CSR A Way to Get Latvian Workers back

1
CSR- A Way to Get Latvian Workers back?

• -About Reasons and Results-

2
The Situation

• Rapid growth of whole economy and GDP
• Medium growth in industry
• Shortage in qualified workers
• Why have workers left?
• Multiple reasons
• People want to lead a better and healthy life!
• Priorities Low wages, weak HR management, lack
  of CSR
• Why would they return?
• No simple answer but Nobody will come for CSR!
• Improvement of their situation by returning home
• Wages, good and healthy working conditions

3
CSR is to create corporate value

• Need of framework
• Social dialogue at different levels
• Network of good practice
• Communication of results and benefits
• Voluntary commitment
• Address the non-intended negative outcome of
  business activity
• Imbed the CSR into the company strategy
• Win-Win Benefit for the society benefits for
  the enterprise
• Increase of reputation

4
Key issues

• Personnel resources
• Human Resources management I (flexicurity,
  efficiency)
• Enhancement of communication (acceptance, CI)
• Real participation of staff (motivation,
  commitment)
• environmental resources
• Energy cost reduction
• Materials input / consumption
• Waste reduction
• Adaptation to change
• Enhancement of employment markets
• Key players social partners, the state, NGOs

5
Challenges and Opportunities

• Development of HR qualifications
• Flexicurity /adaptation to change
• Evaluation of good practices
• Sustainable development
• Define the role and support of the state

• Avoidance of regulation
• Building of management competency
• Better motivated staff
• Create understanding
• Communication of good results
• Increase of reputation
• Finding new forms of cooperation
• Higher added value
• Better use of resources

6
Conclusion

• Emigrants that are needed back here might return
  if
• they find
• better individual and societal chances,
• better life and working ambience
• CSR can contribute to sustainable economical,
• ecological and social development
• Tell the people what is going on!
• And let them express their opinions and
  expectations!