Presentasjon desember 2003

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Presentation loon mobile cafe January 2004
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Business Idea

• loon will be the first and leading supplier of
  Mobile Inflatable Cafès for ski-resorts.
• Loon also offers to do events for periodic arenas
  or other in need of transportable and flexible
  solution promotion campaigns.
• loon will deliver a modern solution with low
  establishing costs compared to traditional
  solutions.
• loon is a high quality concept with trained
  personell, always in loon outfits.
• loon will contribute to increased sales to
  existing customers as well as attracting new.
• loon will be a meeting place.
• The overall quality control and technical
  support is performed by loonatics.

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Market

• Arenas in need of flexible solutions
• Arenas that are in need of new attractions to
  meet customer demands.
• Events and stunts
• Primary market in the pilot phase are alpine
  resorts in Norway
• There are approx. 40 resorts that fit our target
  profile in Norway alone, with a total of 44 000
  visitors per day

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Facts about the Existing Services

• Limited presence creates deadlocks in high season
  is often time consuming.
• Low quality, little variation.
• Resorts lose sales in periods where the existing
  restaurants and cafès cannot handle the demand.

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loon Food and Beverage

• Loon will of course have a modern coffee bar with
  the expected variety of coffee drinks and other
  hot beverages.
• A selection of soft drinks and juices is also
  offered.
• loon will serve food with short preparation time
  for quick breaks.
• loon will focus on tasty and healthy food, based
  on the suvid consept.
• Menus will be continuously developed by
  professional chefs according to trends and
  consumer demands.

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Concept for Marketing

• Scenario
• Multimedia Center integrated in the mobile cafè
  through Partners, online and accessible for
  guests.
• Loon are in the process of developing a mobile
  commerce campaign in collaboration with one of
  the mobile service providers in Norway.
• The purpose is to get attention and increase the
  use of mobile phones as personal wallet.
• Ski-in ski-out area for on-the-fly ski grooming
  and a quick coffee. Of course you can pay with
  your mobile phone.
• We intend to build this concept together with
  up-market partners. We will offer a range of high
  profiled products in collaboration with different
  Brands and the local sport stores.

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Brand Design

• Brand Coordinator Geir Hærgard
• Experience as strategic consultant and team
  leader from a.o. Razorfish and Union Design.
  Customer references include Spray, Solo, BikBok,
  aetat.no (2000 web), Aschehoug Forlag, Kreativt
  Forum and Kanal 24.
• Design and branding team Fitch Nordic
• Design and cobranding Boris Iochev
• Experience as head of Cobranding Design for
  Starbucks.
• Design and cobranding Bjørn Kulseth
• The last seven years Creative Leader in Union
  Design. Lead designer in developing
  corporate profile programs for a.o. Aschehoug
  Forlag, Bibliotheca Alexandrina, Kanal 4, Music
  Export Norway and Norway 2000.

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Brand Design Process

• Involves an evaluation and further development of
  the loon concept.
• Branding process includes Partner Strategy
• Offering and services for the Franchise holders.
• Offering and services for the Public.
• Enviroment

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Brand Strategy

• loon is a platform for interaction with the
  consumer.
• Keyword Experience.
• Services offered is of great importance.
• loon Partners will be offered a role connected
  with the services loon provide.
• loon is not just another arena to expose logos.

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Opportunities for Partners

• We offer partners the opportunity to join our
  promotions, games and activities.
• Increased focus on brand and desired products.
• Increased presence in the arenas.
• Association with a value-added consumer services.
• Low cost and no crew.

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Activity Plan

• Aug Nov Establish the network of sponsors,
  partners and suppliers, signed agreements
• Okt - Nov Sign agreement with arenas for the
  prototype loon
• Nov - Dec Production start loon
• Dec - Jan testing of first loon
• Februar 7 Launch loon at Beitostølen skiresort
  

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loon Partners
360 grader produktdesign
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Management and Board

• CEO Cathrine Færden
• Director of Development Tom Skullerud
• Brand Coordinator Geir Hærgard
• Web Strategy Lars Grini
• Chairman of the board Pål Sætre
• Board members Lars Grini
• Tom Skullerud

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