12 Step Fool Proof Sales Letter

1
12 Step Fool Proof Sales Letter

• How to Overcome Hurdles

2
Get Attention

• Use headlines
• HOW TO ________
• SECRETS of ___ REVEALED!
• WARNING Dont Even Think of _____ Until You

3
Identify the Problem

• After they read your copy, the reader should say
  to him/herself
• Yeah, thats exactly how I feel

4
Provide the Solution

• Now that youve built your readers interest by
  making them feel the pain its time to provide
  the solution.
• Introduce yourself, your produce and/or service,
  relieve the readers mind by telling them that
  they dont need to struggle through all their
  problems because your product or service will
  solve it for them.

5
Present Your Credentials

• Include
• Successful case studies
• Prestigious companies or people you have done
  business with
• The length of time you have been in your field of
  expertise.
• Conferences where you have spoken
• Important awards or recognitions.

6
Show the benefits

• How can they personally benefit?
• A hot tub not only soothes and relaxes your
  muscles but it also gives you an opportunity to
  talk to your spouse without interruptions.

7
Give Social Proof

• Build your credibility and believability by
  testimonials from satisfied customers.
• Include pictures of customers with their names.

8
Make Your Offer

• The best offers are usually an attractive
  combination of price, terms, and free gifts.
• If you were selling a car your offer might be a
  discounted retail price, low interest rate, and a
  free year of gas.

9
Give a Guarantee

• Make your offer even more irresistible by taking
  the risk out of the purchase. Give the absolute
  strongest guarantee you are able to give.
• Example 100 No questions asked, take it to the
  bank guantee.

10
Inject Scarcity

• Most people take their time responding to offers,
  motivate them to take action
• If you purchase by (date) you will get the
  entire set of free bonuses.

11
Call to Action

• Your call should be action-oriented. Do this by
  using words like
• Pick up the Phone and Call Now!
• Tear off the order form and Send Today

12
Give a Warning

• Use the Risk of Loss strategy tell readers what
  would happen if they didnt take advantage of
  your offer.
• Try to paint a graphic picture in the mind of the
  reader of the consequences.

13
Close with a Reminder

• Always include a postscript (P.S.)
• Remind them of your irresistible offer.