Business Plan Import

1
Business Plan Import Sale of Hello Kitty
Products in Germany
2
Executive Summary

• Statement of Purpose
• Satellite TV allows kids to watch comics from all
  over the world
• Purpose of HK GmbH is to import and sell Hello
  Kitty Products
• Capital requirement 50.000 Euro

3
Management and Property Structure

• Founder is Manuel Staublin
• Founder contributes 40.000 Euro
• Studying Business Administration
• Major Controlling Logistics
• knows how to calculate

4
Market

• Target customer are kids between 6-15
• Population of 7.8 million at this age in Germany
• Average income per child is 588 Euro
• Market Potential of 4.5 billion

5
Structure of this Business Plan

• Description of Business
• Market Analysis
• Operating Procedures
• Personnel
• Financial Data

6

• Description of Business
• 1.1 Legal Form
• 1.2 Owner Structure
• 1.3 Product
• 1.4 Homepage Structure
• 1.4.1 Business Model
• 1.4.2 Purchasing methods
• 1.4.3 Online Payment
• 1.4.4 Security Features
• 1.5 How to attract customers
• 1.5.1 Advertising/Marketing
• 1.5.2 CRM
• 1.5.3 Pricing Strategy

7
Description of Buisness

• Legal Form GmbH with limited liability
• Owner structure Only Manuel Staeublin
• Product Variety of Hello Kitty Products
• Products are
• alarm clock, ceramic cup, college bag, wall
  calendar, carrier bag, diary, backpack, metallic
  clock, pillow
• If this turns out to be accepted, HK GmbH
  wants to import and sell the entire Hello Kitty
  Family.

8
Homepage Structure

• Business Model
• Storefront Model
• Shopping Cart
• Purchasing Methods
• only online ordering
• Payment
• Creditcard, Cashcard, Cell Phone, PayPal
• The gods are shipped firstly, when the money
  entrance is confirmed. Consequently no risk of
  bad debtors

9
Security Features

• Privacy information not be read by a third
  party
• Integrity information not compromised or
  altered
• Authentication sender and receiver prove
  identity
• Non repudiation legally proved message was sent
  and received

10
How to attract customers

• Advertising/Marketing
• Toy Fairs
• Ebay
• Advertisment in youth/children magazine
• CRM
• All Information saved in a Data Warehouse
• At big events like Christmas or birthday, HK
  GmbH will send information about new products to
  the customer

11
Pricing Strategy

• Penetration Strategy
• Prevent imitating companies to get into the
  market
• Encourage kids to buy Hello Kitty instead of
  other products
• Expand fast to reach a considerable market share

12
Market Analysis

• Competitors
• Until now there are no competitors in Germany
• Market Potential
• Target customer are kids from 6 to 15
• More than 7.8 million are living in Germany
• Average pocket money income of 276 Euro/year
• Average value of gifts a year is 312 Euro/year
• Total sum income spent per children is 588
  Euro/year
• Market Potential of 4.5 billion

13
Initial Goal

• HK GmbH wants to attract 1 out of 10.000 children
  to spend 10 of their income to buy Hello Kitty
  products
• Turnover would be 458.500 Euro
• Profit margin of 30
• Income of 136.166

14
Operating Procedures

• To start the business
• Rent a small warehouse
• Placed in Wuerzburg next to many global logistic
  companies (DHL, UPS, TNT)
• Ordering of a variety of products to be sold at
  the beginning
• Shipment
• Gods will be logistic companies

15
Operating procedures

• Equipment necessary
• Professional Homepage
• Office Equipment
• Shelfs for Warehouse
• Working Equipment

16
Personnel

• Manuel Staublin for the Management Level
• One worker for packaging

17
Financial Data

• CASH FLOW
• PROFIT LOSS ACCOUNT
• BALANCE SHEET
• KEY RATIOS
• SALES PROFIT
• CASH BALANCE

18
Sales Proft Chart
19
(No Transcript)