10 Common Misconceptions about E-Commerce

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Pinakin Darji SEO Expert KNOWARTH Technologies
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On one hand online shopping has transformed into
a simplified, profitable way of transacting, on
the other it has managed to lure most businesses
into its enviable charm. Creating an online
platform that is feasible, easier, trustworthy,
and most importantly, one that generates most
revenue is not an easy job.
Unfortunately most startups fall for the It is
not a big deal going online trap and end up with
not so happy results. Yet E-commerce is an
emerging and evolving industry, heres an attempt
to help you distinguish misconception and reality.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 1 Revenue is the foremost metric
to measure
The Reality You need a strong financial base to
buy merchandise, pay your employees and stay
breakeven among a million other things. But there
are several web metrics like your search engine
click-throughs, conversion rate, and bounce rate
that can paint a better picture of where your
company stands financially and will give you a
more realistic view of your online presence.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 2 Low Prices More Customers
The Reality The price battle will always exist,
so will the consumer psychology of pay less and
get more. But the final purchase decision,
especially in case of an online store, is made
through factors like availability of product,
inventory management, brand popularity, loyalty,
credibility, and round the clock customer
support. So price your products based on the
quality and not on herd mentality.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 3 All E-Commerce platforms are
created equal
The Reality Every product has its own way of
selling itself, and no two purchase processes can
be exactly alike. The time, money and energy
invested in buying a cell phone will be different
from that of a shampoo. So understand the
mechanisms of your product and create a feasible
site for selling it online.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 4 Once the site is live, it will
start generating traffic
The Reality Successful ecommerce ventures use
professional techniques like SEM, SEO, SMM, PPC
advertising, etc. and will actively promote their
brand to build a market place. All this coupled
with internet marketing will drive traffic to
your online store.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 5 You dont need to have business
experience to succeed online
The Reality Building an online business is the
same as building a brick and mortar company. You
need a strategy, you need a business plan, and
you need some good experience.  You need to build
a clear definition of the companys target
markets and have a thorough understanding of your
customers needs. It is no different than running
a physical store.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 6 Running an e-commerce store is
much cheaper than a real world store
The Reality E-commerce is a process, a journey
to improve customer experience. It is more than
just a catalog and you need to realize that it is
not cheap. Ideally, it follows the process of
carefully planning the venture, keeping realistic
expectations, committing to a long term business
and a focusing on profit generation.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 7 Product Data is easy
The Reality The more the products the harder it
gets to manage. Putting up loads of information
about the product will only do the job of a
brochure. What you need to do is arrange for
generating conversion, have outstanding
visibility, ensure appealing call to actions, and
a plan a hassle free layout.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 8 Design is not a motivating factor
The Reality A survey suggests that consumers
will make a purchase decision in the first few
minutes that they spend on your site. The factors
that play around here are the design, the
security and the layout. Be aware that if you
focus on being a price leader and overlook the
design aspect, you could be viewed as a possible
scam.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 9 Language cannot become a barrier
The Reality Research has shown that less than
30 of the consumers do not buy from stores that
dont support their native language. If youre
looking at a global audience, let your website
support multiple languages. Because even if the
products seem visually good, customers may not
buy them if they dont understand the language.
2015 KNOWARTH Technologies Pvt. Ltd.
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10 Common Misconceptions about E-Commerce

Misconception 10 Your Ecommerce website is the
total plan of your online business
The Reality Your website is only one single part
of your business plan. Analysis of the current
trends along with potential risks, efficient
marketing and promotional strategies are all a
part and parcel of your online store set up.
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10 Common Misconceptions about E-Commerce
So go on then, get your online store up and
running soon! KNOWARTHs E-Commerce development
experts build robust and scalable E-Commerce
Solutions that delivers the best user experience
right from a front-end solution using the latest
interface technologies and back-end architecture
to solve a systems integration problem helping
you to reach to global market. Commercium
assists Brick and Mortar stores in developing and
driving maximum revenue from their e-store and
ensure that their customers can buy the products
from anywhere anytime using any device
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Thank you!
KNOWARTH Technologies Pvt. Ltd. Address 11,
Aryan Corporate Park, Nr. Shilaj Railway
Crossing, Thaltej, Ahmedabad 380059, Gujarat,
INDIA Email marketing_at_knowarth.com
Website www.knowarth.com
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