Marketing in downturn Opportunities for emerging markets

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Marketing in downturnOpportunities for emerging
markets

• SPONSORSHIP OPPORTUNITY

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Content
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Background and rationale
These days there is a tendency for expertise
networking via forum in the business community to
address the corporate issues corporate marketing
strategy, how to exchange intelligence and
enhance cooperation, and many other concerns to
cope with the prolonged global crisis. VMF is
the platform for putting it all together. It is
the occasion and opportunity. VMF is designed to
be the most authoritative forum with the best
advice for CEOs, marketers, advertisers and
owners of SMEs to succeed in the local market.
VMF will explore the Strengths, Weaknesses,
Opportunities and Threats (SWOT) for business in
Vietnam. Implications and marketing practice of
emerging markets, Insights from Vietnam market,
Client management strategy, Marketing strategy in
downturn, Case studies (India, Malaysia,
Indonesia, Vietnam), Relationship marketing,
Field marketing, Integrated marketing campaign
(IMC) are at the core of VMF2009.
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Forum mission

• THE MISSION OF VMF IS TO BE THE NATIONAL FORUM
  THAT FOCUSES ON
• The forum taking the lead in educating
  businessmen, through dialog and exchange, about
  what is meant by an effective marketing campaign,
  what are the implications and what strategies
  that a business needs, and
• Through a process of cooperation and networking
  with businesses and experts to determine how the
  forum can prepare businesses for the future.
• In other words, VMF is designed to be an annual
  event that addresses the question How do we
  network in business for an effective marketing
  campaign (in downturn) and how to take advantage
  of opportunities?

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Forum format
WHO IS BEHIND VMF 2009? Vietnam Marketing and
Management Institute (VMI) is a non-profit
organization, established to develop the
Vietnamese marketing and management industries.
VMI aims to research and apply knowledge and
share experience in modern marketing and
management to serve the business community and
the economic development of Vietnam. Local and
regional partners Marketing Association of
Vietnam (VMA), namhuynh.com, Direct Marketing
Association of Singapore (DMAS) and Vietnam
Marcom. Media agencies Business Review, Vietnam
Economic Times, Saigon Businessman, Marketing
Vietnam, SanOTC.com, InfoTV, FBNC, VEER,
YBA Masso PR is a local firm with a spool of PR
and events management specialists who organize
leading national PR campaigns and events.
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Forum format
WHO SHOULD ATTEND? CEOs and Senior businessmen
who need to understand the implications of
marketing strategy in crisis, Owners of SMEs,
Corporate education leaders, Deans and Professors
of Business and Economics, Senior corporate
executives, Consultants, Trainers and
Marketers. Expected participants are 50 from
GfK, 40 from local and foreign businesses and
10 from media agencies. 250 to 300 participants
are expected to attend the opening and plenary
session on July 31, 2009 at New World Hotel,
HCMC, Vietnam.
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Forum format

• WHAT BENEFITS PARTICIPANTS?
• The participants to VMF 2009 will have
• A better understanding of the implications of
  marketing in crisis as it relates to the future
  of your business.
• You will be better armed with an understanding
  of what a business needs from the forum and vice
  versa.
• Participants will realize use of the
  technologies that are available for your
  marketing programs and evolving business in the
  local market.
• Finally you will experience a rare opportunity
  to network with fellow businessmen and educators
  and marketing experts from all over the country
  and the region.

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VMF 2009 Roadmap
Marketing in downturn Opportunities for
emerging markets
Preparations
Event day (31/7/09)
Pre-event (5-7/09)
Post-event (8/09)
1. Topic, speaker 2. Plenary special interest
sessions 3. Expo 4. Networking lunch

• Event identity
• Communication
• Ticketing
• Logistics

• 1. Communication
• 2. Event report

Sponsorship, ticketing
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VMF 2009 Roadmap

• Event identity Includes
• POSM (backdrop, banner, standee)
• Ticket/Invitation
• Email template
• Website
• Brochure
• Print ad
• Name tag
• Handout cover
• Certificate

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VMF 2009 Roadmap
Key visual
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VMF 2009 Roadmap
Communication
PR, advertising
Supporting
Supporting
Direct marketing
Supporting media

• Press release

• Direct mail
• Tele-marketing
• SMS

• VMF Website
• Print ads
• Advertorials
• Editorials
• Banner online
• Inserts
• TV Talk show
• Email

