Big Basket Pakistan Biggest Online Grocery Store

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Big Basket Pakistan

• An Online Grocery Store

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Reasons To Choose

• Found Blue Ocean for this business in Pakistan.
• Need food to live.
• People are not actually aware about their
  desires.
• Want to make life easy and risk free.
• Time Saving.
• People Future Interest.

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Introduction

• Big Basket is Pakistan's online grocery store,
  where customers can buy their daily groceries
  from 2,500 SKUs of different brands.
• Big Basket operates mainly in three cities of
  Pakistan including Karachi, Lahore and Islamabad.
  
• Started operations in 1st March 2015 and expanded
  from Karachi to Lahore and Islamabad within a
  month.

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Vision

• Big Basket is focusing on high quality with low
  profits. We reliance on big markets to deliver
  high quality products to our customers.

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Unique Selling Point

• Low prices
• High quality products
• More than 50 Bundle offers
• Loyalty cards
• Can order via Smart Devices

• Cash on Delivery
• Risk Free
• Return if quality is not up to the mark

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Product Mix

• Grocery Staples
• Bread Dairy Eggs
• Water Beverages
• Coffee Tea
• Oil Ghee
• Impulsive Foods
• Sauces
• Spices

• Sweet Dishes
• Fresh Vegetables
• Fresh Fruits
• Dry Fruits
• Fresh Meats
• Personal Care
• Households
• Ladies Gents
• Others

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Business Model
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Target Market

• Foreign Students
• Families
• Single
• Married - Both are working
• Event Planner
• Corporate Professionals
• Groups

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Benefits to the Buyers

• Varity
• Traffic Jam Problem
• Parking Problem
• Long Queue
• Can get everything you need
• Order from anywhere
• Carrying heavy bags
• Discounts
• Door Step
• Risk Free

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Increase Sales Market

• Word of Mouth
• Flyers Stickers
• Social Media (Facebook Twitter)
• Flickr Pinterest
• Ads on Cable Service Providers
• Post Articles on different Free Blogs
• Post Articles on Free Press Release Sites
• Google Business Page
• Collect Reviews on Google Page
• Develop Share Short Video / Slide Shows
• SMS Marketing
• Email Marketing
• Newsletters

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• Focusing to
• serve 1 million customers instead of
• 1 million profits .