Winter White

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Winter White Weddings in Pittsburghs Grand Hall
at The Priory
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Objective Dramatically Increase Q1 Weddings
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Average Number of Weddings at Pittsburghs Grand
Hall at the Priory in Q1 2004 - 2009
3.4
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Huge Slice of Our Business
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The Downside of Winter Weddings
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Discounting Cheapens Brands
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SNOWMAGEDDON!
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Catholic Lenten Guilt
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What do you mean Saturday, June 12th isnt
available!
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The Upside Sales Pitch of the Priorys Winter
Weddings
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Value Priced
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More People Can Attend
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And while were here
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youll be honeymooning here.
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BLUE OCEAN STRATEGY Create Uncontested Market
Space and Make the Competition Irrelevant
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BLUE OCEAN STRATEGY

1. Create Uncontested Market Space
2. Make the Competition Irrelevant
3. Create and Capture New Demand
4. Break the Value-Cost Trade-Off
5. Align the Whole System of a Firms Activities in
   Pursuit of Differentiation and Low Cost

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PHGs Grand Hall Transformation
Doctor Zhivago Style
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FREE Winter White Wedding! First Winter White
Wedding was given away FREE to an Afghanistan or
Iraqi War veteran residing in Western
Pennsylvania.
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Email Campaigns
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Winter White Happy Hour Open House Experience
the WWW Experience
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PR and Social Media Blitz
KDKA-TV Pittsburgh Today Live
Whirl Magazine
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Winter White Wedding Sales Impact
3.4 to 13
5-Year Average
Q1 2010
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An Increase of Over
400
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Key Takeaways

1. Create Unique Experiences
2. Add Branded Value
3. Strive to Sail in Blue Oceans

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Winter White Weddings in Pittsburghs Grand Hall
at The Priory