GROWING

1

• GROWING
• HOCKEY

2
USA Hockey Membership Numbers

• 347,679 youth players
• 57,549 total female players
• Youth players up (3,041)
• 49,843 mites (-338)
• 41,889 mini-mites (617)

3

• Adult Program Growth
• 16 YTD
• (110,082 players)

4
Median Youth Association Numbers

• 1710 Youth Associations
• Median Assoc size 155 players

5
Ice Sports Industry Survey

• 69 of hockey players participated in a Learn To
  Skate program
• 71 said they were very likely to recommend
  hockey to others

6
Ice Sports Industry Survey (cont.)

• Only 2 saw any advertisement
• Have Fun was the primary benefit desired by
  parents

7
Ice Sports Industry Survey (cont.)

• Price and Time were primary barriers to
  participation
• 90 play another sport

8
Ice Hockey is Rated Higher, in Terms of
Enjoyment, Than Other Sports
9
Most Live Close to Their Primary Ice Facility
Ice Hockey 73
10
Losing Interest and Time Demands Are the Primary
Reasons That Children Discontinued Participation
11
Many Parents of Former Participants Are Still
Likely to Recommend the Sport to Someone Else
71 of parents of current ice hockey participants
said they were very likely to recommend the sport.
12
4 Step Process To Grow

• 1st Step RECRUIT
• 2nd Step Sample
• 3rd Step Register
• 4th Step RETAIN

13
Step 1 - Recruiting

• Word of mouth
• Attend public skating sessions
• Display tables at Jr, college or pro games

14
Step 1 Recruiting (cont.)

• Flyers schools, LTS, cars _at_ soccer, baseball,
  malls, etc
• Work with Scouts on badges
• Kiosk at mall

15
(No Transcript)
16
National Hockey Weekend Across America
17
Bring a Buddy (or two) Coupons
18
Step 2 - Sampling

• Puck shoots (anywhere)
• Street / Floor hockey (especially
  _at_ schools / YMCAs
• Learn to Play programs

19
(No Transcript)
20
Step 3 Register

• Keep cost to minimum
• Keep time slot consistent
• Require very minimum equipment
• Keep it short not Sept. Mar.

21
Step 3 Register (cont.)

• Be organized and prepared!
• Be very positive
• Give stickers, etc.

22
Retention Survey

• Over 20 of 5 year olds drop-out after their
  first year
• Over 20 of 14 year olds drop-out
• Average drop-out rate per year is 7.5 from 5 to
  15 years old

23
Step 4 Retain

• Make sure its FUN!
• Keep cost to a minimum
• Educate Parents what are you teaching whats
  next
• Re-enrollment discount

24
Step 4 - Retain (cont.)

• Autograph sessions with local players
• Let them play hockey

25
(No Transcript)
26

• Can We Increase
• by 10?

27
Lets Challenge Ourselves!!

• 91,732 total Mites / 1710 associations
• 54 Mites per Association average
• X 10 only 5 more Mite players than you
  registered this year!

28
Why Do All of This?

• For the kids
• Learn Life Skills
• Fitness
• Make Friends
• FUN!!!

29
Why Do All of This?

• For our association / business
• Its our base
• Its our future
• A chance to influential future society
• It should be FUN!!!

30

• Questions?