Parallels PPT Template

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Improving your Billing and Business using
Parallels Business Automation
Jan-Hendrik Benter Program Manager Business
Automation, Parallels
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Agenda

• Business Automation Challenges
• Parallels Business Automation Abilities
• PBA Standard (formerly HSPcomplete)
• Roadmap
• Questions Answers

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Parallels Business Automation Overview
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What is Parallels Business Automation?
Consumer Business (On Premise)
Service Provider(Hosted SaaS)
Usage Model
Parallels Open Platform
Ecosystem
APS Standard
APS Catalog Marketplace
Virtual Templates Appliances
AutomationDev Platform
Automation
Plesk Billing
Plesk Expand
Virtual Automation
Operations Automation
Plesk Control Panel
Plesk Sitebuilder
License Automation
Business Automation
Solutions
Virtualization
Desktop
Workstation
Server
Containers
System Support
Baremetal/ Hosted X86/x64
Xen
Windows Hyper-V
Linux
Mac OS
IA64
VMware
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Business Automation Challenges

• Launching New Products
• How long does it take you to create new products?
• How long does it take to publish new products in
  your store?
• Order Processing
• Can your customers place orders online?
• How fast can you process new customer orders?
• How well do you up-sell your existing customers?
• Order and Provisioning Workflows
• How good are your internal controls and
  processes?
• Are the right people involved at the right time?

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Business Automation Challenges

• Billing and Chargeback
• How do you collect and allocate resource usage?
• How much time does it take you to run your
  monthly billing?
• Are you billing all your customers for all the
  services they use?
• Renewals and Terminations
• How do you notify your customers about service
  renewals?
• Will the customers service be terminated if not
  renewed?
• What happens when a customer does not pay on
  time?
• Account Management
• How do your customers change subscribed services?
• How do your customers change their contact or
  payment details?
• How do your customers review order history and
  balances?

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Business Automation Challenges

• Reseller Management
• How long does it take to create reseller
  accounts?
• What services do you offer to help your resellers
  do business?
• How do you charge resellers for these services?
• Product Pricing Management
• Can you respond to market changes in 1 day?
• How easy is it to offer discounts and run
  promotions?
• How do you roll out new pricing for your
  products?
• Integration with External Systems
• Do you manage all provisioning systems from a
  single place?
• Do you provide an integrated control panel?
• Do you automatically process customer payments?

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The Solution
Parallels Business Automation is a business
support system which automates and integrates all
aspects of service delivery from product
creation, publishing products in your store,
marketing campaigns and promotions, online order
placement, payment processing, recurring
billing.
PBA Components

• Storefront

• Order Processing

• Workflow

• Service Plan Management

• Discounts, Promotions

• E-Commerce

• Reseller Support

• Trouble Ticketing

• Fraud Screening

• API and SDK

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Parallels Business Automation Abilities

• Product Management
• One-Time and Recurring Charges
• Charge for any external item (e.g. Blackberry
  devices)
• Services/Prices defined at the Resource-Level
• Product to Product Upgrades
• Online Store
• Customizable Storefront
• Completely Rebrandable
• Built using PBA API
• Workflows
• Customizable Order Flow
• Automated and Manual Steps
• System Event Handlers Notifications

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Parallels Business Automation Abilities

• Billing and Chargeback
• Recurring Charges
• One-Time (Setup, Renewal, Transfer)
• Customizable Billing Periods
• Resource Usage Collection
• Promotions and Discounts
• Promo Codes, By Plan, Resource, Customer
• Fixed Promotion Prices and Percentage Discounts
• Promotion Periods
• Financial Management
• Apply Payments to Invoices and See Balances
• Refunds and voiding of Online Payments
• Flexible Tax Support

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Multiple Levels of Control Panels

• Service Provider
• Create Products
• Run campaigns and promotions
• Analyze business performance with reports
• Resellers
• Multiple levels of resellers
• Customized branding
• Resell Providers products or create their own
• End Customers
• Upgrade/Buy additional products
• View invoices and submit payments
• Open Support Requests

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Parallels Business Automation Abilities

• Integration with external systems
• Domain Registrars
• Payment Gateways
• Parallels Operations Automation
• Parallels Plesk Control Panel
• Parallels Virtuozzo Containers
• Reporting
• Sales Reports
• Deferred Revenue Reports
• Tax Reports
• Accounts Receivable Reports
• Cash Management Reports

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Parallels Business Automation Architecture
Parallels Business Automation Core
Service Gates (10)
Plug-Ins (30)
Parallels Operation Automation Gate
Order Processing
Workflow Engine
Taxation Payments
OpenSRS
OpenSRS API
GoDaddy
GoDaddy API
E-Commerce
Notifications
Authorize.Net
Authorize.Net API
Reporting
PaymentTech
PaymentTech API
Promos Discounts
Manually Provisioned Items Gate
Service Plan Manager
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PBA Standard (formerly HSPcomplete)
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Parallels Business Automation Standard

• 2000 - Vision of Complete Solution for Hosting
  Service Providers
• 2001 - First Version Released called HSPcomplete
• January 2008 - Renamed to Parallels Business
  Automation (PBA) Standard
• February 2008 - Latest Version Parallels Business
  Automation Standard 3.3 Service Pack 3

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Parallels Business Automation Standard

• HSPcomplete and PEM.Billing Teams (40 engineers)
  joined to work on single Parallels Business
  Automation Solution.
• Next major version 4.4 on same platform as
  Enterprise Edition.
• Platform based on existing Enterprise platform
• 5 years in production
• More than 50 successful deployments
• Easy upgrade from 4.4 Standard to Enterprise
  Edition

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Major Advantages of New Platform

• Enterprise Application developed in C/C
• Runs on Linux and Windows
• Supports MySQL, MSSQL and Oracle
• Modular Application Structure
• Per Module Redundancy
• Separate Business and Presentation Layer
• Single GUI with other Parallels Automation
  Products
• Separate Billing and Provisioning

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PBA Standard vs. Enterprise
PBA Standard PBA Enterprise
Operating System Linux only Linux, Windows
Databases MySQL only MSSQL, Oracle, MySQL
Deployment of Core Application Single Server Clustered
Integration with Parallels Operations Automation No Yes
Resellers Levels One Level Multiple Levels
Reseller Models Resell Products Resell Products and Create Own Products
Workflows, Roles, Queues, etc Predefined Set Of Options Fully Customizable
Customization and Integration API and SDK API, SDK and Custom Development
Deployment Model Off-The-Shelf Engineered Projects
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Roadmap
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Parallels Business Automation 4.3
May 2008 Enterprise Edition Only
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Parallels Business Automation 4.3
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Parallels Business Automation 4.3
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Parallels Business Automation 4.4

• Parallels Roadmaps not available online
• Parallels Partners may contact their sales
  representative regarding roadmap availability

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Parallels Business Automation 4.5

• Parallels Roadmaps not available online
• Parallels Partners may contact their sales
  representative regarding roadmap availability

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Questions Answers
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Questions Answers

• Now a Few Minutes For Your Questions
• Meet Our Business Automation Team at The Summit
• Jan-Hendrik Benter, Program Manager
  jb_at_parallels.com
• Mikhael Chtchelkonogov, Project Manager
  mik_at_parallels.com
• Alex Blinov, Program Manager PBA Standard
  blinov_at_parallels.com
• Try Our Live Demo Set in The Lab Room or Request
  a Demo Online at www.parallels.com/automation/
• Thank You