Ecommerce Of The Black Friday Event: What Has It Left Behind?

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Ecommerce Of The Black Friday Event What Has It
Left Behind?
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• At the time of the year when the traffic to brick
  and mortar store is high, it will be difficult
  for customers to hit the store and buy something. 

• Thanksgiving, Black Friday, Christmas are some of
  the festive rites of passage that take the world
  of trade by the storm and observe the peak in the
  business. Everything about shopping suddenly
  comes alive and resonates with those who really
  want to make the most out of the festive spirit.

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• But what strikes as a con is the fact that all
  the wayside stores are cluttered with innumerable
  people. Not all of them would be able to browse,
  learn and evaluate the items of their interest
  amid the hustle and scramble of frenetic
  shoppers. So on the day like Black Friday when
  the deals are customized to meet buyers needs,
  mobile apps can turn out to be a hero for
  opportunistic buyers.

• Black Friday 2015 gave us an exciting dose of
  business values and lessons to take from. So in
  the hindsight, we ought to take a brief look at
  what really happened.

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Shopping in leisure

• If you refer to the American way of shopping, you
  can say whenever there is a time off from their
  busy festive activities, they choose to invest
  those moments of leisure to shop around. Here is
  what we saw during this Black Friday spree. Even
  though Thanksgiving showed more rush of people at
  shopping stores, Black Friday was no underdog.

• Adobe confirmed the ecommerce sales figure
  Thanksgiving registered 25 more sales as
  compared to last years gains whereas Black
  Friday did perform well and observed 14 more
  sales growth in ecommerce stores.

• The reason why Black Friday Event did well but
  not exceedingly well lies in the fact that real
  enthusiasm was already experienced during the
  previous day of Thanksgiving.

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Smart Shopping Habits

• The importance of Smartphone as best shopping
  medium is evident from the way mobile shoppers
  turned out to be the higher contribution in
  online store traffic on such crucial days.

• So those who still purse over the idea of digital
  shopping need to rethink over their stubbornness
  and prejudice. If your mobile responsive website
  or application eternally underperforms, it is the
  time to worry.

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Review The Conversion Rates

• Scot Wingo, Executive Chairman of ChannelAdvisor
  said that conversion is still an ongoing problem
  for online commerce and it is very much open to
  discussion for further analysis and solutions.
  ChannelAdvisor deduced that 5 out of 100 visitors
  to an online store made a purchase on
  Thanksgiving, and just 2 out of 100 visitors to a
  mobile shopping site or app.

• So many investors who have invested their hope in
  online commerce wouldnt see expected results and
  may slump in the pit of loss.

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Recurrent Technical Problems

• Technical problems often arrive when you least
  expect the trouble, making your heyday your worst
  nightmare in the business. This year, there were
  instances during Thanksgiving and Black Friday
  when online ecommerce websites crashed because of
  overwhelming traffic rush.

• Lack of technical deficiency did make those
  websites vulnerable to demanding customers needs.

Originally Posted On - http//goo.gl/DyHbq8
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