WebEx Training Sessions

1
New Item Submission Slide (PPT) Process
Please delete this page upon submission

• Slide presentation (ppt) is limited to one page
  for multiple like items or line, I.E. line of
  products in various scents or sizes or categories
• Furnish information regarding attributes,
  channel, promotional and support strategies on
  the template.
• Rename (Your Company Name Round ??) FY13 Global
  Whole Body New Item Submission Slide, email to
  Bill.Gwynn_at_wholefoods.com along with the excel
  submission form.
• All products will comply with Global Free Fill
  Policy and WFM Quality Standards posted on site
  below.
• http//www.wholefoodsmarket.com/vendor/
• User Name vendor
• Password wholefoods

2
Organic Castile Soaps

• Adults and Kids Everyday Gentle Cleansing. Great
  for skin, hair, hands feet, shaving, bath,
  fabric, camping, pets, cars, Household and
  kitchen.
• Rich, gentle lather cleans and freshens.
  Moisturizes without leaving a residue
• Scented only with pure essential oils and
  extracts
• Made entirely without synthetic preservatives,
  petrochemicals, parabens or phthalates
• Biodegradable, Vegan, No Animal Testing
• Bottle is 50 Post consumer recycled plastic
• Premium Body Care
• Whole Foods Market USDA Organic Castile Soaps are
  crafted in the USA from over 95 organic
  ingredients
• Exclusive to Whole Foods Market for One Year
• Natural Channel only after exclusivity
• First to market on all lines extension 1 year
  Exclusive on new scents
• 120 Day Demo Plan upon introduction to ensure the
  majority of stores in each region receive active
  demo support, quarterly active and passive demos
  thereafter.
• Promotional Support participating nationally up
  to 4 times per year, with discount to acquire
  off-shelf
• Whole Planet Foundation Scanback for 30 days upon
  introduction 50 per unit
• Whole Planet Foundation Ten Thousand Dollar Fund
  participation. Participation in the fund at 1000
  per month for 10 months.
• Social Media Marketing Support Facebook, Twitter,
  and other online and social media platforms
  including working with WFM Media and Marketing
  Teams.
• In Store Launch 2014
• Working on bi-lingual packaging

SAMPLE SLIDE USE TEMPLATE ON PAGE 3

• LAVENDER
• ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED
  OILS (ORGANIC COCOS NUCIFERA COCONUT OIL,
  POTASSIUM HYDROXIDE, ORGANIC HELIANTHUS ANNUUS
  SUNFLOWER SEED OIL, ORGANIC SESAMUM INDICUM
  SESAME OIL, ORGANIC SIMMONDSIA CHINENSIS 
  JOJOBA SEED OIL), AQUA (PURIFIED WATER),
  ORGANIC LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL,
  ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,
  ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE.
• USED TO TURN OILS INTO REAL SOAP.
• PEPPERMINT
• ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED
  OILS (ORGANIC COCOS NUCIFERA COCONUT OIL,
  POTASSIUM HYDROXIDE, ORGANIC HELIANTHUS ANNUUS
  SUNFLOWER SEED OIL, ORGANIC SESAMUM INDICUM
  SESAME OIL, ORGANIC SIMMONDSIA CHINENSIS 
  JOJOBA SEED OIL), AQUA (PURIFIED WATER),
  ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,
  ORGANIC MENTHA PIPERITA (PEPPERMINT) OIL, ORGANIC
  ALOE BARBADENSIS (ALOE) LEAF JUICE.
• USED TO TURN OILS INTO REAL SOAP.
• ALMOND
• ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED
  OILS (ORGANIC COCOS NUCIFERA COCONUT OIL,
  POTASSIUM HYDROXIDE, ORGANIC HELIANTHUS ANNUUS
  SUNFLOWER SEED OIL, ORGANIC SESAMUM INDICUM
  SESAME OIL, ORGANIC SIMMONDSIA CHINENSIS 
  JOJOBA SEED OIL), AQUA (PURIFIED WATER),
  ORGANIC PRUNUS AMYGDALUS (SWEET ALMOND) EXTRACT,
  ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM,
  ORGANIC ALOE BARBADENSIS (ALOE) LEAF JUICE.
• USED TO TURN OILS INTO REAL SOAP.

Organic Castile Soap Organic Castile Soap
WFM Cost (Delivered) per unit 1.99 WFM Cost (Delivered) per unit 1.99 WFM Cost (Delivered) per unit 1.99 WFM Cost (Delivered) per unit 2.99 WFM Cost (Delivered) per unit 2.99 WFM Cost (Delivered) per unit 2.99
MSRP per unit 5.99 67 MSRP per unit 5.99 67 MSRP per unit 9.99 70 MSRP per unit 9.99 70
16oz 32oz
Almond Lavender Peppermint Almond Lavender Peppermint
012346789111 012346789112 012346789113 012346789114 012346789115 012346789116
3
Whole Body PPT Template
Your Company Logo
Product Name or Line Description

• Marketing Attribute(s)
• Key Selling Point(s)
• Product Attributes
• Premium Body Care compliant?
• Organic? Organic Ingredients?
• Whole Trade Guarantee?
• Vegan, Vegetarian?
• Gluten-Free?
• NON-GMO?
• Other
• Channel Strategy
• WFM Exclusive? (If so, for how long?)
• Natural Channel only?
• Mass Market?
• Demo, Training In Store Merchandising Strategy
• Promotion Strategy
• In Store Launch Date Month/Year (enter the
  actual date the product will land in stores this
  must align with the date on the Category Review
  Schedule)
• Will this be available to our Canadian stores
  with bi-lingual packaging?
• Samples sent Global and Regional ? Yes/No

Product(s) Photo
Supplement/Drug Facts Panel Other Ingredients
for Vitamins Ingredient list for Body Care