7 SEO Tips for Ecommerce Website

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7 SEO Tips for Ecommerce Website
Tanmay Seth Marketing KNOWARTH Technologies
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Overview

• Whether we speak of old school shopping or the
  new in town e-commerce wave, the only way
  customers can reach the place of business is if
  they can locate the store easily.
• Internet thrives on search. Millions of search
  strings make their way into the internet
  ecosystem each day. Theres no point in spending
  money on a fancy website and stocking up on best
  products at awesome prices if your site isnt
  featuring on the first page in Google.
• That is where SEO efforts come into the picture.
  People are more likely to find you, if you have a
  higher search rank. And the more traffic, higher
  the probability of making sale.
• When it comes to SEO for an online shop, one
  size fits all strategy does not work. Online
  shopping websites need to carefully assess the
  needs of their business and plan accordingly.
  Here are a few tips to help towards making that
  all-important decision.

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1. The effective keywords

• Invest some time and money to identify the most
  appropriate keywords for your online store. Users
  tend to be very specific while doing a keyword
  search. Ensure that the keywords used in your
  online shopping websites SEO arent too generic.
  Or else, visitors simply wont be able to find
  you.

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2.No duplicate content

• Be as original as possible in your product
  descriptions tags. Thats probably the most
  important step in ecommerce SEO.
• Since content duplication in ecommerce stores is
  inevitable with product descriptions and lists,
  it is advisable to look for ways to reduce
  redundancy.
• Dont copy-paste the manufacturers product
  description, take some time to build your own. It
  may give you a mild headache, but it will save
  you a migraine later. Ensure that each product
  description is unique and search engine friendly.
  

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3. Pay Per Click

• Pay per click is the necessary tool in the SEO of
  online shops. However, it is advisable to not
  rely on it entirely to create visibility. PPC
  costs continue to rise with each search and as
  soon as you stop paying for placement, your
  online presence disappears. Some customers do not
  trust sponsored links, banners, and other ads.
  Therefore, organic SEO is essential along with
  PPC for online shopping website to improve
  visibility.

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4. Strengthen your content strategy
Keep adding unique and high quality content
regularly to your e-Commerce Portal. It will help
with your search engine ranking, and an added
value for users. Consider having a blog and add
relevant content that's related to products and
services on your website.
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5. Optimize images

• Use ALT tags liberally on your website. Image
  search function has gained a lot of popularity
  and people are using it to find products. Your
  e-commerce SEO strategy needs to incorporate
  related keywords for ALT tags of every image on
  the website. Dont stuff keywords ensure that
  every keyword used is directly relevant.

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6. Meta descriptions for webpages
For onsite ecommerce SEO, use a different meta
descriptions for each page. Meta descriptions are
written for humans with the purpose of helping to
get visitors to your online store once it shows
up in search engines.
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7. Remember to optimize anchor text

• Use keywords for internal links on your website.
  This will help enhance your visibility in search
  engines. Consider doing the same for product
  descriptions by linking them to other similar
  products on your website.

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THANK YOU

KNOWARTH Technologies Pvt. Ltd. Address 11,
Aryan Corporate Park, Nr. Shilaj Railway
Crossing, Thaltej, Ahmedabad 380059, Gujarat,
INDIA Email marketing_at_knowarth.com Website
www.knowarth.com
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