Herbert J. Malone, Jr.

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Alabama Gulf Coast CVB Regional Tourism
Initiatives

• Herbert J. Malone, Jr.
• President/CEO
• Alabama Gulf Coast CVB

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Alabama Coastal Birding Trail

• A highway trail which unifies existing and
  potential birding sites into a cohesive and
  marketable unit.

Plan
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Alabama Coastal Birding Trail

• AL Department of Conservation
• AL Department of Economic Community Affairs
• AL Department of Transportation
• AL Gulf Coast CVB Mobile CVC
• Cities Counties
• Friends of the Dauphin Island Audubon Sanctuary
• Tourism Industry
• U.S. Fish Wildlife Service

Partners
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Did It fly?

• Visitors Survey
• 2002 2006
• Listed birdwatching or
• wildlife/environment 101,000 281,182
• as activities they enjoyed here
• Percentage of our annual visitors 8.6 23
• Visitor spending (in millions) 37 116

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Fort Gaines
Fort Morgan
Blakeley State Park
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• Fort Morgan
• Fort Gaines
• Blakeley
• Alabama Gulf
• Coast CVB
• Mobile Bay CVB
• Museum of Mobile
• Baldwin County Commission
• Land owners in two counties

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Alabamas Coastal ConnectionScenic Byway
Magnolia Springs
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Alabamas Coastal ConnectionScenic Byway

• Promote economic development activities that
  are compatible with corridors character and
  cultural integrity.

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Alabamas Coastal ConnectionScenic Byway

• Involve local residents, businesses and local
  governments in the scenic corridor development
  program.

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Alabamas Coastal ConnectionScenic Byway

• Develop and implement resource protection,
  maintenance, preservation and enhancement
  initiatives.

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Alabamas Coastal ConnectionScenic Byway

• Promote alternative modes of transportation
  along the corridor.

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Alabamas Coastal ConnectionScenic Byway

• Provide context sensitive enhancements.

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Alabamas Coastal ConnectionScenic Byway

• Increase public knowledge of the unique facets
  of the corridor.

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Nature Tourism Initiative

• Partnership with
• Auburn Marine Extension
• Mississippi-Alabama Sea Grant

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Nature Tourism Initiative
Develop five-year plan
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Nature Tourism Initiative
Conduct industry inventory
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Nature Tourism Initiative
Conduct habitat inventory
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Nature Tourism Initiative
Develop marketing tools
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Nature Tourism Initiative

• Provide
• Technical
• Training

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Alabama Gulf Coast CVB Regional Tourism
Initiatives
www.AlabamaCoastalBirdingTrail.com www.BattleofMob
ileBay.com www.agccvb.org

• Herbert J. Malone, Jr.
• President/CEO
• Alabama Gulf Coast CVB