Making the SOA Leap

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Making the SOA Leap

• Richard Mark Soley, Ph.D.
• Chairman and CEO, OMG
• Executive Director, SOA Consortium

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Pop Quiz What are you doing?

• I am using Service Oriented Architecture (SOA)
• I am using Business Process Modeling (BPM)
• I am using both SOA and BPM
• I dont need that newfangled stuff, sonny
• I dont know what the heck youre talking about

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Service Oriented Architecture

• Wikipedia says
• a perspective of software architecture that
  defines the use of services to support the
  requirements of software users. In an SOA
  environment, resources on a network are made
  available as independent services that can be
  accessed without knowledge of their underlying
  platform implementation.

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SOA Solves All Our Problems?

• InfoWorld Desperately Seeking SOA (Alan
  Zeichick, 30 December 2004!)
• Zapthink Why is SOA Taking So Long? (October
  2005)
• Gartner 18 July 2006 SOA is entering the trough
  of disillusionment

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(No Transcript)
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Remember MQSeries?
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or MSMQ?
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A Little Bit of OMG History
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Now Heres the Next Best Thing
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There You Go Again!

• Hey Doc, it hurts when I do this!

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Heres a Thought

• Perhaps we should focus on
• agility
• reusable design
• performance metrics
• expected change.

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Pop Quiz What is SOA?

• The latest pointless IT industry hype
• A cool technology for building distributed
  systems on the Web
• Web Services technology for integrating my
  applications
• A business strategy for increasing the efficiency
  agility of my company

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Introducing SOA Consortium

• The SOA Consortium is a new SOA advocacy group
  comprised of end users, service providers, and
  technology vendors, committed to helping the
  Global 1000, major government agencies and
  mid-market businesses successfully adopt SOA by
  2010.
• The SOA Consortium is a time-boxed organization,
  with an end date of 2010.

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SOA Consortium Foundational Premises

• SOA adoption is a key enabler for the 21st
  century enterprise
• Achieving the benefits of SOA requires
  significant changes for both IT and business
  executives
• SOA is perceived by business executives as an IT
  integration and productivity story, but is really
  a business agility story
• Enterprise SOA practitioners would greatly
  benefit from a vibrant practitioner community to
  drive local, business-driven, SOA success, and to
  spur broader enterprise, and industry-wide, SOA
  adoption.

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SOA Consortium Mission

• Promote and enable business agility via
  Service-Oriented Architecture to allow businesses
  to compete, innovate thrive.

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SOA Consortium Vision/Goals

• In 2010
• 75 of the Global 1000
• 75 of Major Government Agencies
• 50 of mid-size businesses
• self proclaim SOA Success.
• SOA success is defined in terms of business
  value generation, business agility, IT agility,
  IT productivity, and business and IT
  collaboration.

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SOA Consortium Strategies

• Promoting Business-Driven SOA Executive Suite
  SOA
• Generating Business Value from SOA Business
  Operations SOA
• Executing Business-Driven SOA Ground Floor SOA

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SOA Consortium Constituency
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Executive Summits Overview

• Invitation-only, vendor-free, IT executive-level
  summits for early SOA adopters
• CIOs and CTOs representing Fortune 1000
  corporations (consumer goods, financial,
  technology, travel), major government agencies
  and non-governmental organizations
• Purpose
• Validate and augment the mission, vision,
  strategies and tactics of the SOA Consortium
• Participate in a roundtable discussion on
  real-world SOA implementation opportunities and
  challenges.

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Some Comments

• I told my executive team, dont worry about SOA.
  Its just an IT infrastructure productivity
  tool.
• You dont need to know.
• Travel CIO at start of Summit
• Well, I learned something. You actually changed
  my mind on something.
• How SOA is not just an infrastructure
  productivity took for IT, so you guys pretty much
  convinced me, which is really great.
• Travel CIO at end of Summit

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SOA and BPM are One Strategy

• SOA, BPM, Lean, Six Sigma are all basically one
  thing (business strategy structure) that must
  work side by side - CTO
• The only way we can be efficient agile is to
  ensure that business processes can be
• recognized
• precisely captured
• categorized stored
• found reused
• made more efficient