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VMF 2009 Roadmap
Communication Media list
Target Mass
Thoi bao Kinh te Vietnam Tuoi tre
Doanh nhan Sai Gon Cuoi tuan Thanh nien
Doanh nhan Sai Gon Thu 4 Tien phong
Thoi Bao Kinh Te Saigon Lao dong
Thuong Mai  Nguoi lao dong
Sai Gon Tiep thi Sai Gon Giai phong
Nhip cau Dau tu Vietnam News
Marketing VN Express
Dau tu Vietnam Net
Vietnam Economic Times Dantri.com
Saigon Times Daily /weekly SanOTC 
Vietnam Investment Review Vietnam Television (VTV)
Vietnam Economic News HCMC Television (HTV)
Vietnam News  Vietnam Television Cable (VTC)
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VMF 2009 roadmap
CHUONG TRÌNH BU?I SÁNG / MORNING
PROGRAM 800 830 Ti?p dón khách và giao
luu/ Welcome Networking. Khai m?c VMF 2009
(H?i Marketing Vi?t Nam - VMA)/ VMF 2009 Opening
Speech by Vietnam Marketing Association.
PGS.TS Nguy?n Xuân Qu?, Phó Ch? t?ch VMA/
Prof. Nguyen Xuan Que,Vice President of VMA. 830
900 Kinh t? Vi?t Nam Con du?ng phía tru?c/
Vietnam Economy The way forwards. Di?n
Gi?/Speaker Ti?n si/Dr. Vu Thành T? Anh 900
930 T?ng quan chi?n lu?c Marketing trong
th?i suy thoái/ Marketing strategies in economic
downturn, a general review. Di?n Gi?/Speaker
Ti?n si/Dr. Luu Tr?ng Tu?n 930 - 1000 Nhu
c?u khách hàng và co h?i cho th? tru?ng m?i n?i
(Vi?t Nam)/ Consumer insights and opportunities
from emerging markets/Vietnam Di?n
Gi?/Speaker Ông/Mr. Vu Th? D? 1000 -
1015 Gi?i lao / Tea break 1015 1045 Th?
tru?ng các s?n ph?m công ngh? t?i Vi?t Nam có
th?c s? b? ?nh hu?ng b?i kh?ng ho?ng?/ Has
Vietnam consumer technology market been really
affected by the downturn? Di?n Gi?/Speaker
Ông/Mr.Tr?n Khoa Van 1045 1145 Qu?n tr?
khách hàng trong th?i suy thoái/ Customer
management during economic downturn Di?n
Gi?/Speaker Ông/Mr. Giles Watkins 1145
1230 T?a dàm Co h?i cho th? tru?ng m?i n?i
trong th?i suy thoái (Vi?t Nam)/ Panel
Discussion Opportunities from economic downturn
in emerging markets/Vietnam T?t c? di?n
gi?/Panelists 1230 1330 Ti?c trua/ Luncheon
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VMF 2009 roadmap
CHUONG TRÌNH BU?I CHI?U / AFTERNOON
PROGRAM 1330 1430 Hi?u qu? c?a chi?n lu?c
truy?n thông tích h?p trong th?i suy thoái/ IMC
effectiveness during economic downturn Di?n
Gi?/Speaker Bà/Mrs. Lisa Watson 1430
1515 Ti?p th? quan h? và ti?p th? s? trong th?
tru?ng m?i n?i/ Relationship digital marketing
in emerging markets Di?n Gi?/Speaker Ông/Mr.
Jos Birken 1515 1530 Gi?i lao / Tea break
1530 1600 Ði?n c?u t?i th? tru?ng Châu Á/
Case studies in emerging markets (Asia) Di?n
Gi?/Speaker Ông/Mr. Nguy?n Ðang Duy Nh?t 1600
1630 Ti?p th? d?a trên giá tr?, co s? th?c
hi?n ho?t d?ng Marketing trong th?i suy thoái/
Value-based Marketing, a foundation for marketing
in recession Di?n Gi?/ Speaker Ông/Mr.Nguy?n
Trung Th?ng 1630 1700 Vai trò c?a Giám d?c
Marketing trong th?i suy thoái/ Revisit the roles
of CMO in economic downturn Di?n Gi?/Speaker
Ti?n Si/Dr. Nguy?n Th?ng 1700 1730 H?i dáp
và k?t thúc/ QA Closing T?t c? di?n gi?/ All
Speakers
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VMF 2009 Roadmap
Speakers Board

• LUU TR?NG TU?N Chief representative , Liven
  Agrichem
• Doctorate in Linguistics
• Research Doctorate in Business Administration,
  Organizational Culture and Performance
  Measurement Research
• Experience
• International University, National University and
  its affiliate colleges lecturer
• Conference speaker on Financial Crisis
• Columnist for Business Development Magazine
  (Business University), Banking Industry (Banking
  College)
• - Chief representative, Liven Agrichem.

