Welcome to Episode #9 of the Waterless Pro Zone

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WPZ9 The Waterless Pro Zone with Jimmy Santos of
Auto Sparkle Detailing Hey Everyone, Welcome to
Episode 9 of the Waterless Pro Zone,My name is
David Elliott and this podcast is dedicated
to helping you create, grow and monetize your
waterless car wash car care business.We talk
about business tactics and marketing advice, plus
I interview some of the top detailers and car
care professionals in the business.My focus is
on helping people like you, succeed in this
business. Speaking of Success, lets talk about
the new Waterless Pro Mastermind Group. If you
are interested in hanging out with like-minded
people with the purpose of helping each other
work out business problems and find solutions,
but most importantly, holding each other
accountable and pushing for more success then
this is the group for you, Please head over
to WaterlessPro.com/Mastermind and read all about
it. If you can commit to an hour per week, then
please apply for a spot in the group. Thanks
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Last Episode of the Waterless Pro Zone, we talked
to Rick Horvath from Toledo, Ohio and this week
we are talking to Jimmy Santos of Auto Sparkle
Detail, in Atlanta, Georgia. Jimmy is working
very hard to grow and promote his business and he
is going to tell us the secret to his success. We
will bring you Jimmys interview in a
momentRight after the Tactics, Tools and
Resources. Here are todays short list of
Marketing Tactics, Tech Tools, Books and
Podcasts. 1. Marketing Tactic Coupons
Discounts Yes, this is a great marketing
tactic. People like to save money. They will go
out of their way to save a few dollars if the
service is great and they perceive it is a good
deal. You can use Groupon or a service like it,
of print up your own coupons and give them away.
You can even post a discount code on your website
or in the local paper/ small business flyer. Test
out which offer works the best and repeat it 4-6
times per year. Let us know how it goes for you.
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2. The Book of the week Thank you Economy
Gary Vaynerchuk. One of my favorite marketers and
businessmen. The Author of Crush it Jab Jab
Jab, Right Hook.   Gary talks about how important
it is, no! How Vital it is the provide the best
possible customer service to your customers.
Why? Because there are many more competitors
vying for their attention and your business.
If you are not attentive, positive, polite and
very professional every second that you are with
the customer, they may just go somewhere else
next time. Yes, you may say that you already knew
this without reading the book. Maybe. but gary
has a way with words and explains it ingrate
detail and breaks it down in a way nobody else
can.    Head on over to WaterlessPro.com/audio to
find the link to this book. Thanks 3. Technology
  Instagram After you clean a car or sell
products to a new customer, take a few pictures
and post them on Instagram. This is a wildly
popular site that millions of people use every
day. Instagram embeds into webpages and Facebook
posts. When you post your hard days work, please
may see it and this proof of excellence may score
you a new customer. Keep it fresh and good things
will happen.
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4. Podcast of the week. The James Altcheter Show
James is a very eclectic person and amazing
businessman. Have you heard that slogan, if you
are not failing, youre not trying? James made
20M in the Dot Com bubble and lost it all. He
made another 25M and lost it all in the crash of
2008. 14 of 15 businesses that he has started
have failed. Today, James talks to top
entrepreneurs, authors and all kinds of crazy
people. This is a podcast unlike any others on
iTunes. You have to check this guy out! 5. Now
for todays guest Jimmy Santos from Auto
Sparkle Detailing, just outside Atlanta,
Georgia I have known Jimmy for many years and I
am thrilled to have him on the show. Please
welcome my friend Jimmy Santos and we will see
you on the other side.
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Awesome interview with Jimmy Santos of Auto
Sparkle Detailing. Next week we will have Josh
Dominguez, from Xtreme Clean in Pennsylvania, on
the Waterless Pro Zone Podcast. Please Dont miss
it. Until then, please be sure to check out out
sponsors, Pearl Car Care and PrivateLabelCarCare.c
om Spring is here and you need new waterless car
wash and detailing products. Pearl has both high
speed buffing products like cutting polishes and
luxury nano waxes, plus a great line of waterless
car wash products. Check them out at PearlUSA.net
and PearlWaterlessInternational.com My Name is
David Elliott, Thank you for listening to the
show and we will see you next time on the
Waterless Pro Zone!
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www.Waterlesspro.com