BUS 620 Week 2 DQ 1 Buyer Behavior

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BUS 620 Week 2 DQ 1 Buyer BehaviorTo Buy This
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iorThe typical buying process consists of the
following sequence of events problem
recognition, information search, evaluation of
alternatives, purchase decision, and post
purchase behavior. What specifically do you do as
a consumer in each of these stages in a high
involvement purchase like buying a house or a
car? List the four main psychological processes
as discussed in the text and what should
marketers do to manage these four psychological
processes affecting consumer behavior?? 
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