VU THÀNH T? ANH Director of Research,
Fullbright Vietnam An expert in economics and
economic policies. Credited for many researches
publicized on important domestic and
international publications. Mr. Vu Thanh Tu Anh
obtained a Master's Degree, and a Ph.D. in
Economics from Boston, USA.. Currently, he is
the Director of the Fullbright Institute, a
collaboration between John F. Kennedy School of
Government, Harvard University and the Economic
University of Ho Chi Minh City.
VU TH? D? - General Manager, GfK Asia
(Indochina) Master in Information Management -
Research Doctorate in Ethnography, specializing
on consumers research - Southern Columbia
University Lecturer - PMP International Project
Diploma - BSC Specialist - Market - Consumer
Research - Organization Data System
Research Experience General Manager, GfK Asia
(Indochina) Director, Samsung Corporation
Project
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VMF 2009 Roadmap
Speakers Board

• Prestigious researchers and senior managers in
  Vietnam and the region will be called to
  enthusiastically contribute their relevant
  abstracts, presentations of highly academic
  application.

GILES WATKINS - Adviser at McKinsey
Company Giles Watkins is an Adviser at McKinsey
Company currently based in Indonesia. His
specialties include - Sales Management, -
Learning Development for Sales Marketing
People, and - Business Transformations
including Market entry divestments Before
joining McKinsey in April 2008, Giles worked for
Shell for over 20 years. For the whole of the
1990s he worked in Sales in Emerging Markets,
including 3 years in Sales Marketing Management
roles for Shell In Vietnam from 1995-99. He was
subsequently a European Marketing Manager for
Shell in France before becoming Head of Learning
for the newly formed Global Lubricants Business.
LISA WATSON Chairman, Direct Marketing
Association of Singapore Founder Managing
Director, Ibis Intelligence Services In Asia for
over 18 years, Lisa Watson was named Chairman of
the Direct Marketing Association of Singapore in
2002, and she sits on the Advisory Board of the
International Council of the U.S. Direct
Marketing Association. She founded Ibis
Intelligence Services in 2001 after 16 years in
advertising and direct marketing agencies. Her
client experience includes American Express,
Apple, ATT, HP, Microsoft, Oracle, PG, SingTel
and Xerox. Ms Watson is a trainer and conference
speaker on four continents and a regular
columnist for international trade publications.
Jos. Birken CEO and Founder, Marketing Science,
Singapore Current CEO and Founder at Marketing
Science Past - Head, Asia-Pacific at Experian
Marketing Services - Director, Business
Development, DMS China at TNT - CEO, Asia-Pacific
at Consodata - CEO and Founder, Claritas
Netherlands at Claritas - General Manager CCN
Marketing Services, Netherlands at Experian -
Sales Marketing Management at Unilever
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VMF 2009 Roadmap
Speakers Board
NGUY?N ÐANG DUY NH?T Country Manager, Heinz USA -
Master of Business Administration from
Masstricht University (Netherlands) - Scholarship
for ASEAN Young Leaders from Nanyang University,
Singapore - Awards for Eloquence - Speaker and
lecturer for national and overseas conferences
Experience Sales Marketing Management
Lecturer with over 13 years of experience as a
consultant for multi-national corporations such
as Prudential, Dutch Lady Vietnam, A Dong,
Ninenine, AUSP, URC Corporation, Tradewind Asia,
Heinz USA

• NGUY?N TRUNG TH?NG
• Director of VMI, CEO of Masso Group
• Master's Degree in Business Administration
• - Research Doctorate in Business Administration
  (AIT)
• - International University Lecturer
• - CEOs Training Program Lecturer
• - Speaker for national and international
  conferences on Marketing - Business
  Administration and Branding Strategy
• - A specialist on incorporeal property and
  corporate value
• Director, Vietnam Management Institute
• Founder and Chairman of Masso Group
• - Manager for Marketing, Shell Vietnam
• Director for Sales-Marketing, Asian Region, at
  Shell Asia Pacific
• He experiences business relations with
  multi-national corporations such as Motorola,
  ProcterGamble, Microsoft, Dutch Lady...and other
  domestic large companies like VNPT, Bao Viet, MB
  Bank, Saigon Tourist, Ha Tien Cement...

