STATUS OF AQUACULTURE

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STATUS OF AQUACULTURE

• GLOBAL TRENDS
• NEW ZEALAND SWOT ANALYSIS (major
  drivers)

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1. GLOBAL SITUATION

• Five commodity groups make up the bulk of the
  global
• aquaculture industry.
• Salmon and trout
• Prawns and shrimps
• Carps and catfish
• Mussel, oysters, clams and cockles
• Seabreams and sea bass
• Tilapia and tra catfish fastest growing spp
• FAO (2005) ? 59.4 million metric tonnes
• ? US 70.3bn
• Peoples Republic of China 60 production
• Fast growing nations Myanmar, Vietnam, Turkey,
  India and
• Indonesia.
• By 2020 gt 80.0 million metric tonnes.

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2. GLOBAL TRENDS

• Specie development period gt 20 years to reach
  stable / mature industry
• demand firms in local markets when fresh product
  is available year round (supermarkets,
  restaurants)
• Prices weaken when production exceeds market
  demand (in Japan around 30,000 kgs p.a.)
• Integrated companies benefit from added value
  goods

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Industry growth occurs when

• Strong central support for aquaculture to
  increase food sources and enable regional and
  economic growth
• (Norway, Chile, China, Vietnam and India)
• Strong local demand for fish/shellfish
  consumption and local demand
• Risk capital and or Government start-up
  assistance programmes are available
• (risk minimalisation)

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SWOT ANALYSIS (top three drivers)

• Strengths
• clean water (low industrialisation)
• Pathogen free water
• Large volumes of freshwater and areas of seawater
  available

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SWOT ANALYSIS (continued)

• Weaknesses
• Poor legal framework
• Small local market
• (not great fish consumers)
• Distance from global markets
• (feed in /products out)

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SWOT ANAYLSIS (continued)

• Opportunities
• Sustainability (COPs) and labelling
• (traceability)
• Nutriceuticals and health compounds
• Global promotion of strengths
• (clean/green, pathogen free water)

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SWOT ANALYSIS (continued)

• Threats
• Poor marine biosecurity
• Deteriorating water quality
• Continued mistrust of the industry and the part
• aquaculture can play in the economy of New
• Zealand

Graeme Coates Consulting Limited