Essential Elements

1
Essential Elements
of a International Business Plan
Presented By Robert Mobarak Dennis ONeill
Tomasz Dziedzic Syed Ali
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Elements of a Business Plan

• A business plan precisely defines your business
• Identifies your goals, and serves as your firm's
  resume
• Balance sheets
• Income Statement
• Cash Flow Analysis
• General Information about the company which you
  idealistically want to be true.

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Point Of A Business Plan

• It helps you allocate resources properly
• Helps handle unforeseen complications, and make
  good business decisions.
• Provides specific and organized information about
  your company and how you will repay borrowed
  money
• A good business plan is a crucial part of any
  loan application. Additionally, it informs sales
  personnel, suppliers, and others about your
  operations and goals.

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International Business Plan

• Once a companys market has dwindled it looks to
  other options to dump its product, most of the
  time it is outside of its own country. This is
  when a business plan comes in handy
• The Plan is developed by an individual which in
  most cases has a vague idea of the Political,
  Social, and Economic situation of the country.
• This is visible in all the blunders corporations
  have made going international in the past years.

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International Blunders

• Harvard Business Review, 1984 A large
  multinational corporation once attempted to sell
  baby food in an African nation by using packaging
  designed for its home country market. The
  company's regular label showed a picture of a
  baby with a caption describing the kind of baby
  food contained in the jar. African consumers took
  one look at the product, however, and were
  horrified. They interpreted the labels to mean
  that the jars contained ground-up babies!

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International Blunders

• The Chevrolet Nova sold poorly in
  Spanish-speaking countries because its name
  translates as "doesn't go" in Spanish.

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International Blunders

• Coca-Cola's initial transliteration of their name
  into Chinese produced a rendering whose meaning
  was "bite the wax tadpole."

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International Business Plan

• Why these companies failed?
• Poor Marketing
• Insufficient Research
• Arrogance pertaining to other cultures

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International Successes

• After the decline of Nissan and the increase
  ownership in Daihatsu from 34.5 to 51.2, Toyota
  is comfortably the biggest Japanese car maker and
  being the third largest in the world, just behind
  GM and Ford.

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International Successes

• The Nokia Corporation has concentrated its new
  business development in the Nokia Ventures
  Organization, which is estimated to account for
  up to 80 of Nokia's market value.

• The shift toward a 'venturing mode of value
  creation' can clearly be seen in the business
  world
• In 1999, corporate venture capital investments in
  the US well exceed 7 billion US
• Most large corporations in the Info com sector
  have established dedicated corporate
• venturing programs

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International Successes

• BP p.l.c. is the holding company of one of the
  world's largest petroleum and petrochemicals
  groups. Its main activities are exploration and
  production of crude oil and natural gas
  refining, marketing, supply and transportation
  and manufacturing and marketing of
  petrochemicals. BP has growing activity in gas
  and power and in solar power generation. It has
  well-established operations in Europe, North and
  South America, Australia, and Africa.

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What makes these companies
successful

• All these companies were based outside of the
  United States.
• There for they have a more open minded view of
  other cultures.
• A mind is like a parachute it must be open
  to function properly.
• i.e. Honda has a design center in the US

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The Essentials of a International
Business Plan
Thank You