Tips for Successful Social CRM

1
Tips for Successful Social CRM
2

• Social customer relationship management (CRM) is
  refers to the addition of a social element in
  traditional CRM processes. Social CRM is customer
  relationship management fostered by communication
  with customers through social networking sites,
  such as Twitter and Facebook.

3

• Nowadays it is not possible for any business to
  separate social media management from customer
  relationship management (CRM). But just having a
  social CRM is not enough for your business
  success.

4

• Here are some important tips for Social CRM
  success.

5
Choose Right Tool

• Make sure that you have choose a comprehensive
  social media management platform like Plumlytics
  with rich listening, monitoring and engagement
  capabilities.

6
Reward loyal customers

• Reward your potential customers with some
  discount, positive feedbacks and gifts to
  encourage them to buy.

7
Interact with your customers

• Keep interact with your customers. Also make sure
  that you are having a two-way conversation
  instead of just pushing information at them to
  build a great social media presence.

8
Respond in a timely manner.

• It is important for you to response your
  customers in a timely manner to make sure you
  engage the customer.

9
Be Real

• Generally people in social media, people want to
  interact with real people, not with companies or
  nameless flacks. So when building relationships
  with customers through social media, be as human
  as possible.

10
Monitor your customers

• By keep monitoring your customers, you can
  quickly respond to them and solve their problems
  and queries if any.

11
Use social profile data

• You can easily acquire your customers contact
  information through their social profiles to
  identify the trends in your current customer base
  and target the right audience in future campaigns.

12

• As social media becomes the vital component for a
  business success, you should create a Social CRM
  strategy and you should not take Social CRM for
  granted.