!
• Build their Brand Image!
• Communicate with Customers!

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North American Leader in Website Solutions
superpages.com

• Founded 1998, incorporated in US
• Operations in
• Toronto, Ontario
• Miramichi, New Brunswick
• Ft. Lauderdale, Florida

• Over 350 customers in Canada, US and Europe
• 300,000 SMB end-users
• 2.3 million email addresses

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Key Facts about the Web
Whos online?

• In 2009, there are 251 million internet users in
  North American, or 75 of the total population.
  (internetworldstats.com)
• U.S. internet users
• spent 14 hours a
• week online last year

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Key Facts about the Web
What are they doing online?

• 91 of internet users said they use the web for
  research purposes (Bizreport.com)
• More than 80 of online users shopped online in
  2008 (Bizreport.com)

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Key Facts Small Businesses and Websites
Website Expectations

• On average, small businesses expect to spend over
  1,000 per year to host and maintain their
  website (IDC)
• 62 of SMBs prefer to build their own website
  online (IDC)
• More than half of website decision makers are
  increasing spending on websites in 2009
  (Forrester)

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Target Markets
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Your Target Markets

• Primary No online business presence
• Likely have not previously considered a website
  or unsure of the technology.
• Secondary Existing website owners
• Have a current website but want to create a more
  professional or interactive web presence.
• Additional Advanced users / developers
• Technically-advanced users or developers looking
  for a reliable website solution.

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Markets for Knology Website Solutions

• Customers new to the web
• Dont think they need one
• Think it is expensive to build and maintain
• Think it is too complicated
• Dont want to admit they dont understand the
  technology
• Emphasize the easiness and value, domains,
  business branded email address and website
• Knology Website Solutions provides everything you
  need and manages it for you - you just have to
  create and update your website and we have easy
  to use tools for that.

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Markets for Knology Website Solutions

• Switchers
• Have an online presence today but are looking to
  switch or are open to switching.
• How is your hosting provider helping your
  business succeed online?
• Knology Website Solutions Key Messages
• Better Customer Support
• Greater reliability
• Business focused applications
• Constantly evolving to meet the demands of
  business
• Cost competitive

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Markets for Knology Website Solutions

• Advanced Users
• Knology Website Solutions offers all the
  features, technical alliances and reliability for
  the most demanding online business.
• This group is more technically sophisticated so
  the ease of use is not as much of a factor to
  them
• Looking for the tools at a reasonable price
• Reliability is important
• Support is able to respond to this group quickly
  and knowledgeably speak in their language

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Register Your Domain Name

• Online business name

www.johnspaints.com
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Register Your Domain Value

• Easy and affordable way to advertise
• Adds credibility and professionalism to your
  email address
• Promotes brand and online identity
• Why advertise for Google when you could
  advertise for your business?

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What is Web Hosting?

• Hosting is a service that allows your website to
  be online and makes your site available for
  others to view on the internet.
• Hosting plans include applications
• Email Services
• Web Design Tools
• Online Selling
• etc

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Website Value

• Provides a way to promote your web presence with
  customers
• Promotes brand and online identity
• Open for business to anyone, anywhere anytime !

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Design Your Website - Value

• Your website will look exactly the way you want
  it!
• The professional look of the templates will add
  credibility to your business
• Promote your business with your brand!
• By adding your images and special touch you can
  continue to promote the brand of your business on
  the web!

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EasySiteWizard Pro

• Included in all Hosting packages
• Easy-to-use designs
• Lots of professional templates available
• Drag and drop functionality
• Add your own images
• The WYSIWYG (What You See Is What You Get) design
  interface requires no HTML experience, so you can
  create your unique site all on your own

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Confidential and Sensitive
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Announcer Pro

• Announcer Pro makes it easy to create compelling
  email marketing messages for announcements,
  newsletters, flyers, and promo communications.

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Confidential and Sensitive
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Promote Your Site Value

• Show up on a search engine
• Promote your business in a fast and affordable
  way
• Increase the likelihood of new prospects visiting
  your site
• Increase customer loyalty with regular
  communication
• Quick and easy way to inform your customers about
  what is new in your business

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Confidential and Sensitive
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EasySiteOptimizer

• Search Engine Optimization
• This feature will promote a websites ranking to
  the nets leading search engines
• Yahoo
• MSN
• Google

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Confidential and Sensitive
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Sell Online Value

• Receive and process orders at anytime from
  anywhere in the world!
• Be everywhere your customers are!
• Convenient way to grow business
• You wont miss an opportunity to make a sale.

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Sell Online

• Customers can order from the website.
• Knology offers
• Easy Story Maker Pro
• Build your own online store
• osCommerce
• Advanced shopping cart for online business
• Professional templates

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Confidential and Sensitive
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Website Solutions Packages
Knology eSuite Knology eMarket Knology eMax
Monthly Price 14.99 19.99 39.99
Number of Mailboxes 15 25 50
Web Storage 1GB 3GB 6GB
Web Transfer Limit 100GB 200GB 300GB
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Knology eSuite

• 14.99/month
• You can
• Create 15 domain-based email accounts
  (me_at_mydomain.com)
• Build your own website with EasySiteWizard Pro
• Post pictures with Photo Album
• Create your own blog with EasyBlogBuilder Pro

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Knology eMarket

• 19.99/month
• You can
• Create 25 domain-based email accounts
  (me_at_mydomain.com)
• Build your own website with EasySiteWizard Pro
• Stay in touch with customers through online chat
  with EasyLiveChat
• Send 10 email newsletter communications with
  Announcer Pro

