Title: Social Media Marketing Tips for Business Growth
1Promote Your Business Using Social Media Marketing
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Presenter NotesPromote Your Business Using Social Media Marketing
2Social media has immensely influenced the
marketing and promotional sectors in 21st
century. This PPT depicts the presence and growth
of social media in the technological era of 21st
century. Besides its presence the PPT will guide
you on how to use social media as a medium of
marketing for your business or public figures. It
will also include various social media and
differences among them. "Social Network" has
become a catchphrase for every individual since
last decade. Social media is becoming an integral
part of online life as social websites and
applications proliferate. Now a day, personality
of person is measured by his/her number of
Facebook posts and Twitter followers. People have
really become closer with the social media and
spend much time over the social networking sites.
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Presenter NotesPromote Your Business Using Social Media Marketing
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4Social Media it's Influence Social Media is a
platform where people interact freely by sharing
and discussing information about each other and
their lives, using a multimedia mix of personal
words, pictures, videos and audio. The social
media was initiated from the end of 20th century
but real hike taken by social sites are from the
starting of 21st century. People are interacting
with other strange people or group of people
using number of social networking websites.
Following are some famous social networking
platforms You will find interesting growth
figures of social networking sites since last few
years. Figure below depicts the increased number
of users on social networking sites since 2004.
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Presenter NotesSocial Media it's Influence
5The figure depicts that there is drastic increase
in the number of users using social networking
sites. Since the social media users are
increasing day-by-day, you can grow your business
by marketing on social media sites. First of all
you need to make your presence on social media
sites, then develop a large pool of followers and
try to catch the customer pulse. Well established
social networking presence will create a scope to
extend your business boundaries.
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6Points to be kept in mind before going for Social
Media Promotions Following are the few
experimented and successful methods any business
owner or marketer would like to implement to
increase their social media presence and grow the
business
Identify Social Media Needs Objectives
Pick the BEST Social Media Platforms
Jot Down Work Plan
Produce Valuable Content
Share With Everyone
Tackle Customer Complaints Efficiently
Dont Forget Small Things To Do
Perform Regular Analytics
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Presenter NotesPoints to be kept in mind before going for Social
Media Promotions
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Presenter NotesIdentify Social Media Needs Objectives
8- Identify Social Media Needs Objectives
- First and foremost aspect is to identify the
requirements to use the social media as promoting
tool - Second and immediate next step is to analyze
the requirements and to choose the best platform
among available social networking sites - Selection of social networking site should
focus on your target audiences too - Selection of social networking site and target
audience shall prove the best platform for your
requirements to promote the business objectives..
For an example, if you have online shopping
website then promoting discounted offers on
Facebook and Google (using mails) will prove as
best media. - For small business houses Facebook, Twitter and
LinkedIn proves to be the best to grow your
clients/customers
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Presenter NotesIdentify Social Media Needs Objectives
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Presenter NotesPick the BEST Social Media Platforms
10- Pick the BEST Social Media Platforms
- In 21st century there are bunch of new social
networking sites opened for different purposes - So after knowing your requirements it is
important to promote it on suitable social
networking platform. - For an instance, if you want to showcase your
design expertise in item selection, page,
website, mobile apps then you can choose
Pinterest social media platform. - Pinterest offers a visual discovery,
collection, sharing, and storage tool. Users can
create and share the collections of visual
bookmarks (boards). - On the other hand, LinkedIn is designed
specifically for the business community. It
allows registered members to establish and
document networks of people they know and trust
professionally. - You can use LinkedIn as a medium for
professional job recruitment as well as to manage
company profiles. - Target customers will also effect on selecting
particular platform. If your target audience is
teenagers then Facebook, Instagram etc. will be a
good choice.
Presenter NotesPick the BEST Social Media Platforms
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Presenter NotesJot Down Work Plan
12- Jot Down Work Plan
- Once the social media platforms are decided,
you can move towards social media promotion plan
preparation. - The plan is necessary to streamline whole
process of social media marketing / preparation. - Decide your goal for social media marketing.
For instance, there should be increase in fan
following by 25 or 5000 users. - Planning also include the steps required to
follow to achieve set goal. - Once the goal is decided, decide on team size
and timeline - Planning phase also covers the most important
aspect of estimated budget - The plan will also cover the estimated budget
that requires to spend in marketing.
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Presenter NotesJot Down Work Plan
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Presenter NotesProduce Valuable Content
14- Produce Valuable Content
- You will achieve your goal only if you post
interesting valuable content (Information) at
regular interval. - The content should be crisp and varies
according to social platform. - For an instance, twitter content should include
words with famous Hash Tags () in contrast to
blogs emails content should be informational
with some graphical pictures. - On the other hand, Facebook content should be
very short with related attractive or funny
pictures. - Cross platform content sharing is also an
efficient way to increase social media presence. - For an instance, you can share your design work
from Pinterest to Facebook, Twitter, Blogs, and
Mails etc. It will help you to grab customers for
your business from multiple social platforms.
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Presenter NotesProduce Valuable Content
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Presenter NotesShare With Everyone
16- Share With Everyone
- Share your social media accounts with everyone
you know by putting links on website or mails or
blogs. - Keep in mind one thumb rule Dont be spammy
but dont be afraid to share. - By doing this, others will know you have a
presence on Facebook, Twitter, etc. and they can
share them with everyone they know. - This is a simple way to get the word out.
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Presenter NotesShare With Everyone
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Presenter NotesTackle Customer Complaints Efficiently
18- Tackle Customer Complaints Efficiently
- You need to engage those visitors who post on
your social media pages. This means when someone
posts something you revert back - This activity will set the mindset of your
customers that you are reading what they are
posting and you are listening to their voice - If you do end up with a complaint from someone
on your social networking websites, tackle it
fast and efficiently. - Respond and be professional and make sure to
take good care of them by answering their
questions quickly.
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Presenter NotesTackle Customer Complaints Efficiently
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Presenter NotesDont Forget Small Things To Do
20- Dont Forget Small Things To Do
- Add the Social Icons to Your Emails, Websites,
Blogs, Mobile apps etc. - Provide questions and answers on your social
media accounts and your website. - Treat each social network account individually.
Share things individually and frequently to bring
more fans.
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Presenter NotesDont Forget Small Things To Do
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Presenter NotesPerform Regular Analytics
22- Perform Regular Analytics
- To achieve 100 result from social media, you
require to analyze your regular activities. - It will include following sub-activities
- Number of viewers of your post.
- Check which post / tweet get maximum hits.
- Number link visits Number of users redirect to
the website URL contains in the post. - Identify most favorite post most re-tweeted
post. - Once you have counts for the analytics, you
will get to know which type of posts people are
interested. Based on that you can increase that
type of posts. - By doing this kind of regular analytics, you
will win to know your fans interest and attention
towards your product or business.
Presenter NotesPerform Regular Analytics
23Your social media strategy really focuses on your
goals and target audience. But you have to change
the social media marketing strategy according to
current trends. Not only strategy, your target
audience and type of social media platform may
also change over a certain period. So Being
Social is good but you have to keep courage to
change your marketing plan.
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Presenter NotesSocial Media Optimization
24As a leading Software Development company,
Semaphore Software provides complete Social Media
Marketing services to promote your business on
social media as well as increase your presence on
social media. We grab good experience in social
media marketing by doing it on various social
media websites. If you are looking for Social
Media Marketing services for your business or as
an individual, Feel free to contact us with your
requirements.
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Presenter NotesSoftware Development company
25Created by SMO Consultant info_at_silvertouch.com
Thank You
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Presenter NotesSocial Media Consultant