How Did Black Friday Become The White Day For The Ecommerce Enthusiasts?

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How Did Black Friday Become The White Day For The
Ecommerce Enthusiasts?
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First Halloween, and then thanksgiving and just
now Black Friday..! These prominent days have
been revolving around the discounted gifts for
frenzied customers and turned out to be a cradle
of profit for business aspirants. 
So what is next? Christmas is just around the
corner and the latest shopping trends have
already created enough electricity in the
ecommerce market.
It is the time that we look back to what just
happened and reminisce about the commercial
events in a realistic, crystalline and
scintillating kaleidoscope seen from the
perspective of a keen market observer.
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All right. Lets move onto our beat. So obviously
Friday, 27th November produced much louder rattle
among the shopping enthusiasts. Here I am
referring to Black Friday that turned out to be a
white online business opportunity and a riveting
shopping spree for US and UK denizens.
Black Friday is meant to celebrate the shopping
spirit of consumers, this year it was November
27. And in 2015 the revenue was all time high.
Only in US, online shopping contributed to total
online revenue of 1,096 million dollars on
Thanksgiving, followed by 1,656 million dollars
on Black Friday. This figure is confirmed by
Statista. The number is 100 million dollars more
as compared to what was seen last year.
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Followed by Cyber Monday, Black Friday weekend is
now marked as the official retailer event even on
UK calendar, becoming a global shopping
phenomenon. The commerce of the wise as we know
it. Seen as the pre-Christmas serendipity, Black
Friday weekend stimulates the surge in mass
shoppers need.
Black Friday this year might have poured cold
water on what many keen market professional and
retail analysts assumed before the actual day.
People did go out or online to make purchase this
year.
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Amid all the chaotic financial crisis and economy
plunge, what stays constant is the customers
growing needs. They are never bludgeoned into
doing forced shopping on listening to tempting
retailers discount schemes. They have been astute
choosing the deal that they think is right for
them.
Earlier, customers used to wait for long hours
outside the brick and mortar stores, combating
the time crisis and camping outside until they
find the way in, just to grab the best offered
deals at nearby store. But last few years have
changed it and availing the best offer is easy
now.
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Black Friday is a part of the Holiday shopping
season as National Retail Federation states, and
it is accountable for retail e-commerce sales of
over 53 billion U.S. dollars during November and
December 2014 in the United States.
The Guardian report goes on saying that there was
calm in physical stores but the storm is what
struck some websites that crashed in a struggle
to meet the demand on the grand Black Friday.
The survey conducted by NRF this year showed that
shoppers on average spent or planned to spend
about 300 over the weekend that includes major
days of Thanksgiving and Black Friday.
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NRF President and Chief Executive Officer Matthew
Shay said speculative prospects for the holiday
season remained sustainable and strong.
Originally Posted On - https//goo.gl/4MPv6q
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