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Knology eMax

• 39.99/month
• You can
• Create 50 domain-based email accounts
  (me_at_mydomain.com)
• Build your own website with EasySiteWizard Pro
• Build your own online store with EasyStoreMaker
  Pro
• Send 10 email newsletter communications with
  Announcer Pro
• Submit your site to popular search engines with
  EasySiteOptimizer
• Discount 25.99 to customers sold in the first 3
  months

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Different Types of Email

• Free Email
• i.e. AOL, Hotmail, Gmail, ISP mail
• Loads of SPAM
• No Support
• No credibility
• Domain Hosted Email
• i.e. sales_at_johnspaints.com
• Greater control of SPAM
• 24/7 support
• Advertise your own business

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Email

• Email through Knology website solutions offers
• 1GB Storage per mailbox
• Auto responder feature to notify customers of
  absence
• Spam filtering to block unwanted junk mail
• Catch Alls you can direct multiple emails to a
  single address

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Email Value

• Increase productivity and communication
• Save time by avoiding 98 of junk mail
• Promote brand identity me_at_mybusiness.com
• Multiple access Client and Web based

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Email Only Package
5 Email
Monthly Price 7.50
Size of each mailbox 1GB
Webmail ?
IMAP/Leave mail on server ?
SPAM Filtering ?
Calendar/Contacts ?
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3 steps to get online

1. Registering a domain name
2. Choosing a packagewith email and online tools
   to help a small business succeed online.
3. Build your websitewhich is easy with the site
   building tools included in the website packages.

Www.mybusiness.com
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Knology Website Services can help a small
business

1. Get a domain (www.mybusiness.com)
2. Get a website package
3. Build a website
4. Have a website professionally designed
5. Communicate with customers
6. Promote a business
7. Sell products online
8. Set up domain-based email addresses
   (me_at_mybusiness.com)
9. And more.

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Examples
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Sample CaseSams Pizzeria

• With Knology Website Solutions Sam can.
• build his own website
• post his menu online
• post customer testimonials
• notify regulars of monthly discount promotions
  
• post images of his restaurant andfamous
  pizzas
• invite customer feedback online
• submit his site to search engines
• Suitable package Knology eSuite

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Sample Case Mary Ellen, Event Planners

• With Knology Website Solutions they can
• showcase services past clients
• create a blog about planning events
• post pictures of successful events
• Receive feedback from their past
• customers
• Submit their website to search engines
• Chat live with their customers
• invite visitors to sign up for their regular
  planning the perfect event newsletter
• Suitable package eMarket

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Sample Case Anderson Accounting

• With Knology Website Solutions they can
• Post the location of their office
• Introduce their team
• Post some background information on the firm
• List the corporate and personal services they can
  provide their customers
• List the type of clients they look for
• Send out annual tax tip newsletters
• Suitable package eSuite

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Sample Case Mikes Sports Shop

• With Knology Website Solutions Mike can
• showcase his merchandise online
• accept online credit card orders in real-time
• promote his spring discount sale to customers
• post images of his charity marathon
• promote his site to search engines
• create a blog for hiking, running, or biking
  enthusiasts
• Suitable Package eMax

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Key Sales Support Messages

• 24-hour North American-based technical support
• 99.9 up time guarantee
• Free account set-up
• Customers can move their existing website or
  build a new website with Do it Yourself tools

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Having the Conversation
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Conversation Starters

• What is your website address?
• I dont have a website? Let me tell you about how
  a website can be a real benefit to your
  business.
• Yes? Are you happy with your website? Would you
  like to do more online?
• Consider how much time and money you spend on
  brochures or other marketing materials.
• A website can be as simple as an online brochure.
  Web-based brochures can be updated quickly and
  more cost effective than traditionally printed
  brochures and they have a wider reach!

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Handling Objections

• You already have a website and you are happy
  with your current hosting provider.
• Customers get a mini-campaign of custom emails
  that can be sent to 10 customers every month.
• You are a small business that does not use email
  or computers, you dont need a website.
• Everyone is on the internet now and so are your
  competitors. People expect you to be online.
  Instead of searching the Yellow Pages, people go
  to search engines i.e. Google .

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Handling Objections

• Im a local company in business for 30 years, I
  dont need a website!
• Websites offer credibility
• Do you have a directory ad?
• Consumers are researching online they expect
  to find you,
• can they find you?
• Update your website at anytime with easy-to-use,
  do-it-yourself tools.
• You can be online for as little
• as 14.99 / month.

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Handling Objections

• You already have a website but you dont use it.
• With our easy-to-use website building and
  marketing tools, updating your website is quick
  and easy. Creating and maintaining a website wont
  feel like a task. Out of date information could
  lead to lost customers.
• I already have a website, but how do I switch
  over?
• A welcome letter will be provided (by Hostopia)
  upon sign up, that will walk the customer through
  on transferring their website. The customer will
  have to call their current hosting provider to
  cancel after signing up with Knology.

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Identifiers

• Customer is currently locked in a contract but is
  unhappy with their web hosting service.
• Ask when the contract is over and get their
  contact information so we can contact them one
  month before it expires. You can always switch,
  you own the content.
• Customer is not the decision maker.
• Talk a little about what we do and how we can
  benefit their business. They can bring it back
  to the decision maker.
• Customer is happy with their existing web hosting
  provider.
• Send an email with some information about our
  services and then they can compare the services
  they currently have to ours.

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Questions?
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Pro 500 Pro 1500 Pro 2500 Pro 5000
Send to 500 recipients/month Sent to 1500 recipients/month Send to 2500 recipients/month Send to 5000 recipients/month
12.99/month 22.99/month 29.99/month 49.99/month