Executive Sponsors - Leaders of business areas impacted b

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Think Like a Change LeaderExecutive
SponsorsPresented for SBODNJulia Bauer
julia_at_juliabauer.comRic Roi ric_at_ricroi.com
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Your Presenters

• Julia Bauer
• Change Management Consultant

Ric Roi SVP, Region Practice Leader Right
Management
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Goals Agenda

• Goal
• Increase awareness and understanding of the role
  of the Executive Sponsor, and discuss what we can
  do to maximize their effectiveness in sponsoring
  change
• Agenda
• Overview of Change Adoption and Executive
  Sponsorship
• Executive Sponsor Wishes Nightmares
• Sponsor Assessment Tool Activity

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Icebreaker Activity
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Overview ofChange Adoption Executive
Sponsorship
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Life Cycle of Business Change Adoption
Business Change Adoption happens over 3 stages
Adoption of New Policies New Business
Processes New System Tools
Level 3 Adoption
70 is Tipping Point
Achieve Desired Goals
Roll-Out
Level 2 Adoption

• Adoption Drivers
• Sponsorship
• Alignment
• Communications
• Training
• Solution Effectiveness

Impact the Business
Level 1 Adoption
Planning Design Phase
Use the New
Business Organizational Readiness
Impact on Original Business Goals (ROI)
Consistent Widespread Application
Culture Behavioral Shift
Time
Awareness
Acceptance
Ownership
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5 Critical Success Factors for Change Adoption
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Players in the Change Game

• Executive Sponsors - Leaders of business areas
  impacted by the change
• Program Sponsors Leaders and supporters of the
  change initiative
• Champions Employee representatives who provide
  support and assistance to their co-workers. Also
  called Ambassadors.
• Key Stakeholders - Individual managers or
  influencers who have a stake in the success of
  the change
• Stakeholder Groups Groups of people impacted by
  the change. There may be primary and secondary
  stakeholder groups

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Why Does Executive Sponsorship Matter?

• The 1 contributor to project success is active,
  strong, and visible sponsorship throughout the
  project
• Employees want to hear about change from two
  people the CEO, and their immediate manager.
• The top reason for employee resistance is a lack
  of awareness and understanding about the change.

Source 2005 ProSci Best Practices in Change
Management benchmarking report, presenting
comprehensive findings and lessons learned from
411 companies.
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Sample Stakeholder Map
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Critical/High Priority Quadrant
Very Important Quadrant
High
Impact
Low
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3
Low
High
Influence
Executive
Division C
Division B
Other
Level of Support
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In Your Executive SponsorsShoes
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What Do We Want our Executive Sponsors To Do?
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Executive Sponsor Checklist
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What Keeps Your Executive Sponsors Awake at
Night?
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Sponsor Assessment Tool Activity
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Sponsor Assessment Tool
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Influence Impact
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Level of Support
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Example CRM Implementation
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Influencing Supporting YourExecutive Sponsors
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Questions or Comments?