Aarkstore - Pakistans Cards and Payments Industry

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Pakistans Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
Category Financial-Services
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Summary
The report provides top-level market analysis,
information and insights on Pakistan's cards and
payments industry, including Current and
forecast values for each category of Pakistan's
cards and payments industry, including debit
cards, credit cards and prepaid
cards Comprehensive analysis of the industrys
market attractiveness and future growth
areas Analysis of various market drivers and
regulations governing Pakistan's cards and
payments industry Detailed analysis of the
marketing strategies adopted for selling debit,
credit and prepaid cards used by banks and other
institutions in the market Comprehensive
analysis of consumer attitudes and buying
preferences for cards The competitive landscape
of Pakistan's cards and payments industry
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Synopsis
The economic reforms introduced by the Pakistani
government during the review period (20092013)
had a positive impact on the countrys GDP growth
rate. This rate increased from 2.8 in 2009 to
6.1 in 2013 a trend that is expected to
continue over the forecast period (20142018). The
improved economic conditions are expected to
positively impact the countrys cards and payments
industry. Pakistani payment cards (including
debit and credit cards) registered a positive
growth during the review period, recording a
compound annual growth rate (CAGR) of 25.93, and
increasing from 9.2 million cards in circulation
in 2009 to 23.1 million by the end of 2013. In
terms of transaction value, payment cards valued
PKR1.9 trillion (US18.8 billion) in 2013, after
registering a review-period CAGR of 24.37.
With the development of alternative delivery
channels, the launch of biometric ATMs and the
availability of fund transfer facilities online
and at ATM terminals, banks are able to reach a
large volume of the population. Furthermore, the
improvement in banking infrastructure, the
development of the new products, government
initiatives and stable economic conditions are
all factors which led to the growth of payment
cards.
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Key Highlights
Pakistani payment cards (including debit and
credit cards) registered a positive growth during
the review period, recording a compound annual
growth rate (CAGR) of 25.93, and increasing from
9.2 million cards in circulation in 2009 to 23.1
million by the end of 2013. In terms of
transaction value, payment cards valued PKR1.9
trillion (US18.8 billion) in 2013, after
registering a review-period CAGR of 24.37. The
average transaction value (ATV) in Pakistan was
US93.0, which is the ninth-largest among the
other Asia-Pacific countries. China recorded the
highest ATV, with US302.4, followed by Taiwan
(US251.1), Kazakhstan (US199.7), Hong Kong
(US184.6), Singapore (US148.5), Thailand
(US148.2), Malaysia (US140.1) and Australia
(US98.9). Pakistan ranked fifteenth in terms of
the card penetration rate compared to the other
Asia-Pacific countries, with 0.12 cards per
inhabitant. Pakistan ranked sixteenth among the
other Asia-Pacific countries in the frequency of
use of payment cards, with 8.7 transactions per
card.
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Reasons To Buy

• Make strategic business decisions using top-level
  historic and forecast market data related to
  Pakistan's cards and payments industry and each
  market within it.
• Understand the key market trends and growth
  opportunities within Pakistan's cards and
  payments industry.
• Assess the competitive dynamics in Pakistan's
  cards and payments industry.
• Gain insights in to the marketing strategies used
  for selling various card types in Pakistan.
• Gain insights into key regulations governing
  Pakistan's cards and payments industry.

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Table Of Content
1 Key Facts and Top Events 2 Executive Summary 3
Payment Instruments 3.1 Current Payments
Environment 3.2 Alternative Payment
Instruments 3.2.1 Click2Pay 3.2.2 Skrill 3.2.3
ClickandBuy 3.2.4 PayPal 3.2.5 Payza 3.2.6
WebMoney 4 Market Attractiveness and Future
Prospects of Cards and Payments 5 Analysis of
Cards and Payments Industry Drivers 5.1
Demographic Drivers 5.2 Economic Drivers 5.3
Infrastructure Drivers 5.4 Business Drivers 6
Emerging Consumer Attitudes and Trends
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Pakistans Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape Published
Dec 2014 64 Pages The economic reforms
introduced by the Pakistani government during the
review period (20092013) had a positive impact on
the countrys GDP growth rate. This rate increased
from 2.8 in 2009 to 6.1 in 2013 a trend that
is expected to continue over the forecast period
(20142018).
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