ECQ Member Leader Kit

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ECQ MemberLeader Kit

• Member Value Leadership Summit
• October 2005
• Milwaukee, WI

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ASQ is Making the Economic Case for Quality
Purpose of the kit To provide Member Leaders
with an overview of the ECQ program, to increase
awareness of the program, to communicate the
value, and to make clear the objectives of this
important strategic initiative as it relates to
the future of quality and the Society.
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ECQ Member Leader Kit

• Kit Objectives
• To understand
• why we are doing this
• the programs objectives
• roles, responsibilities, and expectations
• what tools/resources are available
• where we are now
• the FAQs
• whats in it for you

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Why are we doing this?
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Why the ECQ Program

• In May 2003, ASQs Board of Directors approved a
  new
• essential activity called Making the Economic
  Case for
• Quality. This activity was developed in
  response to
• numerous member requests for assistance in trying
  to
• convince the executives in their organizations
  that
• implementing quality would contribute positively
  to the
• bottom line.

Continued
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Why the ECQ Program

• The halcyon days of the 80s and early 90s that
• witnessed a quality boom were definitely over.
  While
• many companies still practiced quality in one
  form or
• another, it was usually in an isolated manner,
  housed
• somewhere in a quality office within the
  organization.
• Likewise, many companies were experiencing
  quality
• dispersion, expecting that quality would be
  practiced by
• everyone in the course of doing their job.

Continued
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Why the ECQ Program

• While it is true that many of the quality
  gurus, such as
• Philip Crosby, had made the point quite clearly
  that
• quality pays, it was not resonating very clearly
  anymore
• with C-level executives. Many such executives
  were
• seeing quality initiatives at best as simply a
  cost of
• doing business and at worst as something to be
• avoided. These same executives rarely measured
  the
• impact of quality on their companys bottom line.
  

Continued
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Why the ECQ Program

• With these thoughts in mind, ASQ determined that
  the
• time had arrived when executives needed to be
• reminded of just how significant implementing
  quality
• management could be, especially in terms of
  increased
• profitability and competitiveness. The
  challenge,
• however, was daunting. Very few C-level
  executives
• were familiar with ASQ. A plan needed to be
  created
• that would bring quality into focus on Mahogany
  Row.

Weiler, G. (2003). Economic Case for Quality
Final Report
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Program Objectives
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ECQ Objective

• To expand and enhance the
• Reputation of Quality and the Quality
• profession by promoting the
• Economic Case for Quality to
• executives as both a sustained
• program and a response mechanism for member
  requests.

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ECQ Objective - Target 1

• Sustained Mechanism - Reach executives through
  the efforts of our Section
• Leaders.  
• Target Organizations with annual revenues lt 500
  million.
• Tactic Committed teams proactively reach out to
  Executives to talk about quality as a way to run
• and improve their business and the economic
  impact quality has on an organizations bottom
  line.
• Objectives
• Change the perception Executives have about the
  profitability of quality
• Increase awareness of quality
• Increase awareness of ASQ
• Increase awareness of a local Section
• Gather information about how ASQ can help the
  company implement or enhance its organizational
  management system using quality.
• Measures
• Target 20 participating sections. We currently
  have 17 committed. (85 of goal)
• Target Reach 500 executives by June 30, 2006.
  Thats an average of 25 per participating
  section.
• Measure responses from executives returning the
  4-question postcard (see page 26). Goal is to get
  75 agreement that presentation was persuasive
  and 79 agreement from executives that quality
  practices have a positive effect on the bottom
  line.

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ECQ Objective

• Response Mechanism - Reach executives through the
  efforts of our members.  
• Target Any quality novice, practitioner,
  professional, influencer, or member in all
  markets
• (manufacturing, education, healthcare, service,
  international)
• Tactic Using available ECQ program material and
  our Q-BoK, local section members assist
• fellow ASQ members who have indicated a desire to
  communicate the economic benefits of
• Quality to their executives. This usually is in
  response to members identifying a particular
  problem
• within their organization.
• Objectives
• Change the perception Executives have about the
  profitability of quality
• Increase awareness of quality
• Increase awareness of ASQ
• Increase awareness of a local Section
• Gather information about how ASQ can help the
  company implement or enhance its organizational
  management system using quality.
• Section leaders and SMEs will utilize, build
  upon, and improve our Q-BoK.
• Measures

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Available to the public.
http//www.asq.org/economic-case/
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ECQ Objective Target 2

• Reach executives through peer-to-peer
  conversations led by Economic Case for Quality
• Champions.
• Target Organizations with annual revenues gt 500
  million.
• Tactic Leverage CEOs tendency to want to talk
  to each other. Find C-level executives who are
• willing to be ECQ Champions. Plan and hold
  peer-to-peer events (e.g. breakfast or luncheon)
• hosted / facilitated by the Champions who lead
  conversations to create awareness, interest,
• Understanding, and potential trial of quality as
  a management system.
• Objective Improve key perception measures of the
  Economic Case for Quality among senior
• executives and CEOs based on baseline measures in
  six local markets.
• Measures
• Target 6 quality Champions in multiple metro
  areas (preferably 6 different geographic regions)
  during by June 30, 2006.
• Plan and conduct 3 - 6 peer-to-peer networking
  events per geographic region by July 1, 2006.
• Plan and execute a successful Executive
  Roundtable (over 50 attendees) in conjunction
  with the World Conference on Quality and
  Improvement. Invitation only.