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Success Requires Business and IT Collaboration

• Achieving the benefits of SOA requires
  significant changes for both IT and business
  executives SOA Consortium Premise 2

X
Before SOA
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Success Requires Business and IT Collaboration

• Achieving the benefits of SOA requires
  significant changes for both IT and business
  executives SOA Consortium Premise 2

With SOA
Enterprise Architecture Discipline
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Selling SOA - Approaches

• Skunk Works Approach
• Prove out under the radar
• Deliver business value
• Business Pain Points Approach
• Business Process and Activities

• SOA as IT Strategy/Platform
• Next Generation Architecture
• Technical Underpinnings
• Code Re-use

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SOA Scenarios

• Offer Services through Business Partner Channels
• Electronic Payment Systems
• Disaster Response and Readiness Communications
• Internet Banking Multi-channel Customer
  Experience
• Safety and Security Services
• Business Transformation
• Legacy Revitalization and Replacement
• Packaged Application De-customization

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SOA Adoption is a Journey

• Success at Line-of-Business Level, not yet
  Enterprise SOA
• Few people in an Enterprise see the Enterprise
• Business Process Owners Business Unit Leaders
  can be enemy of SOA
• Have work that needs to get done, now!
• Some early adopters focused too much on IT,
  despite large portfolio of services and composite
  applications, having difficulty engaging other
  lines of business
• Measuring Progress
• Web Service Implementation ! SOA
• of Services is not a valuable metric
• Current Maturity Models are too technology
  focused
• Not only doing SOA
• BPM, Virtualization, EDA, SaaS, Web 2.0, Office
  2.0, Enterprise 2.0

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SOA is Game Changing for Application Providers

• Were going to completely change the IT
  execution model, itll be based on SOA
  principles
• Im not going to build any more monolithic
  applications. I dont even want to buy any more
  monolithic applications.
• I want to use SOA to de-customize the ones I have
  spent the last 8 years customizing.
• - CIO on future of applications

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SOA is Game Changing for Application Providers

• SOA fundamentally enables a change in the
  marketplace.
• The way we buy software today is changing and we
  are not going to buy software in the future.
• We are going to subscribe to services and you are
  going to deploy those services to develop and
  deploy your next generation applications.
• - CIO on future of applications

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SOA is Game Changing for Application Providers

• Are we going to have software as a service?
  Yes.
• Is it a major part of our SOA? No.
• Well pick and choose things.
• - CIO on future of applications

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SOA is Game Changing for Application Providers

• Where will Services Come From?
• Internally Built, Exposing Existing Functions and
  Data
• Packaged Software with a Service-Oriented
  Architecture
• Buy application platform, Services are Free
• Service Bundles from Software Providers
• Service Subscriptions from Service
  Grid/Marketplace
• Open Source - Common Services (Customer Creation)

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Thats Just a Taste

• Far more details from the Executive Summit
  readout available from the Consortium
• Community of Practice is moving very rapidly to
  capture lessons learned and share success stories
• Growing Rapidly!

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SOA Consortium Members

• Four Founding Sponsors
• BEA Systems, CISCO, IBM SAP AG
• Initial seven Participants, some forty now
  including manufacturers, government
  organizations, emergency response organizations,
  banks, retailers, insurance companies, industry
  analysts, travel companies SIs

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Selling SOA - Challenges

• Vendor and Industry Hype
• Vendors and Press are too far ahead of market
• CEOs hear invest in SOA, dont know why
• Measuring the value of SOA to an initiative,
  rather than the value of the entire initiative
• Seeking Business Value Metrics
• Cost Reduction, Schedule Reduction, Revenue
  Growth
• A vendor-neutral player can control the hype

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Pop Quiz What Do You Think?

• Just more hype, Richard, sit down
• Maybe theres something to this
• I am already doing SOA, I slept through the talk

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More Information

• Interested in the SOA Consortium?
• http//www.soa-consortium.org/
• Interested in SOA Standards?
• http//www.omg.org/soa/
• Didnt get to ask your question?
• soley_at_omg.org