seo training in noida

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SEO TRAINING
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Basics of SEO Introduction to SEO

• What is SEO?
• History of SEO
• Industry Demand and Career Scope in SEO
• Steps to Learn SEO techniques
• Expertise of CETPA in SEO Training
• Learning and Tutorial Resources
• CETPA Placement Record
• Students Feedback

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What is SEO?

• The process of generating traffic on the websites
  is known as Search Engine Optimization (SEO). It
  is the process of increasing the visibility of
  the site in search engines, whether the site
  search is organic, free, natural and editorial.
  All major search engines like Google, Yahoo,
  Bing, displays the search depending upon the
  popularity of the site. The larger number of
  visitors means the more number of search results
  appear on the search engine. Image search,
  Local search, Video search, academic search are
  some of the searches that a SEO professional
  targets. From the internet marketing strategy
  point of view, SEO focuses on working of the
  search engine, the keywords used in the searches,
  what are the trending topics and how to increase
  the visibility of the site. Features of
  SEOIncreases the visibility of the site and
  hence attract customers.
• Helps in improving Brand Building.
• Increase the revenue of the site.
• Better ROI.
• 250 Million Websites, SEO stands out from the
  crowd.
• The results are Permanent as compared to
  advertisements.

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History of SEO

• It was the passion of Brian Pinkerton that
  created the first crawler named as Web Crawler,
  used to index web pages, which generated a list
  of 25 top websites.Lycos one of the earlier
  crawler based launched in 1994, by 1997 it had
  indexed over 60 million documents.
• Danny Sullivan was credited of launching Search
  Engine Watch to discuss all things which were
  searched on the net in 1997.
• In 1998 Google launched Pagerank also known as
  Link Juice in order to rank pages more
  accurately.
• In 2000 Google launched Ad words as CPM model and
  generates paid links, quotes and more languages.
• Google also launched Pagerank Toolbar which
  helped SEOs to rank and record their Pagerank.
• In 2003, Google launched Ad sense which was
  contextual advertising and many SEO began taking
  advantage by developing MFA (made for ad sense
  sites).
• In 2005, Google announces Google analytics which
  gave SEO experts to track their perfo

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Industry Demand and Career Scope in SEO

• Since SEO deals with internet marketing,
  therefore the demand is immense as marketing
  field is evergreen particularly online marketing
  as companies whether small or big focus on
  promoting their product at the larger level.
  Individuals skilled in SEO can work as Internet
  Marketing Manager or a SEO manager in various
  companies.There are a lot of SEO training
  companies which require professionals skilled in
  optimization. Recent researches shows that
  organic (unpaid search) generates nearly half the
  traffic, almost 5 times more than the social
  networks. This can be achieved only by top
  professionals. Hence SEO experts having
  certification in technology are in great demand.

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Steps to Learn SEO techniques

• Learning SEO techniques is an interesting and
  rewarding from the industry point of view. In
  order to get a good glimpse of the technology one
  should start learning the basics. In SEO field,
  there are two types of techniquesOn page
• Off Page
• The students should focus on both the techniques
  so that they develop good command over the
  technology. In the case of Off page the
  students should learn to increase the visibility
  of the site and devise methods to boost the
  ranking. In case of On Page technique students
  learn the basic techniques of updating or
  changing the titles/pictures on the live
  website.Join CETPA providing vocational training
  and industrial training to enrich your experience
  of learning SEO technology and getting placed in
  reputed companies.

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Expertise of CETPA in SEO Training

• CETPA has been blessed with students support for
  its quality training for the last 12 years. The
  companys motto is to continue serving and
  training students in different technologies with
  excellent placement and support. CETPA provides
  international level 4/6 weeks summer training or
  project based training with its expert trainers
  and infrastructure support having training
  schools in different cities of India like
  Roorkee, Meerut, Dehradun, Noida and Lucknow. In
  addition to these the company has certain
  excellent features worth mentioning. They
  areComprehensive course content on latest
  trends.
• Special emphasis on PPC concept theoretically.
• Ad words and Ad sense concepts are given special
  emphasis.
• Students avail the special and individual
  attention of trainers to solve their queries.
• Placement assistance in top MNCs.
• Online live classes to benefit foreigners and
  students incapable to reach centre.
• When it comes to SEO training choose the best and
  learn with the best. CETPA offers short term SEO
  training or six months internship program and
  succeeded in imparting the technical skills among
  Indian and NRI students from countries like
  Nigeria, Bangladesh, USA, etc.

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Learning and Tutorial Resources

• SEO technology is very competitive as new and
  innovative methods comes into existence at
  constant intervals, therefore getting updates
  from the internet and forums will help the
  students in acquiring updated knowledge and
  trend. Below mentioned links are fodder materials
  for SEO that will benefit all the students having
  interest in SEO
• http//www.seomastering.com/seo-forum/
• http//www.seo-guy.com/forum/
• http//seoforums.org/google/
• https//forums.digitalpoint.com/forums/seo.92/

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CETPA Placement Record

• CETPA has superb placement record in all
  technologies. This is because of the quality
  training provided to the engineering students and
  the dedicated placement wing. It has been
  providing training for 12 years and generated a
  huge number of smiling faces who got excellent
  placements in different software companies.