Prospective Student Portal A Project Overview

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Prospective Student PortalA Project Overview

• Robert J. McBrideAssistant Vice President for
  Enrollment ServicesLa Salle University

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La Salle University

• La Salle is a Catholic, comprehensive University
  founded by the Christian Brothers in Philadelphia
  in 1863.
• Committed to personalized, humanistic, practical
  education
• Two campuses one in northwest Philadelphia and
  one in Newtown, Bucks County, 25 miles north of
  the city

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La Salle University

• 7,000 undergraduate, graduate and continuing
  education students annually enroll in one of
  three schools Arts and Sciences, Business and
  Nursing
• Students come from 25 states and 37 foreign
  countries
• Two-thirds of undergraduates live on campus
• 90 of graduate students are working
  professionals attending part-time

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Project History

• Routinely solicited by outside vendors about new
  technology
• VP and Dean of Admission initially uninterested,
  but seeing is believing
• Narrowed selection down to two great products

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Decision Making Process

• Requirements
• Ability to integrate with SCT Banner
• Personalization
• Customization
• Portable

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Our Decision

• Luminis with modifications
• Already existing integration
• Personalization through targeted messaging and
  roles
• Customization through channel features
• Portable No cookies required !

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Getting Started

• November 2002, formed governance structure based
  on Lehigh University presentation at PABUG
• Named Project Leaders
• Formed Sub Committees

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Governance Structure
Portal Action Team
Technical Team
Marketing Team
Content Team
Adhoc PSP Team
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Technical Specifications

• Two main issues
• Create a way for prospective students to create
  an account in Luminis
• Assign a prospective student role to these
  students

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Development Stage

• Kathy Carmichael from SCT out to LaSalle for a
  week
• Tightened up technical specs
• Started programming
• Again two main points
• Account creation
• Role creation for prospects

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Implementation

• La Salles Information Technology Department did
  99 of the implementation
• Functional users performed testing and set up
  validation tables
• Went live on time for May 15th

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Product Overview
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Admiss Public Page
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Mylasalle login page
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Account Creation Page 1
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Account Creation Page 2
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Account Creation Page 3
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Account Creation Page 4
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Account Creation Page 5
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Email
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Login Page
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Prospective Student Tab
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Personal Announcements
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My page
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Data Storage
User Interface On Web
LDAP
Web AppTablesSARHEAD
Tape Load TablesSRTRECR
Banner DB
Application TablesSARADAP
RecruitingTablesSRBRECR
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Load Process
SARHEAD Web App forAdmissionStarted
SRTRECR TemporaryProspect RecordsCreated
Database triggercopies data to tape load tables
Baseline load process used
Baseline load process used when app is complete
SARADAP Permanent App RecordsCreated
SRBRECR Permanent Prospect Records Created
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Outcomes
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Successes

• Able to offer a personalized, customizable web
  experience to prospective students
• Increased ability to track students on our web
  site
• Use of technology sends message to students and
  families about the institution

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Room for Improvement

• Load process needs work
• Multiple entry points and accounts cause
  confusion for students
• Non Secure Self Service Login (web app)
• Self Initiated Portal Login (PSP pages)
• Secure Self Service Login (used to look at
  application requirements)
• University Assigned Portal Login (enrolled
  students)

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Uncertainty

• Hoped that our mods would be considered for an
  upcoming baseline prospective student portal.
• Originally, the baseline product was to be ready
  in Spring 2003
• Unsure about the status of this project within SCT

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PSP Account Creations
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Contact Information

• Robert J McBride
• Email mcbrider_at_lasalle.edu
• Phone [phone]
• Check out our portal
• URL http//my.lasalle.edu
• User ID guest
• PIN lasalle