Subtle Bling

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Subtle Bling!

• The Dissection of Wealth
• in Todays Culture

Randall L. Ledkins, Director of Development
Auburn
University
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Today we will train your eye to

• The Many Differences in Men and Women
• Apparel
• Toys
• Memorabilia
• Accessories
• Attributes of the Home Home Décor
• American Express Cards
• Cars

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WOMEN AND THE HANDBAGSTHEY LOVE

• Most all women love handbags
• If they have one designer bag, more than likely
  they have several
• A Contact Sport

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4200
1800
2700
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2345
1305
1750
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4390
2200
3800
34,500
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AND THEIR LOVE AFFAIRWITH SHOES
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How Do I Learn These Things?

• Magazines
• TV
• Internet
• Shopping!!!!!!!!!

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Average Day on the Road

• 900 AM Coffee James Smith
• 1100 AM Mtg Tom Jones
• 1230 PM Lunch Pam Thompson
• 330 PM Mtg Kerry Lindsey
• 700 PM Dinner Jackson Knight

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Average Day on the Road

• 900 AM Coffee James Smith
• 1100 AM CANCELLED!
• 1230 PM CANCELLED!
• 330 PM Mtg Kerry Lindsey
• 700 PM Dinner Jackson Knight

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Average Day on the Road

• 900 AM CANCELLED!
• 1100 AM Mtg Tom Jones
• 1230 PM Lunch Pam Thompson
• 330 PM Mtg Kerry Lindsey
• 700 PM CANCELLED!

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MEN
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1250
1539
1080
4968
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SHOES
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BELTS
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WATCHES
13,200
5,490
6,250
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34,500
18,900
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Boys and their Toys
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Photos. Memorabilia. More.
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• Is that your daughter, son, wife?
• Where was that taken?
• Was that your first visit?
• How often do you go?
• How long have you had a place there?
• Why did you choose ________?

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Home Decor

• Pianos
• Clocks
• Rugs
• Oriental Arts
• Goose Down

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Rugs

• Wool and Silk and Hand Knotted
• Multiple Sizes
• How to Gauge
• Average Sofa 8.5 Feet
• 13 x 9 Rug 5,000

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Oriental Arts
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Goose Down

• Average Cloth Sofa, 900
• Filled with Goose Down, 3-5k
• Average Cloth Chair, 550
• Filled with Goose Down, 1800-2400

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ASK.

• Thats fascinating piece, where on earth did you
  find it?
• Is that an family heirloom?
• Did you acquire it on your trip to..?
• Pick a detail.. The metal work, the inlay, the
  woodwork, is incredible on this.

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Additional Attributes of the Home

• Architectural Design
• Custom Landscape (fountains, pools, manmade
  streams)
• Quality of Landscape
• Ornamental Iron Fencing

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TEST
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AMERICAN EXPRESS
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CARS
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BMW

• 3-Series 33-50k (Convertible 50k)
• 5-Series 45-60k
• 7-Series 80k-85
• B7 115K, M3 54k, M5 85k, M6102

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Mercedes

• C-Class 32k
• M-Class 44 (SUV)
• CLK-Class 48k Soft Top Convertible
• E-Class 55k
• S-Class 89k
• SL-Class 98k (Hard Top Convertible)
• G-Class 100k (Boxy German Tank)
• CL-Class 109 4-Door Sedan

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Jaguar

• X-type 35k
• XF-type 51k
• XJ-type 65k
• XK-type 82k

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SUBTLE BLING!