NGUY?N TH?NG CEO, Valueconsult Doctorate in
Marketing Lecturer of the MBA Program, Solvay
University (Belgium) (Europes Top Ten), and many
other MBA Programs Trained over 100 MBA
members. Experience - Marketing Manager for
Indochina Region at Nokia - Marketing Manager at
Colgate-Palmolive - Sales Development Manager at
PepsiCo - Well experienced in consulting and
training for top-rated international and national
corporations.
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VMF 2009 Roadmap
To make all this happen, VMF 2009 presents
critical plenary sessions and in-depth special
interest sessions delivered and presided by those
who know. The opening VMF 2009 have the following
elements
1. PLENARY SESSIONS These are plenary sessions
and with insights to the challenges we face.
Plenary sessions are reserved for all
participants.
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VMF 2009 Roadmap
2. SPECIAL INTEREST SESSIONS The sessions will
be led by panels or single presenters. They will
discuss specific issues and concerns regarding
specific business operations. The sessions will
be technical working groups with resource
speakers and reactors invited to discuss
designated topics.
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VMF 2009 Roadmap
3. VMF 2009 EXPO The Expo, held in a selected
exhibition area within the forum hotel, brings
together all those who are interested in
showcasing the business and economic programs
they offer and/or books published. Companies can
showcase the mission and values as well as your
marketing programs designed. Initially 3 - 5
booths are expected.
Note Organizer will provide standard booth for
exhibitors. Exhibitor will be served as
First-come-first-serve.
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VMF 2009 Roadmap
5. FORUM WEBSITE The site features information
and updates about the event and its schedules,
accepts reservations and inquiries. It will also
have an FAQ section, workshop notes of the
sessions and blogs by some speakers as well as
background information about the various
associations and corporate partners. Participants
can download workshop and presentation notes of
most presentations right after the forum.
www.vietnammarketingforum.com will open for
business two months before the forum.
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VMF 2009 Roadmap
SPONSORSHIP The forum will approach local and
foreign businesses in Vietnam, operating in the
filed of FMCG, Electronics, Investment, Service,
banking finance, retail
SPONSOR LEVEL
03
USD3,000
05
USD1.000
EXHIBITOR
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VMF 2009 Roadmap
SPONSOR BENEFITS
CO- SPONSOR MEDIA SPONSOR EXHIBITOR
USD3,000 (3) USD3,000 (5) USD1,000 (5)
1. Logo - Media exposure
Mentions in all promotional materials, print advertisings and regular editorials/interviews v v
Mention in TV talk show, post event feature on HTV/VTV v v
Mentions in press releases v v v
Free advertising space on the Forum website www.vietnammarketingforum.com 01 month 01 month
2. Logo - Identity exposure
All backdrops, banners, posters, standees at the forum hotel v v
01 backdrop (3m x 5m) for the opening and plenary sessions v v
02 backdrops (2.5m x 4m) for special interest sessions v v
10 standees (0.8m x 1,6m) around the ballroom and function rooms v v
12 banner (0.8m x 1,6m) around the ballroom and function rooms v v
01 welcome banner (2m x 6m) in front of the hotel/ballroom v v
Sponsor level
Benefit
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VMF 2009 Roadmap
SPONSOR BENEFITS
CO- SPONSOR MEDIA SPONSOR EXHIBITOR
USD3,000 (3) USD3,000 (5) USD1,000 (5)
3. Other benefits
Full forum registration badges and free delegate seats for executives or clients 10 10 3
Opportunity to host a section
Expo booth at the VMF 2009 1 1 1
Acknowledgement in brochure v v v
Forum guidebook v v v
Sponsor level
Benefit
For sponsorship opportunity, please contact
Phan Thi Anh Thu(Ms.) Tel [phone] (131) -
Fax [phone] - HP 0989 250 676 Email
thupta_at_VMI.edu.vn Website www.vietnammarketingfor
um.com
Co-sponsors logo is solemnly put here
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VMF 2009 Roadmap
TICKETING

• Forum fee 200 USD/ticket (inclusive VAT)
• The above fee includes forum materials, tea
  break and buffet lunch at New World Hotel
• 20 discount for groups of 3 or so
• 20 discount for early birds (before June 19,
  2009)
• 10 discount for early birds (before July 19,
  2009)
• Note
• - Tickets will be delivered upon paying by
  transfer or cash. Registers are advised to bring
  tickets to the forum for checking purpose.
• VAT invoice will be issued 2 weeks after the
  forum.
• Forum fee should be made payable before July 20,
  2009.
• Payment by transfer
• Account VIEN MARKETING QUAN TRI VIET NAM
• Account No. (VND) 037-100-382-1903 At
  Vietcom Bank Tan Dinh Branch
• Payment by cash
• Phan Thi Anh Thu(Ms.)
• Tel [phone] (131) - Fax [phone] -
  HP 0989 250 676
• Email thupta_at_VMI.edu.vn

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VMF 2009 Roadmap
THANK YOU !