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Target 2 Tactics

• Peer-to-Peer CEO Conversations
• Engage a CEO who already believes in, and uses
  quality as a way to run his/her organization.
• Select local venue(s) for CEOs to meet and
  discuss the economic benefits of implementing
  quality as a management system.
• Work with Champion (or designee) to plan event
  and invite peers.
• Champion dependent
• Conversation format / thought provoking questions
• Promo material (customized for each event)

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Target 2 Tactics

• Where Champions come from?
• CEOs from Baldrige Award recipients
• Prominent business leaders from Fortune 500
  companies
• Recommendations from the ASQ board
• Recommendations from C-level focus groups
• Recommendations from the press/media
• Recommendation from SME within sections/divisions
• Others?

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(No Transcript)
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Roles, Responsibilities, and Expectations
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Roles, Responsibilities, and Expectations

• Member Leader Champion
• Clay Hodges, ASQ SAC Chair and Region 11 RD
• Ch01ch_at_cs.com, [phone] ext. 170
• Staff Champion
• Laurel Nelson-Rowe, ASQ Managing Director
• lrowe_at_asq.org, [phone] ext. 7296
• Staff Program Leader
• Kim Hauswirth, Program Leader
• khauswirth_at_asq.org, [phone] ext. 7616

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Roles, Responsibilities, and Expectations
Participating Sections (as of Sept 1, 2005)
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Roles, Responsibilities, and Expectations
Participating Sections (as of Sept 1,
2005)
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Roles, Responsibilities, and Expectations
Participating Sections Expectations

• Begins with a strong Project Leader
• Commitment over several months
• Point person for communications and getting all
  the work done
• Create / train a team
• Not intimidated by CEO and/or other senior-level
  executives
• Has time during the typical workday for meetings
• Willing to manage and motivate the team

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Roles, Responsibilities, and Expectations
Participating Sections Expectations

• Other Team Members
• Commitment over several months
• Understands the intent of the project
• Has time during the typical workday
• Note You may can receive 1 RU/Hour and 1.5
  RU/year for participating on the ECQ
• Section Team

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Roles, Responsibilities, and Expectations
Participating Sections Expectations

• Other Team Members Duties
• Create and maintain project plan
• Scrub company / contact lists (SharePoint)
• Make phone calls / solicit meetings with
  executives
• Prepare presentation and follow-up material
• Present to executives
• Take notes during presentations
• Update company / contact lists
• Maintain SharePoint Web site
• Prepare status reports
• Follow-up with executives
• Liaison with division SMEs

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Tools and Resources
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Tools and Resources

• ASQ.org (http//www.asq.org/economic-case/)
• Program reference material
• Case Studies
• Q-BoK
• SharePoint (http//asqgroups.asq.org/ecq/)
• Program reference material (includes phone and
  presentations scripts, FAQs, research material,
  etc.)
• Program announcements
• Participating sections SharePoint sites
• Discussion board
• Resource sharing (i.e. articles, PowerPoints,
  contacts, SMEs, etc.)
• Training material (Contact Kim Hauswirth)
• Audio recording of team leader training sessions
• PowerPoint presentation to follow along
• Divisions participation
• Staff support
• Dedicated staff Program Leader (Kim Hauswirth)
• SharePoint support
• 8 ½ x 5 ½ self-addressed, stamped postcards
  printed

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Printed, self-addressed, stamped 4-Question
postcard to leave with executive
Circle Industry
Write your section here
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Tools and Resources
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Where are we now?
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Where are we now?

• Key activities (Target 1)
• Surveyed 600 executives to determine usage and
  perception (2004)
• Pilot in Milwaukee and Pittsburgh to test
  approach/concept (2004)
• Kicked off Target 1 (April 05)
• ECQ program material made available on public Web
  site
• ECQ SharePoint site launched
• 18 Sections expressed commitment (May / June)
• Section ECQ Team Leader Training conducted (June)
• 1st Participating Sections status conference call
  held (Aug)
• 2nd Participating Sections status conference call
  scheduled October 19.
• Watch the Section Connection VIP for
• ECQ updates and news!

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Where are we now?

• Key activities (Target 2)
• Champion program defined (April 05)
• Concept tested and modified (May)
• Passed and present board members provided input
• Prominent business leaders provided input
• Process flow diagrammed (June)
• Soliciting Champions (in progress)
• World Conference board approved Executive
  Roundtable event (July)
• Target 1 Teams encouraged to use the Target 2
  approach as a follow-up event (Aug)

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Where are we now?

• ECQ Body of Knowledge (Q-BoK)
• Online submission form available on asq.org
• (May 05) Go to http//www.asq.org/economic-case/su
  bmit.html
• ECQ Q-BoK growth and maintenance plan in
  development (in progress)
• Developing a standardized template
• Inventorying what exists
• Creating a how to document
• Creating a solicitation, collection, and
  development strategy and process
• Fully aligned with ASQs Q-BoK

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Where are we now?

• Divisions Involvement
• Objective 1 Divisions will help committed
  sections
• identify specific companies in the section's
  geographic
• area as candidates for ECQ contact.
• Measures.
• Number of committed sections (17) contacted
• Section ECQ contact person identified
• Appropriate division(s) identified based on
  section's division membership numbers
• Companies identified

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Where are we now?

• Divisions Involvement
• Objective 2 Division Body of Knowledge subject-
• matter experts will assist in preparing
  presentation
• materials and "scripts" for committed sections
  that
• "speak the language" of targeted companies in the
• four identified targeted markets of
  manufacturing,
• service, healthcare, and education.
• Measures
• Division SMEs identified and assigned to a
  specific section project
• ECQ presentations made by sections, by target
  market

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Divisions Involvement in ECQ

• Divisions Involvement
• Quality Management
• Healthcare
• Education
• Service
• Software
• Government
• Sections have been encouraged to reach out to
  division SMEs in their area for help
• Division SMEs invited to October 19 conference
  call

• Have expressed an interest or have been asked to
  participate.