Social Media for Administrators and Teachers

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Social Media for Administrators and Teachers

• Candice HoytToolbox for Teaching

Stacy EricksonOrganized Social Media
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Social Media

• Take a handout

• Fill out your index card

(both sides)
(2-sided)
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Learning Objectives

1. Explain the benefits of using social media for
   sharing with families and for business promotion.
2. Explain the different benefits of Facebook,
   LinkedIn, Twitter and Google, Hootsuite and
   Pinterest
3. Write a post relevant to your position
   (director/cook/teacher...).

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Benefits of Social Media

• Explain the benefits of using social media for
  sharing with families and for business promotion.

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Topics

• Understanding Social Media
• where / who / why / how / what
• Using Social Media Word of mouth
• Facebook
• Google
• LinkedIn
• Twitter
• Pinterest
• Hootsuite

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Where to post?

• Facebook /toolboxforteaching
• Google /toolboxforteaching
• LinkedIn /in/candicehoyt
• LinkedIn /company/toolbox-for-teaching
• Twitter /toolboxft (_at_toolboxft)
• Pinterest /toolboxft

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Who is your consumer?

• Family,
• community members,
• relatives,
• children

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Why post?

• What isnt working?
• What are you trying to communicate (in other
  ways) that is not getting through?
• How can social media fix that?
• Reach families where they are!

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What Should I Be Posting?

• Balance personal but professional
• Promotional Posts
• Sale or promotion for enrollment
• Include contact phone/email/website
• Links to your website
• Newsletter/mailing list signup
• Link-Backs to your blog
• Event promotion
• Parent education
• Open house

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What Should I Be Posting?

• Links to media featuring your program
• Special offers
• Tours
• Discount for siblings
• Informational Posts (at least 1 per week)
• Articles about child development, education,
  parenting
• Program/classroom what we are doing
• Nutrition news

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What Should I Be Posting?

• Inspirational quotes relating to your vision
• Community resources/events
• Ideas to nurture parent/child connections
• Parents Your day is important, too! Share what
  you did today with your child.
• Fun project ideas (Pinterest)
• Just for fun!
• What makes you smile? What reflects your
  personality? Find fun visuals and links and post.
• Celebrate holidays, spirit days, etc.

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Social Media Forums

• Explain the different benefits of Facebook,
  LinkedIn, Twitter and Google, Hootsuite and
  Pinterest

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Facebook

• Updates
• Shares
• Events
• Groups
• Multiple administrators

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Google

• Updates
• Circles
• Photos Videos
• Google account
• YouTube
• Google
• Email (_at_gmail.com)
• Google Drive
• Calendar
• Contacts

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LinkedIn Person

• Connect!
• 1st connections
• Friends, etc.
• Industry people you know
• 2nd/3rd connections
• Friends of friends
• Indirect industry relationships
• Updates about your job/career
• Updates about jobs available to your network

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LinkedIn - Company

• Followers
• Products Services
• Your employees
• Multiple administrators

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Twitter

• Short tweets (140 characters)
• Updates
• Reminders
• Links
• Outside news
• Blog, Facebook, etc.
• Readers want
• Quick and frequent
• Post required
• Short and weekly

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Hootsuite

• Post to all at once
• Facebook, LinkedIn (personal or business),
  Google and Twitter
• Schedule
• Auto-schedule
• Attach links/photo text

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Pinterest

• Pin to boards
• Images link to pages
• Re-pin others to your boards
• Create pins while on a website
• Curriculum ideas
• Share with
• Parents
• Other teachers

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How Will You Use It?

• Write a post relevant to your position
  (director/cook/teacher...).

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Practice a post

• Communicating

• What will you choose?

• With
• Families
• The community
• About
• Child development
• Program practices
• Events

• Facebook/Google
• LinkedIn personal/company
• Twitter
• Pinterest
• Hootsuite

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Action!

• What is the first thing you will do?
• Questions?

Stacy Erickson Organized Social
Media stacy_at_homekeyorganization.com 1-877-204-KEY1
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• Candice Hoyt
• candice_at_toolboxforteaching.com
• 206-715-1878 (cell)
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