The 4 C's of Diamond Buying

1
Cut
Color
Clarity
Carat
2

• The 4Cs of shopping for a diamond are cut, color,
  clarity, and carat. These characteristics
  universally and consistently assess quality.
  Being informed about the basics prior to making a
  purchase is important to ensure you get the right
  size, quality, and price. When shopping for
  jewelry online, make sure to read the
  descriptions and understand what they mean.

3

• A diamonds cut refers to how well a diamond
  interacts with light. Attributes of a well cut
  diamond include
• Brilliance - White light reflecting from a
  diamond
• Fire - White light scattering into the colors of
  the rainbow
• Scintillation - Intense sparkling as the diamond
  moves
• The more precise and symmetrical the cut, the
  more captivating the diamond.

4

• A diamonds color ranges from colorless to
  slightly yellow, with colorless being rare. Color
  is measured on a D-to-Z scale. The letter D
  represents colorless, and the scale continues to
  the letter Z, with increasing presence of color
  as Z is approached.

5

• A diamonds prevalence of inclusions or blemishes
  points to its clarity.
• Evaluating clarity involves looking at a number
  of factors, including how these imperfections
  impact appearance.
• The six categories defining clarity are
• Flawless (FL)
• Internally Flawless (IF)
• Very, Very Slightly Included (VVS1 and VVS2)
• Very Slightly Included (VS1 and VS2)
• Slightly Included (SI1 and SI2)
• Included (I1, I2, and I3)

6

• A diamonds physical weight is measured in metric
  carats.
• The larger the diamond, the larger the carat
  measurement.
• If all else is equal, the price increases as
  carat weight increases.
• Large diamonds are rare, especially large
  diamonds of superior quality measurements in the
  other 3 Cs.

7

• Knowledge about jewelry quality measurements is
  important when shopping for jewelry.
  Understanding how to read the details about a
  piece will ensure youre making the right
  purchase, whether shopping in-store or online.

8

• Jewelry descriptions will detail
• The metal used, such as gold, platinum, white
  gold, or silverThe weight, usually measured in
  gramsThe size, such as ring size or length of a
  chainThe stone(s) used, number of stone(s), and
  styleThe carat weight of the stone(s)

9

• Purchasing discount estate jewelry or used
  jewelry lets you own a beautiful piece at an
  affordable price.
• Once youve made your purchase, remember to add
  your jewelry to your property insurance coverage
  in case of theft, damage, or loss.

10

• Gently Loved Jewelry has been selling estate,
  antique, and used jewelry at discount prices for
  over 25 years. We have two large showrooms and
  over 4,000 pieces of jewelry for sale. We work
  diligently to make all of the deals we have in
  the store available over the internet. All
  jewelry is guaranteed to appraise for at least
  twice the purchase price and we offer a 100
  money back guarantee. Please visit us online at
  gentlylovedjewelry.com.