Understanding the Sociology Behind Graffiti Production

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Keep America Beautifuls Mission

• Engage Individuals to
• Take Greater Responsibility for
• Improving Their Community Environment

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Focus Areas

• Litter prevention
• Beautification
• Waste reduction

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Guiding Principles

• Individual responsibility
• Education
• Partnerships
• Citizens Business Government
• Volunteerism

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Keep America Beautiful, Inc.
Our History
1967 Lady Bird Johnson Lassie

• 1953 National Cleanliness Ethic

1960s Susie Spotless
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Keep America Beautiful, Inc.
Our History

• 1970s Iron Eyes
• The Crying Indian

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The Network
gt1,000 Organizations Touching Thousands of
Communities from Coast to Coast

• 22 statewide affiliates
• 200 countywide affiliates
• 337 cities, towns municipalities
• 400 Great American Cleanup participating
  organizations

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The Network
Why Do Communities Join?

• Self determination
• Strength of the network
• Training networking
• National credibility
• Exceptional tools and
• programs

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The Network
Why Do Communities Join?

• Tools and Turn-key materials
• Keep America Beautifuls effective programs work
• Networking
• Dont reinvent the wheel

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The Network
Why Do Communities Join?

• National Awards Program
• Recognition for programs
• Grant opportunities
• 315,000 offered to affiliates in 2008
• Since the beginning of 2009? 500,000

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The System
Consistent Methodology is the Key to Success

• Get the facts
• Involve the entire community
• Plan systematically
• Focus on results
• Provide positive reinforcement

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The System
Pressure Points for Change

• Education
• Technology
• Resources and Tools
• Ordinances
• Enforcement

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Education
Reasons People Litter

• Where they feel no sense of ownership for the
  property
• Where someone else will clean up after them
• Where litter has already accumulated

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Tools and Programs
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Tools and Programs
Cigarette Litter Prevention Program

• AVERAGE 46 reduction in cigarette butt litter in
  2008

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Tools and Programs

• Teen-targeted program
• Educates about the real impact and costs
• Activities, prevention, and removal tips
• National grants for innovative solutions

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Tools and Programs
Educational Tools Curriculum

• Waste in Place curriculum
• Clean Sweep U.S.A.

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Tools and Programs
Great American Cleanup

• 30,000 events in 17,000 communities
• 3 million volunteers in 2008
• 2009 kickoffs in Waveland, MS New York City
  Nashville, TN

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Opportunities for Chapters
?T?

• Keep Your Campus Beautiful
• Grants for Paper Recycling
• Up to 1,000 for your chapterscampus paper
  recycling efforts
• Trek Against Trash
• National Awards Recognition
• Internships at local Affiliates
• Involvement and appearancesfrom National Staff
  and Affiliates toyour regional conferences

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Keep Your Campus Beautiful
Campuses will benefit by utilizing Keep America
Beautiful programs to

• Augment their sustainability focus and pledge
• Change attitudes and behavior that relates to
  individual responsibility

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Keep Your Campus Beautiful
Benefits

• Access to information on the Keep America
  Beautiful website, including the online Toolbox,
  forums and webinar series of online training
• Access to a representative at the Keep America
  Beautiful National Office to call for assistance,
  program ideas, tools and other resources

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Keep Your Campus Beautiful
Campuses will benefit by utilizing Keep America
Beautiful programs to

• Help to improve quality of life through an
  improved physical environment
• Engage individuals in meaningful activities to
  help keep their campus beautiful
• Eligible campuses will receive a startup grant to
  help further the mission of the program

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Keep Your Campus Beautiful
Campuses will gain access to Keep America
Beautiful programs by

• Receiving free introductory training and resource
  materials
• Learning about important tools, including
  advisory board development funding volunteer
  recruitment and management cleanup activities
  recycling publicity and media beautification
  and more

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Keep Your Campus Beautiful
Requirements

• Complete an initial Community Assessment Survey
  to better evaluate the needs of your campus
• Helps you determine what Keep America Beautiful
  activities can be used on your campus to help
  address your campus needs.

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Keep Your Campus Beautiful
Examples

• Conduct a campus check-list to review the
  impression visitors and students have of your
  campus, e.g. is it clean does it contain
  adequate landscaping is there a recycling
  program on campus etc. 
• Conduct a survey of how garbage, food,
  recyclables, etc. are handled on campus and
  examining who manages these programs

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Keep Your Campus Beautiful
Examples

• Evaluate educational programs already established
  on campus and how the administration, faculty and
  students benefit from such programs
• Research students attitudes about the campus
  environment and examine student groups and those
  in the campus community already involved in
  environmental issues

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Keep Your Campus Beautiful
Training

• Includes a half day workshop to train campuses
  on Keep America Beautiful materials including
  manuals, step-by-step instructions on developing
  your local organization
• This training period will also incorporate
  activities and recommendations to help your
  campus formalize your individual Community
  Assessment or Campus Assessment Survey tool

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Keep Your Campus Beautiful
Certification

• After completion of the certification
  requirements and Campus Assessment Survey by the
  eligible school, the trainer will
• Conduct advisory board training and work with
  campuses in planning and goal-setting to develop
  an action plan for the first year
• Provide training for the campus affiliate
  director and help to announce the formation of
  the Campus Affiliate

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Keep Your Campus Beautiful
Materials

• 1,000 in start up funds for qualified campus
  programs for logo development, stationary, other
  related expenditures
• Training manuals for the campus director and
  affiliate board/committee
• Education and resource materials
• The first years annual Network Service fee (a
  50 value) which covers mailings, newsletters and
  publications

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Partnerships
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Phi Theta Kappa www.ptk.org
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Improved Quality of Life
APRIL WENNERSTROM AWENNERSTROM _at_KAB.ORG
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Since 1953, engaging individuals to take greater
responsibility for improving their community
environments.