Sprint Credit Union Member Discount Program Overview

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Sprint Credit Union Member Discount Program
Overview
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• Give your members one more great way to save with
  the choice and flexibility of Sprint. They have
  more options in phones, plans, and services than
  ever before.

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Welcome to the Sprint Credit Union Member
Discount Program

• Invest in America and Sprint adds value to being
  a Credit Union Member
• Seven years ago we created a wireless program
  that helps you reward your members while
  reinforcing the value of being a credit union
  member.
• Invest in America and Sprint adds value to
  participating Credit Unions
• As a participating credit union, you will
  generate non-interest income
• A win-win value proposition for everybody!!

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Program Highlights

• Over 1.2 Million members have taken advantage of
  the program
• Credit unions earn non-interest income
• Over 1,200 Credit Unions actively promoting the
  program
• 39 State Leagues supporting the program
• Membership loyalty increases as member benefits
  increase

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Credit Union Benefits

• Marketing incentives for participation is a great
  way for credit unions to earn non-interest income
• Effective tool to promote the added-value of
  membership
• FREE marketing materials for statement mailings,
  web site and in-branch distribution
• Unique offers available only from Sprint
• Sprint handles all member service needs
• Opportunities to work with local Sprint stores to
  support community businesses

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What are the Benefits to Your Employees Members?
Credit Union Members Employees (personal
accounts) Credit Unions and Business
Members (business accounts set up with tax
id's)

• 10 discount on individual liable monthly
  recurring Sprint charges
• Waived activation fee on new lines (approx. 36
  savings)
• Waived upgrade fee (approx. 18 savings)
• Nationwide coast-to-coast coverage
• National rates
• Existing Sprint customers are eligible

10 Off MRC

• 15 discount on corporate liable monthly
  recurring Sprint charges
• Waived activation fee on new lines
• Flat-rate pricing (No Mail-in Rebates)
• Equipment discounts
• Nationwide coast-to-coast coverage
• National rates
• 49.99 Unlimited 4G/3G Broadband Card
• Existing Sprint customers are eligible

15 Off MRC
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Marketing Requirements

• Contract Year runs October 1 through the
  following September 30
• Promote the service on an exclusive basis to your
  members
• Distribute Sprint inserts to all members in a
  quarterly statement mailing at least once per
  Contract Year
• Continuously display Sprint marketing materials
  in the lobbies of the CU
• Publish approved articles/ads in the CU quarterly
  newsletter at least two (2) times per Contract
  Year
• Post the approved Sprint banner ad and link on
  the CU Web site
• All Marketing materials are provided FREE of
  charge!

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Marketing Materials
Lobby Poster for Take ones 8.5X11

English Insert 3.5 X 6.5
Spanish Insert 3.5 x 8.5
Hanging Banner 2 x 3
Web Banner

• E-statement artwork
• Videos for web site and digital lobby displays

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Marketing Incentive Calculation

• Marketing Incentive
• The Incentive Pool is created from revenues
  earned during the Contract Year.
• CUs are paid the percentage of the incentive pool
  that is equal to their percentage of the total
  audience of members being marketed to nationally.
• Sample
• Credit Union Incentive Pool 2,000,000
• Total members being marketed to (from Promotion
  Agreements/NCUA reports) 5,000,000
• ABC CU members in pool 50,000
• 50,000/5,000,000 1
• 2,000,000 X 1 20,000
• ABC CU Marketing Incentive 20,000

• Marketing Schedule
• NEW participating CUs in their 1st Contract Year
  will receive incentives as follows
• First Quarterly Insert Mailing of incentive
  CU will earn
• October 10 100
• January 11 75
• April 11 50
• July 11 25
• In the second and following Contract Years,
  assuming all requirements are fulfilled,
  participating CUs will receive 100 regardless of
  what month they do their quarterly statement
  mailing.

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Marketing Incentive Trends
Credit Union Membership Size 06 / 07 Payments 07 / 08 Payments 08 / 09 Payments 09/10 Payments
2,000 380 420 730 820
10,000 1,900 2,100 3,650 4,100
30,000 5,700 6,300 10,950 30,000
50,000 9,500 10,500 18,250 20,500
100,000 19,000 21,000 36,500 41,000
200,000 38,000 42,000 73,000 82,000

• Program year is October 1st September 31st. CU
  incentives paid in December
• First years incentive based upon first quarterly
  insert mailer
• Estimated payments. Actual incentives vary
  based on total program revenue generated and
  total membership pool.

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How Do Members Get These Benefits?

• Members need to say theyre a Credit Union
  Member ask to be connected to the Corp Id
  NACUC_ZZM
• Visit Any retail outlet where Sprint products
  are sold
• Call 877.SAVE.4.CU (8 7 7 . 7 2 8 . 3 4 2 8)
• Click www.SprintSave4CU.com or
• www.LoveMyCreditUnion.org

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How Do Credit Unions Enroll?

• Call 800-262-6285 ext 521
• Visit www.LoveMyCreditUnion.org or
• Rhonda.peruski_at_CUsolutionsgroup.com