Media Analysis and Media Research

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Media Analysis and Media Research

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Dicomm is a leading media planning, buying and representation agency. Ever since the firm’s inception in 1996, it has provided excellent and cost effective services in over 100 countries on behalf of their clients. Any organization willing to succeed in branding and marketing must conduct a detailed media analysis every one or two years. Dicomm offers media auditing services to assess and advise on existing media strategies. This enables the client company to get an independent perspective on the impact of their marketing and branding on their target audience. – PowerPoint PPT presentation

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Title: Media Analysis and Media Research


1
Welcome To Dicomm Media
  • www.dicomm.com

2
Dicomm Media
Dicomm is a leading media planning, buying and
representation agency.
Ever since the firms inception in 1996, it has
provided excellent and cost effective services in
over 100 countries on behalf of their clients.
3
Digital Advertisement and Campaign Analysis
Dicomms core competence is in launching and
developing brands through effective media
selection.
The main operations include branding, regional,
national and international planning, buying and
representation, digital advertisement and
campaign analysis with offices in New York and
Toronto.
4
Canadian Media - TV, Radio Advertising
Dicomm also works with the leading TV stations
and integrates campaigns with digital platforms
to increase marketing effectiveness.
With access to over 800 radio stations, Dicomm is
able to guide advertisers to effectively reach
listeners that represent the marketers target
audience - and this creates a branding platform.
5
Market Research Analysis
Market research and analysis is pivotal to
ensuring effective marketing campaigns.
Dicomm conducts market surveys, focus groups,
category analysis, and data analysis that assists
clients in studying the market and making the
right marketing decisions.
6
Local and International Media Planning
To effectively market products, companies must
create and disseminate the right content to their
audience.
The right method, time and space must be selected
to reach the target audience.
Hiring a good consultant is essential to ensuring
that the right marketing medium is selected and
the content is positioned at the right time and
place.
Target Audience
7
Brand Development
Apart from traditional advertising Dicomm
integrates new methods such as digital, online
advertising, brand placement on movies and social
networking sites to create and manage brand image.
8
Why to Hire an Expert Planner?
Due to the rapid change in demographic trends, it
is imperative to hire an experienced planner who
carefully studies the market to understand
demographic and psychographic (consumer traits,
culture, beliefs, attitudes and behaviors) trends
and align them with the most cost-effective media
brands.
9
Media Analysis and Research
Any organization willing to succeed in branding
and marketing must conduct a detailed media
analysis every one or two years.
Dicomm offers media auditing services to assess
and advise on existing media strategies. This
enables the client company to get an independent
perspective on the impact of their marketing and
branding on their target audience.
10
Developing Brands and Strategies
Brand recognition and loyalty are important in
the current global competitive industry.
To effectively launch and grow a brand, clients
must liaise with the agencies that have wide
knowledge on assessing media, selecting the most
effective communications portals, developing
targeted advertising campaigns, coordinating them
and achieving the specified target of brand
awareness and return on investment.
11
Why Dicomm Media?
The organization has assisted hundreds of startup
and established companies launch and grow their
businesses.
Due to its affiliation to most of Canadas
leading media organizations, the firm assists
foreign and local customers research, plan, buy
and create awareness to over 35 million Canadian
consumers.
Dicomm directly represents more than 100
newspapers, digital news sites and numerous
regional, community and metro publications and
magazines.
12
Contact Us
Dicomm Media
Dicomm Toronto 77 Harbour Square Suite 2110 N
Toronto Ontario M5J 2S2 Canada 1-800-613-5205
Dicomm New York 350 Fifth Avenue 59th Floor
Empire State Building New York, NY
10118 USA 1-646-536-7206
13
Thank You Dicomm Media www.dicomm.com
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