A Unique Opportunity

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WBIX RADIO AM1060 STATION PROFILE
By Jim Harris March 2006
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Station Overview

• Format Business/Financial News Talk
• Financial, Lifestyle Business News
• Full Stock Market Coverage
• In-Depth Capital Markets
• Key-Business-Financial-Political-Guests
• Ticker on the Tens-Market Alerts
• Local/National/International News
• Traffic-Weather-Sports
• Power 40,000 watts Days, 2,500 watts Nights
• Launched January 2001

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Coverage

• Southern, NH
• Eastern, MA
• Northern, RI
• 40,000 Watts Day
• 2,500 Watts Night

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Programming Lineup

• Award winning, talk format. Personality driven
  featuring credible, experienced, business and
  financial experts.
• Information partners Dow Jones Reports, Boston
  Globe, Boston Herald,
• CBS, Market Watch, NECN, Fox News, Metro
  Traffic, Etc.

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www.wbix.com
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Audience Profile

• Age
• 52.4 A35-54
• 33.3 A55-65
• Gender - 58.6 Male
• Education
• 46 College Grad
• 27 Advance Degree
• Occupation
• 39.9 Business Owner/Partner/Corp Officer
• 53.2 Banking/Finance/Stock Broker/Planners
• 14.4 Sales
• Income - 33.8 75K

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Consumers Influencers

• 39 are Key Influencers in Business Decisions
• 14.6 are Opinion Leaders Asked to Recommend
  Bank
• 47 have Liquid Assets 100
• 26.6 plan to Buy a Car/Van/Truck/Sport Utility
  nest 12 months
• 42.4 plan to Remodel Home in next 12 months
• 47.7 own Power Boat
• 43.9 bank at Bank of America
• 14.6 bank at Sovereign

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WBIX Promotional Opportunities

• Partnership with The Business Station AM 1060
  WBIX and you can have
• On-air interview with key Announcer(s)
• Sponsorship of key business programming features
• Sponsorship of WBIX Ticker on the Tens
• On-air and on-line announcements and information
  distribution
• On air promotion merchandising the Client Credo

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• About WBIX
• WBIX Business 1060 is THE business station in
  Boston delivering business content, for
  professionals and high end consumers, throughout
  the business day. Nearly five years old, our
  loyal audience continues to grow every day. We
  have penetrated the financial heart of New
  England and are well branded among Boston area
  business professionals.
• Client message will reach one of the regions
  largest collections of business professionals, a
  group that responds well to both branding and
  Life style messages. Bostons Business 1060,
  WBIX delivers
• Active Consumers WBIX listeners seek
  financial/business news and information. They
  work hard. They play hard. They live life to the
  fullest and they are actively listening. Thus
  your message is showcased in a truly front of
  mind commercial environment.
  
• High Caliber Consumers WBIX listeners are
  nearly twice as likely as average to be in
  Executive Management more than three times as
  likely to be company President or CEO. These
  consumers have discretionary income.
• Broad Range WBIXs 40,000 Watt Signal covers
  the entire Boston market parts of NH, RI.
• Foreground Format WBIX is a foreground format,
  providing business and financial information
  listeners need, keeping them tuned-in through
  breaks so that the Client message will not be
  missed.
• Prime Day-Parts WBIX broadcasts Business and
  Lifestyle Programming Mon Sun
• 6a 7p, capitalizing on prime business
  listening daytime hours.

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WBIX Advertising Rates

• On-air and on line Commercial Rate quoted on
  request
• Banner Advertisements 350/month
• Rotation on the Business1060.com homepages
  and all linked pages from the site
• Business 1060 AM Advertiser Directory Listing
  250/month
• Includes link to advertiser web-site or
  jump-page
• 1060 Communications Corp. 100 Mount Wayte
  Ave. Framingham, Ma 01702
• . Call Jim Harris 508-424-2567

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Contact Information

Jim Harris General Sales Manager 508-424-2567
x102 The Business Station AM 1060
WBIX harrisjj_at_comcast.net